Drinkable yogurts and milk beverages
The “Drinkable yogurts and milk beverages” subcategory includes 33 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Drinkable yogurts and milk beverages – shopping list additions
255 505in Sep '25–Aug '26
↑ 115.5% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
4/6
of 6 subcategoriesOrganic additions
78.8%
Ads 12.9% | Leaflets 8.3%1. “Drinkable yogurts and milk beverages” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Drinkable yogurts and milk beverages | Plain and Greek yogurts | Skyr, quark | Kefirs, sour milk, buttermilk | Flavored yogurts | High-protein yogurts and desserts |
|---|---|---|---|---|---|---|
| Sep '25 | 11983 | 45737 | 30637 | 37317 | 6343 | 503 |
| Oct '25 | 13144 | 52484 | 34999 | 21564 | 6520 | 2355 |
| Nov '25 | 11690 | 50818 | 32777 | 40949 | 6041 | 1500 |
| Dec '25 | 8812 | 53750 | 25144 | 18900 | 5812 | 3019 |
| Jan '26 | 14809 | 67879 | 47077 | 26949 | 7917 | 7060 |
| Feb '26 | 14150 | 73333 | 43412 | 23410 | 7442 | 5826 |
| Mar '26 | 15061 | 63296 | 43789 | 24023 | 7097 | 4916 |
| Apr '26 | 13386 | 66329 | 39908 | 26564 | 6866 | 5162 |
| May '26 | 17750 | 56857 | 40976 | 26798 | 6601 | 5688 |
| Jun '26 | 27057 | 118482 | 74203 | 65492 | 10964 | 7873 |
| Jul '26 | 53679 | 163525 | 118006 | 78198 | 16147 | 11272 |
| Aug '26 | 53984 | 165121 | 126770 | 80891 | 16269 | 11649 |
Drinkable yogurts and milk beverages – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Drinkable yogurts and milk beverages – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 80 |
| Feb | 79 |
| Mar | 90 |
| Apr | 69 |
| May | 85 |
| Jun | 118 |
| Jul | 205 |
| Aug | 208 |
| Sep | 70 |
| Oct | 75 |
| Nov | 69 |
| Dec | 52 |
Drinkable yogurts and milk beverages are growing faster than one of the five comparable subcategories: over the 12-month period, the subcategory recorded 255,505 additions over the 12 months, with growth of 115.5% year over year. The seasonal peak comes in August (index 208), while the trough is in December (52).
2. How do Poles plan to buy in the “Drinkable yogurts and milk beverages” subcategory?
SourcesDrinkable yogurts and milk beverages – source mix
| Sources | Value |
|---|---|
| From leaflets | 21169 |
| From ads | 32926 |
| Organic | 201410 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Drinkable yogurts and milk beverages | 8.29 | 12.89 | 78.82 |
| Plain and Greek yogurts | 1.41 | 5.08 | 93.51 |
| Skyr, quark | 3.97 | 2.25 | 93.78 |
| Kefirs, sour milk, buttermilk | 4.48 | 12.95 | 82.57 |
| Flavored yogurts | 9.21 | 0.54 | 90.25 |
| High-protein yogurts and desserts | 12.39 | 2.68 | 84.93 |
Drinkable yogurts and milk beverages – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 98 | 36 | 11849 |
| Oct '25 | 135 | 31 | 12978 |
| Nov '25 | 47 | 504 | 11139 |
| Dec '25 | 47 | 13 | 8752 |
| Jan '26 | 1626 | 56 | 13127 |
| Feb '26 | 1875 | 30 | 12245 |
| Mar '26 | 2070 | 33 | 12958 |
| Apr '26 | 1665 | 14 | 11707 |
| May '26 | 3150 | 2668 | 11932 |
| Jun '26 | 2437 | 4917 | 19703 |
| Jul '26 | 4980 | 12085 | 36614 |
| Aug '26 | 3039 | 12539 | 38406 |
Brands from the “Drinkable yogurts and milk beverages” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Actimel | 5982 | 943 | 56090 |
| Łaciaty | 866 | 24472 | 1046 |
| Milka | 199 | 9760 | 288 |
| Piątnica | 3257 | 153 | 3468 |
| Activia | 2197 | 0 | 746 |
| Műller | 219 | 0 | 1907 |
| Danone | 1260 | 5 | 853 |
| Bakoma | 644 | 512 | 469 |
| Pilos | 388 | 48 | 722 |
| Jovi | 310 | 0 | 400 |
Consumer-led activity dominates, while the advertising share is higher than in four of the five comparable subcategories: over the 12-month period, the organic share is 78.8% and the advertising share 12.9%. The advertising share is higher than in four of the five comparable subcategories.
