Dietary supplements and vitamins for adults
The “Dietary supplements and vitamins for adults” subcategory includes 24 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Dietary supplements and vitamins for adults – shopping list additions
95 605in Sep '25–Aug '26
↑ 92.6% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
1/2
of 2 subcategoriesOrganic additions
66.1%
Ads 27.1% | Leaflets 6.8%1. “Dietary supplements and vitamins for adults” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Dietary supplements and vitamins for adults | Dietary supplements and vitamins for children |
|---|---|---|
| Sep '25 | 3546 | 539 |
| Oct '25 | 6232 | 123 |
| Nov '25 | 6727 | 98 |
| Dec '25 | 3156 | 84 |
| Jan '26 | 7085 | 579 |
| Feb '26 | 8716 | 410 |
| Mar '26 | 15763 | 407 |
| Apr '26 | 4848 | 350 |
| May '26 | 4829 | 263 |
| Jun '26 | 6469 | 392 |
| Jul '26 | 10844 | 471 |
| Aug '26 | 17390 | 5649 |
Dietary supplements and vitamins for adults – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Dietary supplements and vitamins for adults – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 100 |
| Feb | 130 |
| Mar | 194 |
| Apr | 61 |
| May | 63 |
| Jun | 81 |
| Jul | 115 |
| Aug | 168 |
| Sep | 56 |
| Oct | 82 |
| Nov | 92 |
| Dec | 57 |
The subcategory is growing: it recorded 92.6% year-over-year growth. A comparison of its growth pace with the other subcategory cannot be quantified because the supplied comparative growth fields are absent.
2. How do Poles plan to buy in the “Dietary supplements and vitamins for adults” subcategory?
SourcesDietary supplements and vitamins for adults – source mix
| Sources | Value |
|---|---|
| From leaflets | 6454 |
| From ads | 25933 |
| Organic | 63218 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Dietary supplements and vitamins for adults | 6.75 | 27.13 | 66.12 |
| Dietary supplements and vitamins for children | 7.3 | 57.41 | 35.29 |
Dietary supplements and vitamins for adults – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 49 | 295 | 3202 |
| Oct '25 | 65 | 2637 | 3530 |
| Nov '25 | 209 | 2624 | 3894 |
| Dec '25 | 8 | 5 | 3143 |
| Jan '26 | 755 | 5 | 6325 |
| Feb '26 | 589 | 3099 | 5028 |
| Mar '26 | 592 | 10434 | 4737 |
| Apr '26 | 618 | 1 | 4229 |
| May '26 | 983 | 0 | 3846 |
| Jun '26 | 737 | 17 | 5715 |
| Jul '26 | 1043 | 41 | 9760 |
| Aug '26 | 806 | 6775 | 9809 |
Brands from the “Dietary supplements and vitamins for adults” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Bodymax | 26 | 22724 | 293 |
| Plusssz | 802 | 0 | 2538 |
| Ibuvit | 0 | 1 | 2267 |
| Brainer | 36 | 1917 | 21 |
| Magne B6 | 0 | 1 | 1424 |
| Olimp Labs | 542 | 0 | 855 |
| Biotebal Max | 94 | 0 | 908 |
| Prenalen | 0 | 0 | 533 |
| Oeparol | 25 | 0 | 412 |
| Biovital | 6 | 0 | 340 |
Organic additions dominate, while advertising is underused relative to the other subcategory: across the reporting window, organic additions account for 66.1%, compared with 27.1% from ads and 6.8% from leaflets. The organic share is higher than in the subcategory Dietary supplements and vitamins for children, where it is 35.3%, while the ad share is lower than the 57.4% recorded for that subcategory.
