Activia
Plant-based dairy alternativesActivia ranks 7th of 8 brands in the Plant-based dairy alternatives category with a 0.00% share over the last four weeks.
The category leader is Alpro with a 87.05% share.
Its monthly share for September 2026 was 0.00%, compared with 0.13% the month before.
Its highest monthly share in the period shown, 0.35%, came in October 2025.
Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.
Sources of additions to shopping lists
Shows the monthly share of sources from which users added products of the brand Activia from the Plant-based dairy alternatives category to shopping lists.The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase31.4 h
Plant-based dairy alternatives
Type Impulse | Up to 36 h
Products purchased quickly after being added to the list, usually at the next shopping opportunity. The decision is made without much planning – the need arises and is acted on almost immediately.Blue cheeses
Mozarella cheese
Plain and Greek yogurts
Salad cheeses
Sandwich cheese spreads
White cheeses, curds
Yellow cheeses
High-protein cheeses and quark
Skyr, quark
Creams and sour creams
Desserts, curds, porridges
Cheeses for cheesecake
13.6 h
13.6 h
13.9 h
14.3 h
14.8 h
14.9 h
14.9 h
15 h
15 h
15.4 h
15.8 h
16.1 h
Median of the Dairy products and eggs category: 16.1 h
Kefirs, sour milk, buttermilk
High-protein yogurts and desserts
Flavored yogurts
Drinkable yogurts and milk beverages
Processed cheeses
High-protein milk and dairy drinks
Milk
Eggs
Plant-based dairy alternatives
Plant-based drinks
Cheese sticks
16.2 h
16.6 h
17 h
17 h
17.1 h
25.4 h
27.3 h
28.1 h
31.4 h
32.6 h
39.5 h
| Miesiąc | BLI (%) |
|---|---|
| 2024-10-01T00:00:00 | 7.67% |
| 2024-11-01T00:00:00 | 7.28% |
| 2024-12-01T00:00:00 | 8.20% |
| 2025-01-01T00:00:00 | 7.91% |
| 2025-02-01T00:00:00 | 7.18% |
| 2025-03-01T00:00:00 | 7.94% |
| 2025-04-01T00:00:00 | 7.41% |
| 2025-05-01T00:00:00 | 7.68% |
| 2025-06-01T00:00:00 | 8.65% |
| 2025-07-01T00:00:00 | 6.81% |
| 2025-08-01T00:00:00 | 6.26% |
| 2025-09-01T00:00:00 | 7.91% |
| 2025-10-01T00:00:00 | 7.85% |
| 2025-11-01T00:00:00 | 27.45% |
| 2025-12-01T00:00:00 | 7.40% |
| 2026-01-01T00:00:00 | 8.84% |
| 2026-02-01T00:00:00 | 7.60% |
| 2026-03-01T00:00:00 | 8.39% |
| 2026-04-01T00:00:00 | 7.81% |
| 2026-05-01T00:00:00 | 6.97% |
| 2026-06-01T00:00:00 | 8.96% |
| 2026-07-01T00:00:00 | 10.47% |
| 2026-08-01T00:00:00 | 8.38% |
| 2026-09-01T00:00:00 | 8.76% |
1.10%
The indicator shows the difference between the last and first month within a selected range
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Plant-based dairy alternatives with the brandAll additions Plant-based dairy alternatives
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-10-01T00:00:00 | 297 | 3874 |
| 2024-11-01T00:00:00 | 291 | 3997 |
| 2024-12-01T00:00:00 | 282 | 3437 |
| 2025-01-01T00:00:00 | 367 | 4638 |
| 2025-02-01T00:00:00 | 278 | 3874 |
| 2025-03-01T00:00:00 | 372 | 4686 |
| 2025-04-01T00:00:00 | 307 | 4143 |
| 2025-05-01T00:00:00 | 291 | 3788 |
| 2025-06-01T00:00:00 | 291 | 3363 |
| 2025-07-01T00:00:00 | 247 | 3626 |
| 2025-08-01T00:00:00 | 211 | 3368 |
| 2025-09-01T00:00:00 | 250 | 3159 |
| 2025-10-01T00:00:00 | 282 | 3593 |
| 2025-11-01T00:00:00 | 1206 | 4393 |
| 2025-12-01T00:00:00 | 274 | 3702 |
| 2026-01-01T00:00:00 | 391 | 4423 |
| 2026-02-01T00:00:00 | 285 | 3752 |
| 2026-03-01T00:00:00 | 326 | 3885 |
| 2026-04-01T00:00:00 | 304 | 3893 |
| 2026-05-01T00:00:00 | 245 | 3513 |
| 2026-06-01T00:00:00 | 620 | 6917 |
| 2026-07-01T00:00:00 | 989 | 9443 |
| 2026-08-01T00:00:00 | 776 | 9255 |
| 2026-09-01T00:00:00 | 762 | 8698 |
Additions of a product from category Plant-based dairy alternatives
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Plant-based dairy alternativesNumber of additions Plant-based dairy alternatives with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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