Dietary supplements and vitamins for children
The “Dietary supplements and vitamins for children” subcategory includes 15 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Dietary supplements and vitamins for children – shopping list additions
9 365in Sep '25–Aug '26
↑ 209.7% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
2/2
of 2 subcategoriesOrganic additions
35.3%
Ads 57.4% | Leaflets 7.3%1. “Dietary supplements and vitamins for children” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Dietary supplements and vitamins for children | Dietary supplements and vitamins for adults |
|---|---|---|
| Sep '25 | 539 | 3546 |
| Oct '25 | 123 | 6232 |
| Nov '25 | 98 | 6727 |
| Dec '25 | 84 | 3156 |
| Jan '26 | 579 | 7085 |
| Feb '26 | 410 | 8716 |
| Mar '26 | 407 | 15763 |
| Apr '26 | 350 | 4848 |
| May '26 | 263 | 4829 |
| Jun '26 | 392 | 6469 |
| Jul '26 | 471 | 10844 |
| Aug '26 | 5649 | 17390 |
Dietary supplements and vitamins for children – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Dietary supplements and vitamins for children – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 88 |
| Feb | 68 |
| Mar | 66 |
| Apr | 39 |
| May | 33 |
| Jun | 44 |
| Jul | 49 |
| Aug | 553 |
| Sep | 136 |
| Oct | 69 |
| Nov | 28 |
| Dec | 26 |
The subcategory increased over the 12-month window, but its pace cannot be compared with the other subcategory: it recorded 9,365 additions over 12 months at 209.7% year over year. Across the complete months, monthly additions rose from 539 in September 2025 to 5,649 in August 2026.
2. How do Poles plan to buy in the “Dietary supplements and vitamins for children” subcategory?
SourcesDietary supplements and vitamins for children – source mix
| Sources | Value |
|---|---|
| From leaflets | 684 |
| From ads | 5376 |
| Organic | 3305 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Dietary supplements and vitamins for children | 7.3 | 57.41 | 35.29 |
| Dietary supplements and vitamins for adults | 6.75 | 27.13 | 66.12 |
Dietary supplements and vitamins for children – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 0 | 412 | 127 |
| Oct '25 | 1 | 0 | 122 |
| Nov '25 | 1 | 0 | 97 |
| Dec '25 | 0 | 0 | 84 |
| Jan '26 | 212 | 0 | 367 |
| Feb '26 | 79 | 0 | 331 |
| Mar '26 | 73 | 0 | 334 |
| Apr '26 | 98 | 0 | 252 |
| May '26 | 38 | 0 | 225 |
| Jun '26 | 80 | 1 | 311 |
| Jul '26 | 16 | 4 | 451 |
| Aug '26 | 86 | 4959 | 604 |
Brands from the “Dietary supplements and vitamins for children” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Bodymax | 8 | 4955 | 169 |
| Mollers | 14 | 1227 | 396 |
| Juvit | 0 | 0 | 709 |
| ENTitis | 2 | 0 | 571 |
| Vibovit | 7 | 0 | 297 |
| Acidolac | 0 | 0 | 233 |
| Visolvit | 0 | 0 | 99 |
| Tran Lysi | 0 | 0 | 76 |
| Iskial | 0 | 0 | 16 |
| Centrum | 0 | 0 | 11 |
Advertising is the dominant source, and the subcategory already depends on paid impulse: over the same 12-month window, advertising generated 57.4%, organic activity 35.3%, and leaflets 7.3% of additions. The organic share is below that of one other subcategory: the subcategory Dietary supplements and vitamins for adults recorded 66.1%. The advertising share is above that of the subcategory Dietary supplements and vitamins for adults, at 27.1%.
