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McDonald's

Brand Performance

to receive information about changes in the popularity of this brand.

BRAND CHARTS

Udział procentowy marek w kategorii Fast food restaurants
Marka	Udział procentowy
KFC	64.93%
McDonald's	26.01%
MAX Premium Burgers	5.20%
Pasibus	1.35%
Popeyes	0.96%
Burger King	0.77%
Subway	0.77%
North Fish	0.00%
Bobby Burger	0.00%

Brand McDonald's percentage share in the category Fast food restaurants in the last month

Show data up to:

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.

26.01%McDonald's

ALL BRANDS

Historyczny udział procentowy marek w kategorii Fast food restaurants (miesięcznie)
Miesiąc	McDonald's	KFC	Burger King	North Fish	Subway	Popeyes	MAX Premium Burgers	Pasibus	Bobby Burger
2024-08-01T00:00:00	44.33%	49.75%	1.48%	0.49%	1.97%	0.49%	0.00%	1.48%	0.00%
2024-09-01T00:00:00	40.25%	50.31%	1.89%	0.63%	5.66%	0.00%	0.63%	0.63%	0.00%
2024-10-01T00:00:00	47.72%	45.18%	0.00%	0.00%	2.54%	0.51%	2.03%	2.03%	0.00%
2024-11-01T00:00:00	36.73%	56.19%	1.33%	0.00%	2.65%	0.44%	1.33%	1.33%	0.00%
2024-12-01T00:00:00	32.80%	38.91%	0.64%	0.32%	24.12%	0.64%	0.96%	1.61%	0.00%
2025-01-01T00:00:00	13.33%	17.72%	0.00%	0.00%	67.80%	0.33%	0.33%	0.49%	0.00%
2025-02-01T00:00:00	6.60%	9.59%	0.08%	0.08%	82.43%	0.15%	0.61%	0.46%	0.00%
2025-03-01T00:00:00	44.39%	47.96%	1.53%	0.51%	3.57%	1.02%	0.51%	0.51%	0.00%
2025-04-01T00:00:00	43.07%	51.49%	0.50%	0.00%	3.47%	0.50%	0.00%	0.99%	0.00%
2025-05-01T00:00:00	33.59%	61.78%	0.39%	0.00%	3.47%	0.00%	0.00%	0.77%	0.00%
2025-06-01T00:00:00	35.19%	57.94%	0.43%	0.00%	3.86%	0.43%	0.43%	1.72%	0.00%
2025-07-01T00:00:00	29.08%	63.75%	0.40%	0.00%	3.59%	0.00%	1.20%	1.99%	0.00%
2025-08-01T00:00:00	32.03%	60.94%	0.39%	0.00%	3.52%	0.39%	2.73%	0.00%	0.00%
2025-09-01T00:00:00	1.04%	1.87%	0.00%	0.00%	0.08%	0.03%	96.89%	0.06%	0.03%
2025-10-01T00:00:00	41.55%	43.84%	1.37%	0.00%	1.37%	1.37%	8.22%	2.28%	0.00%
2025-11-01T00:00:00	43.68%	43.68%	2.17%	0.00%	3.25%	0.72%	5.78%	0.72%	0.00%
2025-12-01T00:00:00	31.31%	56.53%	1.82%	1.52%	2.13%	0.30%	4.56%	1.82%	0.00%
2026-01-01T00:00:00	48.16%	36.81%	1.23%	0.00%	4.29%	1.84%	5.52%	2.15%	0.00%
2026-02-01T00:00:00	43.24%	44.02%	0.77%	0.00%	3.47%	0.00%	6.56%	1.93%	0.00%
2026-03-01T00:00:00	35.70%	53.92%	0.51%	0.00%	3.29%	0.25%	5.06%	1.27%	0.00%
2026-04-01T00:00:00	32.49%	58.36%	1.58%	0.00%	3.15%	0.32%	3.47%	0.63%	0.00%
2026-05-01T00:00:00	20.58%	61.74%	3.77%	0.00%	3.48%	0.87%	8.70%	0.87%	0.00%
2026-06-01T00:00:00	29.26%	62.60%	0.25%	0.00%	0.51%	0.76%	5.09%	1.53%	0.00%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Fast food restaurants category has changed over the months

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand McDonald's from the Fast food restaurants category to shopping lists.

Show data up to:

Range:

Manual entry (organic)

Leaflets

Advertising

SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase

6.2 h

Budynie i kaszki

Type Supplementary | 4–9 h

Products in this subcategory are planned shortly before shopping to precisely determine the needed supply. They are added to the list earlier but purchased at the next shopping opportunity, usually the same day.

Przekąski słone

Słodycze

Napoje gazowane

Lody

Jogurty

Sery

Budynie i kaszki

1.4 h

1.8 h

2.1 h

3.5 h

4.8 h

5.4 h

6.2 h

Median of all categories: 7.3 h

Pieczywo

Mrożonki

Kawy i herbaty

Konserwy

Karma dla zwierząt

Płyny do prania

8.6 h

10.2 h

14.8 h

21 h

29 h

38 h

Real Purchase Rate

(RPR)

Shows what percentage of products added to shopping lists were actually purchased.Annual data

75.2%

Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.

The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.

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