Contact lenses
The “Contact lenses” subcategory includes 8 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Contact lenses – shopping list additions
28in Oct '25–Sep '26
↑ 0% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
2/2
of 2 subcategoriesOrganic additions
92.9%
Ads 0% | Leaflets 7.1%1. “Contact lenses” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Contact lenses | Medicines and dietary supplements |
|---|---|---|
| Oct '25 | 0 | 0 |
| Nov '25 | 0 | 0 |
| Dec '25 | 0 | 0 |
| Jan '26 | 0 | 0 |
| Feb '26 | 0 | 0 |
| Mar '26 | 0 | 0 |
| Apr '26 | 0 | 0 |
| May '26 | 0 | 0 |
| Jun '26 | 1 | 232 |
| Jul '26 | 11 | 1349 |
| Aug '26 | 10 | 5695 |
| Sep '26 | 6 | 4895 |
Contact lenses – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Contact lenses – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 0 |
| Feb | 0 |
| Mar | 0 |
| Apr | 0 |
| May | 0 |
| Jun | 43 |
| Jul | 471 |
| Aug | 429 |
| Sep | 257 |
| Oct | 0 |
| Nov | 0 |
| Dec | 0 |
Contact lenses: 28 additions in the period, 0% YoY. Ranked 2 of 2 subcategories in the category.
2. How do Poles plan to buy in the “Contact lenses” subcategory?
SourcesContact lenses – source mix
| Sources | Value |
|---|---|
| From leaflets | 2 |
| From ads | 0 |
| Organic | 26 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Contact lenses | 7.14 | 0 | 92.86 |
| Medicines and dietary supplements | 29.5 | 63.17 | 7.33 |
Contact lenses – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 |
| Apr '26 | 0 | 0 | 0 |
| May '26 | 0 | 0 | 0 |
| Jun '26 | 0 | 0 | 1 |
| Jul '26 | 0 | 0 | 11 |
| Aug '26 | 0 | 0 | 10 |
| Sep '26 | 2 | 0 | 4 |
Brands from the “Contact lenses” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Dailies | 34 | 0 | 2 |
| All Vue | 16 | 0 | 0 |
| SofLens | 5 | 0 | 1 |
| Biotrue | 1 | 0 | 0 |
| Acuvue | 1 | 0 | 0 |
| PureVision | 0 | 0 | 0 |
| B-Lens | 0 | 0 | 0 |
| Biofinity | 0 | 0 | 0 |
Source mix: organic 92.9%, from ads 0%, from leaflets 7.1%.
