Brand Performance logo

The brand Poezja belongs to the Desserts, curds, porridges category.

Poezja holds a 0.72% market share in the Desserts, curds, porridges category.

FMCG brand market share data from Polish consumer shopping lists, updated weekly by Listonic.

Poezja

Brand Performance
productLogo
to receive information about changes in the popularity of this brand.
BRAND CHARTS
Udział procentowy marek w kategorii Desserts, curds, porridges
MarkaUdział procentowy
Monte28.86%
Danio26.89%
Piątnica16.90%
Fantasia6.17%
Danonki5.73%
Bakuś4.77%
Riso3.44%
Belriso2.65%
Műller1.37%
Bakoma Ptasie Mleczko0.78%
Poezja0.72%
Gratka0.57%
Deser z maślanką Mlekpol0.24%
Serek Jogo0.22%
Deser z Koroną0.21%
Rolmlecz0.12%
Serduszko Pudding0.12%
Smakija0.09%
Satino Gold0.07%
Serek Jogobella0.04%
Piątuś0.02%
Figand Świeżuch0.01%
Paula0.00%
Mleczny Przystanek0.00%

Brand Poezja percentage share in the category Desserts, curds, porridges in the last month

Show data up to:
The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
0.72%Poezja
ALL BRANDS
Historyczny udział procentowy marek w kategorii Desserts, curds, porridges (miesięcznie)
MiesiącBakuśBelrisoDanioDanonkiDeser z KoronąDeser z maślanką MlekpolFantasiaGratkaMonteMűllerPaulaPiątnicaPiątuśPoezjaRisoRolmleczSatino GoldSerduszko PuddingSerek JogoSerek JogobellaSmakijaMleczny PrzystanekFigand ŚwieżuchBakoma Ptasie Mleczko
2024-08-01T00:00:004.09%2.24%34.73%9.24%0.28%0.00%1.60%0.97%29.41%0.46%0.00%10.90%0.31%0.00%4.86%0.06%0.13%0.13%0.18%0.08%0.20%0.00%0.04%0.10%
2024-09-01T00:00:003.61%1.76%33.22%7.75%0.17%0.00%1.53%0.86%37.15%0.25%0.00%9.35%0.34%0.00%3.17%0.08%0.07%0.02%0.26%0.04%0.21%0.00%0.05%0.11%
2024-10-01T00:00:003.48%2.45%31.03%7.17%0.22%0.00%4.86%0.51%30.36%1.95%0.00%13.14%0.18%0.00%3.44%0.08%0.43%0.31%0.17%0.01%0.12%0.00%0.04%0.04%
2024-11-01T00:00:004.07%3.46%32.39%7.67%0.28%0.00%2.87%0.75%28.09%0.89%0.00%13.39%0.11%0.02%4.88%0.07%0.37%0.10%0.10%0.01%0.31%0.00%0.07%0.08%
2024-12-01T00:00:005.06%2.40%35.47%9.25%0.29%0.01%2.87%0.77%27.31%0.73%0.00%11.81%0.10%0.00%3.21%0.10%0.08%0.04%0.15%0.05%0.15%0.00%0.08%0.08%
2025-01-01T00:00:004.70%2.17%32.47%7.74%0.26%0.00%3.60%0.87%28.18%1.42%0.00%13.76%0.07%0.00%3.74%0.09%0.29%0.04%0.28%0.05%0.22%0.00%0.04%0.04%
2025-02-01T00:00:004.24%2.35%30.18%7.56%0.29%0.00%3.92%0.98%28.82%1.52%0.00%15.97%0.05%0.00%3.28%0.07%0.10%0.08%0.22%0.00%0.25%0.00%0.06%0.05%
2025-03-01T00:00:002.90%1.45%18.12%3.68%0.12%0.00%0.83%0.51%60.39%0.53%0.00%8.98%0.02%0.01%1.90%0.03%0.12%0.15%0.14%0.02%0.06%0.00%0.02%0.02%
2025-04-01T00:00:004.18%1.78%27.62%6.50%0.19%0.00%1.50%0.69%42.99%0.15%0.00%11.31%0.07%0.00%2.49%0.04%0.10%0.02%0.15%0.04%0.08%0.00%0.05%0.04%
2025-05-01T00:00:004.60%3.00%32.47%7.52%0.25%0.00%3.41%0.60%28.62%1.60%0.00%13.64%0.06%0.02%3.23%0.14%0.05%0.26%0.20%0.05%0.15%0.00%0.06%0.07%
2025-06-01T00:00:004.73%2.18%31.30%7.49%0.39%0.01%3.64%0.74%30.46%0.47%0.00%14.61%0.01%0.00%2.61%0.11%0.50%0.13%0.25%0.04%0.10%0.00%0.04%0.18%
2025-07-01T00:00:004.44%2.08%35.92%6.69%0.22%0.00%2.75%0.58%28.22%0.55%0.00%14.95%0.05%0.01%2.85%0.04%0.01%0.07%0.24%0.00%0.23%0.00%0.04%0.04%
2025-08-01T00:00:004.62%1.04%40.50%6.98%0.27%0.00%3.52%1.01%25.88%0.47%0.00%12.81%0.05%0.00%2.39%0.04%0.03%0.04%0.17%0.01%0.12%0.00%0.05%0.00%
2025-09-01T00:00:005.32%1.17%36.22%6.84%0.19%0.00%5.08%0.64%24.29%0.69%0.00%15.31%0.01%0.05%3.08%0.06%0.33%0.11%0.18%0.01%0.22%0.00%0.12%0.08%
2025-10-01T00:00:004.92%1.06%33.37%6.05%0.24%0.00%6.35%0.57%24.52%0.75%0.00%17.81%0.00%0.01%3.33%0.14%0.09%0.07%0.28%0.08%0.24%0.00%0.05%0.05%
2025-11-01T00:00:005.30%0.98%30.69%6.03%0.28%0.00%4.05%0.65%25.75%1.62%0.00%19.86%0.01%0.08%3.83%0.03%0.17%0.07%0.23%0.03%0.29%0.00%0.01%0.03%
2025-12-01T00:00:005.05%1.27%28.54%6.52%0.14%0.00%2.33%0.59%28.66%1.75%0.00%20.36%0.01%0.19%3.69%0.12%0.05%0.07%0.23%0.01%0.34%0.00%0.04%0.05%
2026-01-01T00:00:004.87%1.92%25.60%6.15%0.21%0.00%4.83%0.71%27.92%1.91%0.00%21.64%0.00%0.03%3.21%0.06%0.05%0.17%0.21%0.03%0.31%0.00%0.07%0.09%
2026-02-01T00:00:003.67%2.71%25.10%4.86%0.16%0.01%2.48%0.55%29.08%3.05%0.00%21.95%0.00%0.81%4.18%0.06%0.10%0.16%0.27%0.06%0.22%0.00%0.47%0.04%
2026-03-01T00:00:004.03%3.31%25.59%4.94%0.36%0.00%6.69%1.06%26.19%1.40%0.00%21.91%0.01%0.41%3.28%0.05%0.08%0.25%0.18%0.01%0.18%0.00%0.01%0.06%
2026-04-01T00:00:0054.86%1.03%12.27%2.40%0.12%0.00%3.21%0.15%14.38%0.67%0.00%7.55%0.00%0.01%1.34%0.05%0.08%0.36%0.07%0.02%0.05%0.00%0.02%1.37%
2026-05-01T00:00:002.10%0.50%13.57%2.46%0.10%0.00%3.24%0.25%16.05%0.71%0.00%10.87%0.00%0.01%1.31%0.03%0.01%0.24%0.11%0.02%0.12%0.00%0.02%48.31%
2026-06-01T00:00:005.13%3.35%27.14%5.19%0.26%0.17%4.58%0.89%29.76%1.35%0.01%16.61%0.00%0.79%3.16%0.10%0.08%0.17%0.19%0.04%0.11%0.00%0.01%0.88%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Desserts, curds, porridges category has changed over the months
Show data up to:
Range:
Poezja
Others
Monte
Danio
Piątnica
Fantasia
Danonki
Bakuś
Riso
Belriso
Műller
Bakoma Ptasie Mleczko
Gratka
Deser z maślanką Mlekpol
Serek Jogo
Deser z Koroną
Rolmlecz
Serduszko Pudding
Smakija
Satino Gold
Serek Jogobella
Piątuś
Figand Świeżuch
Paula
Mleczny Przystanek

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Poezja from the Desserts, curds, porridges category to shopping lists.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
6.2 h
Budynie i kaszki
Type Supplementary | 4–9 h
Products in this subcategory are planned shortly before shopping to precisely determine the needed supply. They are added to the list earlier but purchased at the next shopping opportunity, usually the same day.
Przekąski słone
Słodycze
Napoje gazowane
Lody
Jogurty
Sery
Budynie i kaszki
1.4 h
1.8 h
2.1 h
3.5 h
4.8 h
5.4 h
6.2 h
Median of all categories: 7.3 h
Pieczywo
Mrożonki
Kawy i herbaty
Konserwy
Karma dla zwierząt
Płyny do prania
8.6 h
10.2 h
14.8 h
21 h
29 h
38 h

Real Purchase Rate

(RPR)
Shows what percentage of products added to shopping lists were actually purchased.Annual data
75.2%
Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.
Brand Loyalty Index (BLI) marki w kategorii Desserts, curds, porridges (miesięcznie)
MiesiącBLI (%)
2024-08-01T00:00:007.72%
2024-09-01T00:00:009.91%
2024-10-01T00:00:0010.31%
2024-11-01T00:00:009.68%
2024-12-01T00:00:007.46%
2025-01-01T00:00:008.50%
2025-02-01T00:00:008.59%
2025-03-01T00:00:0014.81%
2025-04-01T00:00:009.16%
2025-05-01T00:00:008.73%
2025-06-01T00:00:008.98%
2025-07-01T00:00:008.27%
2025-08-01T00:00:008.66%
2025-09-01T00:00:009.09%
2025-10-01T00:00:009.34%
2025-11-01T00:00:009.33%
2025-12-01T00:00:008.13%
2026-01-01T00:00:009.20%
2026-02-01T00:00:0010.25%
2026-03-01T00:00:009.89%
2026-04-01T00:00:0019.35%
2026-05-01T00:00:0015.33%
2026-06-01T00:00:007.33%
-0.40%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Desserts, curds, porridges added to the Listonic shopping list are entered with the brand.
Show data up to:
Range:
Bezwzględna liczba dodań produktów z kategorii Desserts, curds, porridges (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-08-01T00:00:00711392196
2024-09-01T00:00:00968697782
2024-10-01T00:00:0011149108181
2024-11-01T00:00:009953102817
2024-12-01T00:00:007830104931
2025-01-01T00:00:0010432122790
2025-02-01T00:00:009432109741
2025-03-01T00:00:0018007121606
2025-04-01T00:00:009572104446
2025-05-01T00:00:00839996190
2025-06-01T00:00:00719480146
2025-07-01T00:00:00740989573
2025-08-01T00:00:00752686901
2025-09-01T00:00:00829091225
2025-10-01T00:00:009615102981
2025-11-01T00:00:00920698644
2025-12-01T00:00:008297102048
2026-01-01T00:00:0011441124313
2026-02-01T00:00:0011525112419
2026-03-01T00:00:0011104112295
2026-04-01T00:00:0023908123549
2026-05-01T00:00:0018708122033
2026-06-01T00:00:0014457197233

Additions of a product from category Desserts, curds, porridges

Absolute data on adding products from category Desserts, curds, porridges with a brand compared to all additions from the category.
Show data up to:
Range:
Number of additions Desserts, curds, porridges
Number of additions Desserts, curds, porridges with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.
Is your brand missing from the comparison?
rectangles
Want to increase your sales?Contact us
rectangles
Privacy policy
© 2006-2025 Listonic. Listonic dev, Listonic ads and Brand Performance are part of Listonic.
Facebook iconLinkedIn icon