Eye patches
The “Eye patches” subcategory includes 12 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Eye patches – shopping list additions
8 014in Oct '25–Sep '26
↑ 60.7% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
1/1
of 1 subcategoriesOrganic additions
79.8%
Ads 0% | Leaflets 20.2%1. “Eye patches” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Eye patches |
|---|---|
| Oct '25 | 385 |
| Nov '25 | 528 |
| Dec '25 | 555 |
| Jan '26 | 590 |
| Feb '26 | 515 |
| Mar '26 | 416 |
| Apr '26 | 551 |
| May '26 | 590 |
| Jun '26 | 621 |
| Jul '26 | 1109 |
| Aug '26 | 1030 |
| Sep '26 | 1124 |
Eye patches – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Eye patches – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 101 |
| Feb | 91 |
| Mar | 84 |
| Apr | 89 |
| May | 93 |
| Jun | 94 |
| Jul | 147 |
| Aug | 134 |
| Sep | 137 |
| Oct | 65 |
| Nov | 82 |
| Dec | 83 |
Eye patches are growing, but their pace cannot be compared with other subcategories: over the 12 months from October 2025 to September 2026, Eye patches recorded 8,014 additions. Growth reached 60.7% year over year, but there is no basis for determining its position relative to other subcategories. The seasonal peak came in July at an index of 147, while the trough was in October at 65.
2. How do Poles plan to buy in the “Eye patches” subcategory?
SourcesEye patches – source mix
| Sources | Value |
|---|---|
| From leaflets | 1620 |
| From ads | 0 |
| Organic | 6394 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Eye patches | 20.21 | 0 | 79.79 |
Eye patches – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 24 | 0 | 361 |
| Nov '25 | 149 | 0 | 379 |
| Dec '25 | 159 | 0 | 396 |
| Jan '26 | 117 | 0 | 473 |
| Feb '26 | 153 | 0 | 362 |
| Mar '26 | 103 | 0 | 313 |
| Apr '26 | 176 | 0 | 375 |
| May '26 | 168 | 0 | 422 |
| Jun '26 | 57 | 0 | 564 |
| Jul '26 | 160 | 0 | 949 |
| Aug '26 | 111 | 0 | 919 |
| Sep '26 | 243 | 0 | 881 |
Brands from the “Eye patches” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Isana | 123 | 0 | 116 |
| Kimoco Beauty | 16 | 0 | 14 |
| Efektima | 4 | 0 | 21 |
| Perfecta | 3 | 0 | 20 |
| SunewMed | 0 | 0 | 12 |
| Biotaniqe | 8 | 0 | 2 |
| Eveline | 1 | 0 | 3 |
| Pixi | 0 | 0 | 4 |
| Garnier | 0 | 0 | 1 |
| Petitfee | 0 | 0 | 1 |
Advertising is an unused channel for Eye patches: over the 12 months, organic additions accounted for 79.8%, leaflet-driven additions for 20.2%, and advertising generated 0 additions. There is no basis for comparing advertising's share with that of other subcategories.
