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The brand Vitax belongs to the Flavored and herbal teas category.

Vitax holds a 2.37% market share in the Flavored and herbal teas category.

FMCG brand market share data from Polish consumer shopping lists, updated weekly by Listonic.

Vitax

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BRAND CHARTS
Udział procentowy marek w kategorii Flavored and herbal teas
MarkaUdział procentowy
Herbapol32.77%
Lipton30.59%
Teekanne9.49%
Remsey7.12%
Lord Nelson3.12%
Loyd3.06%
Saga3.00%
Dilmah2.50%
Vitax2.37%
Biofix1.75%
Verdin Fix1.19%
Malwa1.00%
Big-Active0.94%
Bastek0.50%
Minutka0.44%
Irving0.12%
Tetley0.06%
Posti0.00%
Sir Roger0.00%
Green Hills0.00%
Ahmad Tea0.00%

Brand Vitax percentage share in the category Flavored and herbal teas in the last month

Show data up to:
The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
2.37%Vitax
ALL BRANDS
Historyczny udział procentowy marek w kategorii Flavored and herbal teas (miesięcznie)
MiesiącMalwaRemseyMinutkaPostiLiptonLord NelsonSagaLoydVerdin FixSir RogerVitaxTeekanneGreen HillsTetleyIrvingAhmad TeaBastekBig-ActiveBiofixDilmahHerbapol
2024-08-01T00:00:000.26%2.86%1.30%0.00%50.13%1.30%4.16%1.04%1.04%0.00%1.82%9.09%0.00%0.00%1.56%0.00%0.52%0.52%0.78%2.34%21.30%
2024-09-01T00:00:000.37%2.79%0.93%0.00%42.75%2.97%2.97%0.74%1.30%0.00%2.60%10.59%0.00%0.19%1.86%0.00%0.37%0.74%0.56%5.95%22.30%
2024-10-01T00:00:000.64%14.40%0.50%0.00%34.74%2.72%2.44%1.65%1.43%0.00%3.72%8.24%0.00%0.07%0.72%0.00%0.00%0.43%0.36%2.87%25.07%
2024-11-01T00:00:000.89%13.19%0.75%0.00%36.74%0.82%2.38%4.10%1.19%0.00%1.64%10.51%0.00%0.60%1.04%0.07%0.00%0.67%0.75%2.68%21.98%
2024-12-01T00:00:000.53%14.15%0.53%0.09%32.56%2.31%1.96%4.72%2.76%0.00%1.87%8.45%0.00%0.18%0.89%0.09%0.27%0.71%1.07%3.20%23.67%
2025-01-01T00:00:000.42%10.15%0.98%0.00%36.90%3.85%1.96%1.89%0.70%0.00%1.89%8.05%0.00%0.00%0.91%0.00%0.56%0.84%0.98%4.76%25.14%
2025-02-01T00:00:000.24%13.68%1.06%0.00%43.16%1.30%2.36%1.38%2.04%0.00%1.79%9.36%0.00%0.33%0.57%0.16%0.00%0.73%0.57%3.18%18.08%
2025-03-01T00:00:000.59%10.39%0.34%0.08%31.32%8.04%0.67%1.76%1.68%0.00%1.17%8.38%0.00%0.08%3.43%0.08%0.17%0.25%0.42%4.44%26.72%
2025-04-01T00:00:001.21%8.44%0.48%0.00%29.67%0.72%1.81%2.77%0.84%0.00%1.57%12.06%0.00%0.24%2.53%0.00%0.00%0.97%0.97%6.63%29.07%
2025-05-01T00:00:000.88%6.75%0.44%0.00%29.87%1.22%1.00%1.66%2.10%0.00%2.54%10.40%0.00%0.00%0.44%0.11%0.11%0.55%0.88%1.77%39.27%
2025-06-01T00:00:000.47%7.60%0.62%0.00%41.71%1.55%1.24%4.81%1.24%0.00%2.33%8.37%0.00%0.31%0.16%0.00%0.16%0.78%0.62%2.48%25.58%
2025-07-01T00:00:000.21%12.72%0.21%0.00%35.02%0.42%0.95%1.16%2.84%0.00%1.05%7.47%0.00%0.00%2.63%0.00%0.11%0.32%0.84%7.05%27.02%
2025-08-01T00:00:000.17%2.76%1.21%0.00%40.86%6.03%1.55%1.90%1.38%0.00%5.34%11.03%0.00%0.00%2.93%0.00%0.17%0.86%0.69%2.59%20.52%
2025-09-01T00:00:000.37%8.24%0.87%0.00%35.08%3.00%0.62%0.37%3.75%0.00%1.75%14.23%0.00%0.12%1.25%0.12%0.00%0.25%1.25%3.50%25.22%
2025-10-01T00:00:000.59%6.47%0.92%0.08%29.75%1.51%1.18%6.89%1.18%0.00%2.86%13.03%0.00%0.00%0.59%0.25%0.00%0.84%1.09%3.11%29.66%
2025-11-01T00:00:001.67%2.47%0.53%0.00%22.53%3.21%1.54%3.41%0.94%0.13%1.07%12.30%0.00%0.20%0.27%0.07%0.13%0.53%0.67%2.61%45.72%
2025-12-01T00:00:008.04%8.94%0.54%0.00%21.06%1.92%0.54%5.10%1.56%0.06%1.20%12.06%0.00%0.12%0.72%0.06%0.00%0.60%0.42%2.34%34.73%
2026-01-01T00:00:001.59%7.55%0.50%0.00%25.15%5.18%1.00%1.23%5.46%0.00%2.18%12.51%0.00%0.14%0.36%0.09%0.00%0.27%0.32%1.73%34.74%
2026-02-01T00:00:009.39%1.86%0.60%0.00%21.40%0.98%3.55%3.93%4.26%0.00%1.42%18.23%0.00%0.11%1.64%0.00%0.00%0.38%0.66%3.22%28.38%
2026-03-01T00:00:001.39%16.83%0.51%0.00%16.62%2.51%1.49%2.98%4.72%0.00%2.26%14.16%0.00%0.10%0.05%0.00%0.00%1.74%0.31%2.15%32.17%
2026-04-01T00:00:001.17%3.83%0.55%0.00%28.93%6.10%1.25%2.27%2.42%0.00%2.81%14.86%0.00%0.08%2.19%0.16%0.00%4.38%0.55%3.67%24.78%
2026-05-01T00:00:000.18%1.10%0.46%0.00%26.92%9.16%1.01%2.38%1.10%0.00%5.95%10.26%0.00%0.37%0.09%0.09%0.09%0.73%0.27%3.02%36.81%
2026-06-01T00:00:003.72%8.67%1.07%0.00%27.08%3.65%1.07%0.57%4.01%0.00%3.15%12.61%0.00%0.00%0.00%0.00%0.57%0.79%0.79%2.94%29.30%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Flavored and herbal teas category has changed over the months
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Range:
Vitax
Others
Herbapol
Lipton
Teekanne
Remsey
Lord Nelson
Loyd
Saga
Dilmah
Biofix
Verdin Fix
Malwa
Big-Active
Bastek
Minutka
Irving
Tetley
Posti
Sir Roger
Green Hills
Ahmad Tea

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Vitax from the Flavored and herbal teas category to shopping lists.
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Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
6.2 h
Budynie i kaszki
Type Supplementary | 4–9 h
Products in this subcategory are planned shortly before shopping to precisely determine the needed supply. They are added to the list earlier but purchased at the next shopping opportunity, usually the same day.
Przekąski słone
Słodycze
Napoje gazowane
Lody
Jogurty
Sery
Budynie i kaszki
1.4 h
1.8 h
2.1 h
3.5 h
4.8 h
5.4 h
6.2 h
Median of all categories: 7.3 h
Pieczywo
Mrożonki
Kawy i herbaty
Konserwy
Karma dla zwierząt
Płyny do prania
8.6 h
10.2 h
14.8 h
21 h
29 h
38 h

Real Purchase Rate

(RPR)
Shows what percentage of products added to shopping lists were actually purchased.Annual data
75.2%
Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.
Brand Loyalty Index (BLI) marki w kategorii Flavored and herbal teas (miesięcznie)
MiesiącBLI (%)
2024-08-01T00:00:0012.36%
2024-09-01T00:00:0011.96%
2024-10-01T00:00:0020.57%
2024-11-01T00:00:0018.32%
2024-12-01T00:00:0017.74%
2025-01-01T00:00:0019.55%
2025-02-01T00:00:0017.54%
2025-03-01T00:00:0021.38%
2025-04-01T00:00:0016.91%
2025-05-01T00:00:0020.04%
2025-06-01T00:00:0019.69%
2025-07-01T00:00:0026.86%
2025-08-01T00:00:0016.97%
2025-09-01T00:00:0017.94%
2025-10-01T00:00:0019.31%
2025-11-01T00:00:0021.46%
2025-12-01T00:00:0019.28%
2026-01-01T00:00:0021.68%
2026-02-01T00:00:0022.29%
2026-03-01T00:00:0024.64%
2026-04-01T00:00:0018.93%
2026-05-01T00:00:0020.79%
2026-06-01T00:00:0017.67%
5.30%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Flavored and herbal teas added to the Listonic shopping list are entered with the brand.
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Range:
Bezwzględna liczba dodań produktów z kategorii Flavored and herbal teas (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-08-01T00:00:003853114
2024-09-01T00:00:005384500
2024-10-01T00:00:0013966788
2024-11-01T00:00:0013427327
2024-12-01T00:00:0011246336
2025-01-01T00:00:0014287306
2025-02-01T00:00:0012287000
2025-03-01T00:00:0011945584
2025-04-01T00:00:008294901
2025-05-01T00:00:009044510
2025-06-01T00:00:006453275
2025-07-01T00:00:009513540
2025-08-01T00:00:005803417
2025-09-01T00:00:008014466
2025-10-01T00:00:0011906164
2025-11-01T00:00:0014966971
2025-12-01T00:00:0016678646
2026-01-01T00:00:00219910141
2026-02-01T00:00:0018328219
2026-03-01T00:00:0019497909
2026-04-01T00:00:0012796758
2026-05-01T00:00:0010925252
2026-06-01T00:00:0013967899

Additions of a product from category Flavored and herbal teas

Absolute data on adding products from category Flavored and herbal teas with a brand compared to all additions from the category.
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Range:
Number of additions Flavored and herbal teas
Number of additions Flavored and herbal teas with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.
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