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The brand Bugatti belongs to the Perfumes category.

Bugatti holds a 39.29% market share in the Perfumes category.

FMCG brand market share data from Polish consumer shopping lists, updated weekly by Listonic.

Bugatti

Brand Performance
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BRAND CHARTS
Udział procentowy marek w kategorii Perfumes
MarkaUdział procentowy
Jennifer Lopez 39.29%
Bugatti39.29%
Calvin Klein17.86%
Elizabeth Arden3.57%
Kenzo0.00%
Naomi Campbell 0.00%
Liu Jo0.00%
Cerruti0.00%

Brand Bugatti percentage share in the category Perfumes in the last month

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The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
39.29%Bugatti
ALL BRANDS
Historyczny udział procentowy marek w kategorii Perfumes (miesięcznie)
MiesiącCalvin KleinJennifer Lopez KenzoNaomi Campbell BugattiLiu JoElizabeth ArdenCerruti
2024-08-01T00:00:0050.00%0.00%0.00%0.00%37.50%0.00%0.00%12.50%
2024-09-01T00:00:0022.22%0.00%22.22%11.11%33.33%0.00%0.00%11.11%
2024-10-01T00:00:0037.50%0.00%0.00%0.00%12.50%12.50%0.00%37.50%
2024-11-01T00:00:0044.44%5.56%5.56%5.56%5.56%0.00%27.78%5.56%
2024-12-01T00:00:0030.00%0.00%0.00%0.00%45.00%0.00%10.00%15.00%
2025-01-01T00:00:0020.00%0.00%0.00%0.00%40.00%0.00%40.00%0.00%
2025-02-01T00:00:00100.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
2025-03-01T00:00:0037.50%25.00%12.50%25.00%0.00%0.00%0.00%0.00%
2025-04-01T00:00:0066.67%0.00%0.00%0.00%0.00%0.00%0.00%33.33%
2025-05-01T00:00:0063.64%9.09%0.00%0.00%18.18%0.00%9.09%0.00%
2025-06-01T00:00:0050.00%25.00%0.00%25.00%0.00%0.00%0.00%0.00%
2025-07-01T00:00:0050.00%0.00%0.00%0.00%33.33%0.00%0.00%16.67%
2025-08-01T00:00:0066.67%11.11%0.00%0.00%0.00%0.00%22.22%0.00%
2025-09-01T00:00:0025.00%0.00%25.00%0.00%25.00%25.00%0.00%0.00%
2025-10-01T00:00:0071.43%14.29%0.00%0.00%14.29%0.00%0.00%0.00%
2025-11-01T00:00:0066.67%8.33%8.33%8.33%0.00%0.00%8.33%0.00%
2025-12-01T00:00:0081.82%1.14%4.55%2.27%3.41%0.00%3.41%3.41%
2026-01-01T00:00:00100.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%
2026-02-01T00:00:0040.00%0.00%0.00%0.00%20.00%0.00%0.00%40.00%
2026-03-01T00:00:000.05%0.00%0.00%0.00%99.95%0.00%0.00%0.00%
2026-04-01T00:00:000.11%0.00%0.00%0.00%98.06%0.00%1.82%0.00%
2026-05-01T00:00:000.00%0.00%0.00%0.00%0.00%0.00%100.00%0.00%
2026-06-01T00:00:0012.90%51.61%0.00%0.00%29.03%0.00%0.00%6.45%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Perfumes category has changed over the months
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Bugatti
Others
Jennifer Lopez
Calvin Klein
Elizabeth Arden
Kenzo
Naomi Campbell
Liu Jo
Cerruti

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Bugatti from the Perfumes category to shopping lists.
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Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
6.2 h
Budynie i kaszki
Type Supplementary | 4–9 h
Products in this subcategory are planned shortly before shopping to precisely determine the needed supply. They are added to the list earlier but purchased at the next shopping opportunity, usually the same day.
Przekąski słone
Słodycze
Napoje gazowane
Lody
Jogurty
Sery
Budynie i kaszki
1.4 h
1.8 h
2.1 h
3.5 h
4.8 h
5.4 h
6.2 h
Median of all categories: 7.3 h
Pieczywo
Mrożonki
Kawy i herbaty
Konserwy
Karma dla zwierząt
Płyny do prania
8.6 h
10.2 h
14.8 h
21 h
29 h
38 h

Real Purchase Rate

(RPR)
Shows what percentage of products added to shopping lists were actually purchased.Annual data
75.2%
Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.
Brand Loyalty Index (BLI) marki w kategorii Perfumes (miesięcznie)
MiesiącBLI (%)
2024-08-01T00:00:000.32%
2024-09-01T00:00:000.40%
2024-10-01T00:00:000.35%
2024-11-01T00:00:000.62%
2024-12-01T00:00:000.60%
2025-01-01T00:00:000.25%
2025-02-01T00:00:000.29%
2025-03-01T00:00:000.39%
2025-04-01T00:00:000.14%
2025-05-01T00:00:000.44%
2025-06-01T00:00:000.16%
2025-07-01T00:00:000.25%
2025-08-01T00:00:000.35%
2025-09-01T00:00:000.17%
2025-10-01T00:00:000.32%
2025-11-01T00:00:000.47%
2025-12-01T00:00:002.76%
2026-01-01T00:00:000.04%
2026-02-01T00:00:000.16%
2026-03-01T00:00:0086.46%
2026-04-01T00:00:0025.15%
2026-05-01T00:00:000.03%
2026-06-01T00:00:000.63%
0.30%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Perfumes added to the Listonic shopping list are entered with the brand.
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Bezwzględna liczba dodań produktów z kategorii Perfumes (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-08-01T00:00:0082494
2024-09-01T00:00:0092244
2024-10-01T00:00:0082296
2024-11-01T00:00:00182898
2024-12-01T00:00:00203311
2025-01-01T00:00:0051997
2025-02-01T00:00:0051753
2025-03-01T00:00:0082062
2025-04-01T00:00:0032126
2025-05-01T00:00:00112505
2025-06-01T00:00:0042440
2025-07-01T00:00:0062381
2025-08-01T00:00:0092583
2025-09-01T00:00:0042374
2025-10-01T00:00:0072208
2025-11-01T00:00:00122573
2025-12-01T00:00:00883193
2026-01-01T00:00:0012501
2026-02-01T00:00:0053036
2026-03-01T00:00:002782532181
2026-04-01T00:00:008773487
2026-05-01T00:00:0013814
2026-06-01T00:00:00314890

Additions of a product from category Perfumes

Absolute data on adding products from category Perfumes with a brand compared to all additions from the category.
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Number of additions Perfumes
Number of additions Perfumes with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.
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