The brand Dailies belongs to the Contact lenses category.
Dailies holds a 18.87% market share in the Contact lenses category.
FMCG brand market share data from Polish consumer shopping lists, updated weekly by Listonic.
Dailies
Contact lenses
Sources of additions to shopping lists
Shows the monthly share of sources from which users added products of the brand Dailies from the Contact lenses category to shopping lists.The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase63.7 h
Contact lenses
Type Supplementary | 36–72 h
Products planned a short time ahead, usually purchased within 2–3 days of being added to the list. This is routine stock replenishment as part of the next regular shopping trip.Fertility drugs
Contact lenses
Painkillers and anti-inflammatory drugs
Leki na zaburzenia żołądkowo-jelitowe
Dietary supplements and vitamins for children
Leki na przeziębienie i katar
Leki na zgagę
51.6 h
63.7 h
78 h
80.2 h
80.3 h
82.1 h
82.7 h
Median of the Health category: 82.7 h
Leki rozkurczowe
Dietary supplements and vitamins for adults
Medicines for herpes and skin problems
Prezerwatywy
Leki na alergię
Leki na potencję i libido
85.5 h
87.3 h
88 h
89.2 h
92.8 h
157.3 h
Real Purchase Rate
(RPR)75.2%
Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.
| Miesiąc | BLI (%) |
|---|---|
| 2024-08-01T00:00:00 | 0.29% |
| 2024-09-01T00:00:00 | 0.13% |
| 2024-10-01T00:00:00 | 2.48% |
| 2024-11-01T00:00:00 | 0.17% |
| 2024-12-01T00:00:00 | 0.75% |
| 2025-01-01T00:00:00 | 0.61% |
| 2025-02-01T00:00:00 | 0.64% |
| 2025-03-01T00:00:00 | 0.66% |
| 2025-04-01T00:00:00 | 0.78% |
| 2025-05-01T00:00:00 | 0.49% |
| 2025-06-01T00:00:00 | 3.81% |
| 2025-07-01T00:00:00 | 0.41% |
| 2025-08-01T00:00:00 | 0.39% |
| 2025-09-01T00:00:00 | 0.13% |
| 2025-10-01T00:00:00 | 0.30% |
| 2025-11-01T00:00:00 | 0.73% |
| 2025-12-01T00:00:00 | 0.44% |
| 2026-01-01T00:00:00 | 0.00% |
| 2026-02-01T00:00:00 | 8.74% |
| 2026-03-01T00:00:00 | 4.38% |
| 2026-04-01T00:00:00 | 9.73% |
| 2026-05-01T00:00:00 | 0.57% |
| 2026-06-01T00:00:00 | 0.33% |
| 2026-07-01T00:00:00 | 0.86% |
0.60%
The indicator shows the difference between the last and first month within a selected range
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Contact lenses with the brandAll additions Contact lenses
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-08-01T00:00:00 | 3 | 1017 |
| 2024-09-01T00:00:00 | 1 | 772 |
| 2024-10-01T00:00:00 | 16 | 644 |
| 2024-11-01T00:00:00 | 1 | 606 |
| 2024-12-01T00:00:00 | 5 | 670 |
| 2025-01-01T00:00:00 | 4 | 656 |
| 2025-02-01T00:00:00 | 4 | 624 |
| 2025-03-01T00:00:00 | 4 | 608 |
| 2025-04-01T00:00:00 | 6 | 768 |
| 2025-05-01T00:00:00 | 4 | 824 |
| 2025-06-01T00:00:00 | 38 | 998 |
| 2025-07-01T00:00:00 | 4 | 966 |
| 2025-08-01T00:00:00 | 4 | 1019 |
| 2025-09-01T00:00:00 | 1 | 750 |
| 2025-10-01T00:00:00 | 2 | 656 |
| 2025-11-01T00:00:00 | 4 | 550 |
| 2025-12-01T00:00:00 | 3 | 683 |
| 2026-01-01T00:00:00 | 0 | 700 |
| 2026-02-01T00:00:00 | 50 | 572 |
| 2026-03-01T00:00:00 | 26 | 593 |
| 2026-04-01T00:00:00 | 64 | 658 |
| 2026-05-01T00:00:00 | 4 | 703 |
| 2026-06-01T00:00:00 | 5 | 1494 |
| 2026-07-01T00:00:00 | 23 | 2689 |
Additions of a product from category Contact lenses
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Contact lensesNumber of additions Contact lenses with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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