Flavored and herbal teas
The “Flavored and herbal teas” subcategory includes 21 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Flavored and herbal teas – shopping list additions
107 488in Oct '25–Sep '26
↑ 66.8% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
2/2
of 2 subcategoriesOrganic additions
86.3%
Ads 1.2% | Leaflets 12.5%1. “Flavored and herbal teas” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Flavored and herbal teas | Classic teas |
|---|---|---|
| Oct '25 | 6164 | 27562 |
| Nov '25 | 6971 | 29064 |
| Dec '25 | 8646 | 31488 |
| Jan '26 | 10141 | 34280 |
| Feb '26 | 8219 | 27671 |
| Mar '26 | 7909 | 26558 |
| Apr '26 | 6758 | 23682 |
| May '26 | 5252 | 18682 |
| Jun '26 | 7899 | 28116 |
| Jul '26 | 10813 | 45739 |
| Aug '26 | 12435 | 49859 |
| Sep '26 | 16281 | 56368 |
Flavored and herbal teas – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Flavored and herbal teas – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 122 |
| Feb | 106 |
| Mar | 94 |
| Apr | 81 |
| May | 68 |
| Jun | 78 |
| Jul | 100 |
| Aug | 111 |
| Sep | 145 |
| Oct | 90 |
| Nov | 100 |
| Dec | 105 |
Flavored and herbal teas are growing faster than any of the comparable subcategories: over the 12 months from October 2025 through September 2026, the subcategory recorded 107,488 additions, with 66.8% year-over-year growth. The seasonal peak came in September (index 145), while the trough was in May (68).
2. How do Poles plan to buy in the “Flavored and herbal teas” subcategory?
SourcesFlavored and herbal teas – source mix
| Sources | Value |
|---|---|
| From leaflets | 13446 |
| From ads | 1242 |
| Organic | 92800 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Flavored and herbal teas | 12.51 | 1.16 | 86.33 |
| Classic teas | 11.11 | 1.98 | 86.91 |
Flavored and herbal teas – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 387 | 3 | 5774 |
| Nov '25 | 856 | 7 | 6108 |
| Dec '25 | 1243 | 2 | 7401 |
| Jan '26 | 1573 | 4 | 8564 |
| Feb '26 | 1281 | 0 | 6938 |
| Mar '26 | 1758 | 2 | 6149 |
| Apr '26 | 926 | 3 | 5829 |
| May '26 | 940 | 3 | 4309 |
| Jun '26 | 1216 | 1 | 6682 |
| Jul '26 | 695 | 5 | 10113 |
| Aug '26 | 535 | 1182 | 10718 |
| Sep '26 | 2036 | 30 | 14215 |
Brands from the “Flavored and herbal teas” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Herbapol | 3745 | 0 | 2959 |
| Lipton | 1450 | 5 | 4292 |
| Teekanne | 1188 | 1 | 1463 |
| Remsey | 939 | 0 | 323 |
| Loyd | 522 | 0 | 165 |
| Lord Nelson | 478 | 10 | 175 |
| Verdin Fix | 318 | 0 | 242 |
| Dilmah | 12 | 0 | 538 |
| Malwa | 436 | 0 | 88 |
| Vitax | 200 | 4 | 204 |
Organic additions dominate, while advertising is the less-used channel: over the 12-month period, organic additions accounted for 86.3%, leaflet-driven additions 12.5%, and ads 1.2%. The advertising share was lower than in Classic teas, where it reached 2.0%.
