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Lipton

Flavored and herbal teas
Lipton logo
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Lipton leads the Flavored and herbal teas category with a 37.62% share over the last four weeks (21 brands compared).

Its monthly share for September 2026 was 36.79%, compared with 36.38% the month before.

Its highest monthly share in the period shown, 43.16%, came in February 2025.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii Flavored and herbal teas
MarkaUdział procentowy
Lipton37.62%
Herbapol28.79%
Teekanne9.81%
Remsey5.71%
Irving3.87%
Lord Nelson3.05%
Dilmah2.95%
Saga1.65%
Vitax1.21%
Verdin Fix1.17%
Malwa1.14%
Loyd0.86%
Biofix0.76%
Big-Active0.73%
Minutka0.38%
Tetley0.13%
Ahmad Tea0.13%
Bastek0.03%
Posti0.00%
Sir Roger0.00%
Green Hills0.00%

Brand Lipton percentage share in the category Flavored and herbal teas in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
37.62%Lipton
ALL BRANDS
Historical market share of brands in the Flavored and herbal teas category (monthly)
MonthMalwaRemseyMinutkaPostiLiptonLord NelsonSagaLoydVerdin FixSir RogerVitaxTeekanneGreen HillsTetleyIrvingAhmad TeaBastekBig-ActiveBiofixDilmahHerbapol
October 20240.64%14.40%0.50%0.00%34.74%2.72%2.44%1.65%1.43%0.00%3.72%8.24%0.00%0.07%0.72%0.00%0.00%0.43%0.36%2.87%25.07%
November 20240.89%13.19%0.75%0.00%36.74%0.82%2.38%4.10%1.19%0.00%1.64%10.51%0.00%0.60%1.04%0.07%0.00%0.67%0.75%2.68%21.98%
December 20240.53%14.15%0.53%0.09%32.56%2.31%1.96%4.72%2.76%0.00%1.87%8.45%0.00%0.18%0.89%0.09%0.27%0.71%1.07%3.20%23.67%
January 20250.42%10.15%0.98%0.00%36.90%3.85%1.96%1.89%0.70%0.00%1.89%8.05%0.00%0.00%0.91%0.00%0.56%0.84%0.98%4.76%25.14%
February 20250.24%13.68%1.06%0.00%43.16%1.30%2.36%1.38%2.04%0.00%1.79%9.36%0.00%0.33%0.57%0.16%0.00%0.73%0.57%3.18%18.08%
March 20250.59%10.39%0.34%0.08%31.32%8.04%0.67%1.76%1.68%0.00%1.17%8.38%0.00%0.08%3.43%0.08%0.17%0.25%0.42%4.44%26.72%
April 20251.21%8.44%0.48%0.00%29.67%0.72%1.81%2.77%0.84%0.00%1.57%12.06%0.00%0.24%2.53%0.00%0.00%0.97%0.97%6.63%29.07%
May 20250.88%6.75%0.44%0.00%29.87%1.22%1.00%1.66%2.10%0.00%2.54%10.40%0.00%0.00%0.44%0.11%0.11%0.55%0.88%1.77%39.27%
June 20250.47%7.60%0.62%0.00%41.71%1.55%1.24%4.81%1.24%0.00%2.33%8.37%0.00%0.31%0.16%0.00%0.16%0.78%0.62%2.48%25.58%
July 20250.21%12.72%0.21%0.00%35.02%0.42%0.95%1.16%2.84%0.00%1.05%7.47%0.00%0.00%2.63%0.00%0.11%0.32%0.84%7.05%27.02%
August 20250.17%2.76%1.21%0.00%40.86%6.03%1.55%1.90%1.38%0.00%5.34%11.03%0.00%0.00%2.93%0.00%0.17%0.86%0.69%2.59%20.52%
September 20250.37%8.24%0.87%0.00%35.08%3.00%0.62%0.37%3.75%0.00%1.75%14.23%0.00%0.12%1.25%0.12%0.00%0.25%1.25%3.50%25.22%
October 20250.59%6.47%0.92%0.08%29.75%1.51%1.18%6.89%1.18%0.00%2.86%13.03%0.00%0.00%0.59%0.25%0.00%0.84%1.09%3.11%29.66%
November 20251.67%2.47%0.53%0.00%22.53%3.21%1.54%3.41%0.94%0.13%1.07%12.30%0.00%0.20%0.27%0.07%0.13%0.53%0.67%2.61%45.72%
December 20258.04%8.94%0.54%0.00%21.06%1.92%0.54%5.10%1.56%0.06%1.20%12.06%0.00%0.12%0.72%0.06%0.00%0.60%0.42%2.34%34.73%
January 20261.59%7.55%0.50%0.00%25.15%5.18%1.00%1.23%5.46%0.00%2.18%12.51%0.00%0.14%0.36%0.09%0.00%0.27%0.32%1.73%34.74%
February 20269.39%1.86%0.60%0.00%21.40%0.98%3.55%3.93%4.26%0.00%1.42%18.23%0.00%0.11%1.64%0.00%0.00%0.38%0.66%3.22%28.38%
March 20261.39%16.83%0.51%0.00%16.62%2.51%1.49%2.98%4.72%0.00%2.26%14.16%0.00%0.10%0.05%0.00%0.00%1.74%0.31%2.15%32.17%
April 20261.17%3.83%0.55%0.00%28.93%6.10%1.25%2.27%2.42%0.00%2.81%14.86%0.00%0.08%2.19%0.16%0.00%4.38%0.55%3.67%24.78%
May 20260.18%1.10%0.46%0.00%26.92%9.16%1.01%2.38%1.10%0.00%5.95%10.26%0.00%0.37%0.09%0.09%0.09%0.73%0.27%3.02%36.81%
June 20263.72%8.67%1.07%0.00%27.08%3.65%1.07%0.57%4.01%0.00%3.15%12.61%0.00%0.00%0.00%0.00%0.57%0.79%0.79%2.94%29.30%
July 20260.67%2.06%0.58%0.00%31.59%1.30%4.22%4.27%1.63%0.00%0.53%12.10%0.00%0.24%0.29%0.05%0.19%0.58%1.49%2.64%35.57%
August 20260.92%2.19%0.52%0.00%36.38%3.51%1.90%7.08%2.19%0.06%1.73%7.94%0.00%0.00%0.29%0.00%0.00%0.81%0.58%2.76%31.15%
September 20260.83%6.93%0.40%0.00%36.79%2.23%0.77%1.23%1.50%0.00%1.13%11.96%0.00%0.23%2.77%0.13%0.07%4.40%0.67%2.40%25.56%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Flavored and herbal teas category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Lipton from the Flavored and herbal teas category to shopping lists.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
154.5 h
Flavored and herbal teas
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.
Comparison with the other subcategories in “Tea, coffee and cocoa”
Instant cocoa
Coffee concentrates
Coffee in capsules
Cocoa powder
Classic teas
Grain coffee
6 h
10.8 h
12 h
84.5 h
87.8 h
90.5 h
Median of the Tea, coffee and cocoa category: 108 h
Cappuccino
Instant coffee
Flavored and herbal teas
Coffee beans
Ground coffee
Coffee drinks and iced coffee
125.5 h
133.6 h
154.5 h
182.3 h
417.1 h
1,273 h
Brand Loyalty Index (BLI) marki w kategorii Flavored and herbal teas (miesięcznie)
MiesiącBLI (%)
2024-10-01T00:00:0020.57%
2024-11-01T00:00:0018.32%
2024-12-01T00:00:0017.74%
2025-01-01T00:00:0019.55%
2025-02-01T00:00:0017.54%
2025-03-01T00:00:0021.38%
2025-04-01T00:00:0016.91%
2025-05-01T00:00:0020.04%
2025-06-01T00:00:0019.69%
2025-07-01T00:00:0026.86%
2025-08-01T00:00:0016.97%
2025-09-01T00:00:0017.94%
2025-10-01T00:00:0019.31%
2025-11-01T00:00:0021.46%
2025-12-01T00:00:0019.28%
2026-01-01T00:00:0021.68%
2026-02-01T00:00:0022.29%
2026-03-01T00:00:0024.64%
2026-04-01T00:00:0018.93%
2026-05-01T00:00:0020.79%
2026-06-01T00:00:0017.67%
2026-07-01T00:00:0019.26%
2026-08-01T00:00:0013.97%
2026-09-01T00:00:0018.43%
-2.20%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Flavored and herbal teas added to the Listonic shopping list are entered with the brand.
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Bezwzględna liczba dodań produktów z kategorii Flavored and herbal teas (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-10-01T00:00:0013966788
2024-11-01T00:00:0013427327
2024-12-01T00:00:0011246336
2025-01-01T00:00:0014287306
2025-02-01T00:00:0012287000
2025-03-01T00:00:0011945584
2025-04-01T00:00:008294901
2025-05-01T00:00:009044510
2025-06-01T00:00:006453275
2025-07-01T00:00:009513540
2025-08-01T00:00:005803417
2025-09-01T00:00:008014466
2025-10-01T00:00:0011906164
2025-11-01T00:00:0014966971
2025-12-01T00:00:0016678646
2026-01-01T00:00:00219910141
2026-02-01T00:00:0018328219
2026-03-01T00:00:0019497909
2026-04-01T00:00:0012796758
2026-05-01T00:00:0010925252
2026-06-01T00:00:0013967899
2026-07-01T00:00:00208310813
2026-08-01T00:00:00173712435
2026-09-01T00:00:00300116281

Additions of a product from category Flavored and herbal teas

Absolute data on adding products from category Flavored and herbal teas with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Number of additions Flavored and herbal teas
Number of additions Flavored and herbal teas with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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