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The brand Subway belongs to the Fast food restaurants category.

Subway holds a 2.55% market share in the Fast food restaurants category.

FMCG brand market share data from Polish consumer shopping lists, sourced from Listonic and Moja Gazetka and updated weekly.

Subway

Fast food restaurants
to receive information about changes in the popularity of this brand.
BRAND CHARTS
Udział procentowy marek w kategorii Fast food restaurants
MarkaUdział procentowy
KFC64.70%
McDonald's24.70%
MAX Premium Burgers6.04%
Subway2.55%
Pasibus1.07%
Burger King0.67%
Popeyes0.27%
North Fish0.00%
Bobby Burger0.00%

Brand Subway percentage share in the category Fast food restaurants in the last month

Show data up to:
The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
2.55%Subway
ALL BRANDS
Historyczny udział procentowy marek w kategorii Fast food restaurants (miesięcznie)
MiesiącMcDonald'sKFCBurger KingNorth FishSubwayPopeyesMAX Premium BurgersPasibusBobby Burger
2024-09-01T00:00:0040.25%50.31%1.89%0.63%5.66%0.00%0.63%0.63%0.00%
2024-10-01T00:00:0047.72%45.18%0.00%0.00%2.54%0.51%2.03%2.03%0.00%
2024-11-01T00:00:0036.73%56.19%1.33%0.00%2.65%0.44%1.33%1.33%0.00%
2024-12-01T00:00:0032.80%38.91%0.64%0.32%24.12%0.64%0.96%1.61%0.00%
2025-01-01T00:00:0013.33%17.72%0.00%0.00%67.80%0.33%0.33%0.49%0.00%
2025-02-01T00:00:006.60%9.59%0.08%0.08%82.43%0.15%0.61%0.46%0.00%
2025-03-01T00:00:0044.39%47.96%1.53%0.51%3.57%1.02%0.51%0.51%0.00%
2025-04-01T00:00:0043.07%51.49%0.50%0.00%3.47%0.50%0.00%0.99%0.00%
2025-05-01T00:00:0033.59%61.78%0.39%0.00%3.47%0.00%0.00%0.77%0.00%
2025-06-01T00:00:0035.19%57.94%0.43%0.00%3.86%0.43%0.43%1.72%0.00%
2025-07-01T00:00:0029.08%63.75%0.40%0.00%3.59%0.00%1.20%1.99%0.00%
2025-08-01T00:00:0032.03%60.94%0.39%0.00%3.52%0.39%2.73%0.00%0.00%
2025-09-01T00:00:001.04%1.87%0.00%0.00%0.08%0.03%96.89%0.06%0.03%
2025-10-01T00:00:0041.55%43.84%1.37%0.00%1.37%1.37%8.22%2.28%0.00%
2025-11-01T00:00:0043.68%43.68%2.17%0.00%3.25%0.72%5.78%0.72%0.00%
2025-12-01T00:00:0031.31%56.53%1.82%1.52%2.13%0.30%4.56%1.82%0.00%
2026-01-01T00:00:0048.16%36.81%1.23%0.00%4.29%1.84%5.52%2.15%0.00%
2026-02-01T00:00:0043.24%44.02%0.77%0.00%3.47%0.00%6.56%1.93%0.00%
2026-03-01T00:00:0035.70%53.92%0.51%0.00%3.29%0.25%5.06%1.27%0.00%
2026-04-01T00:00:0032.49%58.36%1.58%0.00%3.15%0.32%3.47%0.63%0.00%
2026-05-01T00:00:0020.58%61.74%3.77%0.00%3.48%0.87%8.70%0.87%0.00%
2026-06-01T00:00:0029.26%62.60%0.25%0.00%0.51%0.76%5.09%1.53%0.00%
2026-07-01T00:00:0027.09%63.26%0.72%0.00%1.59%0.43%6.05%0.86%0.00%
2026-08-01T00:00:0024.39%66.57%0.29%0.29%2.15%0.14%5.02%1.15%0.00%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Fast food restaurants category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Subway
Others
KFC
McDonald's
MAX Premium Burgers
Pasibus
Burger King
Popeyes
North Fish
Bobby Burger

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Subway from the Fast food restaurants category to shopping lists.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
0 h
Fast food restaurants
Unspecified
Comparison with the other subcategories in “Extra analyses”
Bank
Fast food restaurants
Markety budowlane i remontowe
Markety meblowe i wyposażenie wnętrz
Drugstores
Non-food discount stores
Sales network
Pet shops
Clothing and footwear chains
Sklepy RTV i AGD
Gas stations
0 h
0 h
0 h
0 h
0 h
0 h
0 h
0 h
0 h
0 h
113.7 h
Median of the Extra analyses category: 113.7 h
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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