Body scrubs
The “Body scrubs” subcategory includes 9 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Body scrubs – shopping list additions
18 714in Oct '25–Sep '26
↑ 34.1% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
2/3
of 3 subcategoriesOrganic additions
89.6%
Ads 0% | Leaflets 10.4%1. “Body scrubs” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Body scrubs | Body lotions | Bath salts, balls, and pearls |
|---|---|---|---|
| Oct '25 | 1020 | 693 | 1067 |
| Nov '25 | 1082 | 349 | 1384 |
| Dec '25 | 1083 | 675 | 1438 |
| Jan '26 | 1272 | 1998 | 1407 |
| Feb '26 | 1243 | 1756 | 1045 |
| Mar '26 | 1028 | 1760 | 1070 |
| Apr '26 | 1085 | 1941 | 750 |
| May '26 | 1322 | 2151 | 741 |
| Jun '26 | 1797 | 3156 | 1051 |
| Jul '26 | 2747 | 4955 | 1486 |
| Aug '26 | 2795 | 4472 | 1679 |
| Sep '26 | 2240 | 3715 | 1863 |
Body scrubs – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Body scrubs – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 87 |
| Feb | 86 |
| Mar | 77 |
| Apr | 83 |
| May | 98 |
| Jun | 113 |
| Jul | 147 |
| Aug | 152 |
| Sep | 120 |
| Oct | 79 |
| Nov | 81 |
| Dec | 77 |
Body scrubs have grown the slowest of the comparable subcategories: over the 12 months from October 2025 through September 2026, they generated 18,714 additions, up 34.1% year over year. The seasonal peak came in August (index 152), while the trough was in March (77).
2. How do Poles plan to buy in the “Body scrubs” subcategory?
SourcesBody scrubs – source mix
| Sources | Value |
|---|---|
| From leaflets | 1939 |
| From ads | 7 |
| Organic | 16768 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Body scrubs | 10.36 | 0.04 | 89.6 |
| Body lotions | 14.18 | 0.01 | 85.81 |
| Bath salts, balls, and pearls | 19.87 | 0.02 | 80.11 |
Body scrubs – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 66 | 0 | 954 |
| Nov '25 | 160 | 1 | 921 |
| Dec '25 | 135 | 0 | 948 |
| Jan '26 | 206 | 0 | 1066 |
| Feb '26 | 280 | 0 | 963 |
| Mar '26 | 135 | 2 | 891 |
| Apr '26 | 127 | 0 | 958 |
| May '26 | 132 | 0 | 1190 |
| Jun '26 | 62 | 0 | 1735 |
| Jul '26 | 286 | 4 | 2457 |
| Aug '26 | 216 | 0 | 2579 |
| Sep '26 | 134 | 0 | 2106 |
Brands from the “Body scrubs” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Ziaja | 274 | 0 | 403 |
| Isana | 101 | 0 | 129 |
| Bielenda | 43 | 0 | 34 |
| Perfecta | 48 | 0 | 27 |
| Farmona | 5 | 2 | 15 |
| Dove | 0 | 0 | 13 |
| Organique | 2 | 0 | 7 |
| Vianek | 0 | 0 | 3 |
| Dr Irena Eris | 0 | 0 | 1 |
Body scrubs are consumer-led, while advertising is an unused channel: over the 12 months, organic additions accounted for 89.6%, leaflet-driven additions for 10.4%, and 7 additions came from ads. The organic share was the highest among the comparable subcategories.
