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Brand Performance logo

Signal

Toothpastes
to receive information about changes in the popularity of this brand.

Signal ranks 18th of 18 brands in the Toothpastes category with a 0.00% share over the last four weeks.

The category leader is Colgate with a 25.11% share.

Its monthly share for September 2026 was 0.00%, compared with 0.06% the month before.

Its highest monthly share in the period shown, 0.15%, came in August 2025.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii Toothpastes
MarkaUdział procentowy
Colgate25.11%
Elmex21.90%
Sensodyne14.83%
Blend-a-med12.73%
Lacalut10.85%
Tołpa2.72%
BlanX2.38%
Meridol2.24%
Oral B1.90%
Aquafresh1.84%
Ziaja0.96%
Elgydium0.90%
Parodontax0.82%
Jordan0.52%
Colodent0.20%
Prokudent0.06%
UltraBlanc0.06%
Signal0.00%

Brand Signal percentage share in the category Toothpastes in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
0.00%Signal
ALL BRANDS
Historical market share of brands in the Toothpastes category (monthly)
MonthColgateBlend-a-medAquafreshElmexSensodyneSignalOral BJordanProkudentLacalutMeridolColodentParodontaxBlanXElgydiumUltraBlancTołpaZiaja
October 202426.03%12.34%3.89%27.14%11.62%0.05%0.72%0.34%0.05%9.51%1.87%0.24%0.77%0.82%1.25%0.00%2.55%0.82%
November 202410.63%5.11%1.89%10.23%65.27%0.02%0.36%0.19%0.02%2.75%0.59%0.17%0.21%0.38%0.36%0.02%1.36%0.42%
December 20245.79%3.59%1.17%10.57%72.11%0.00%0.18%0.22%0.02%3.17%0.67%0.13%0.22%0.35%0.67%0.07%0.69%0.38%
January 202522.81%11.95%4.42%25.70%17.16%0.04%0.70%0.74%0.04%9.02%1.40%0.18%0.39%0.66%1.31%0.00%2.41%1.05%
February 202519.49%7.89%3.83%27.62%18.55%0.12%0.82%0.82%0.12%7.95%1.53%0.12%0.71%1.00%1.18%0.06%6.60%1.59%
March 202519.84%8.58%2.86%25.50%19.33%0.06%1.43%1.14%0.00%10.81%1.60%0.57%0.97%1.60%1.66%0.11%2.69%1.26%
April 202516.04%7.15%4.61%33.22%16.31%0.07%0.60%0.47%0.20%12.50%1.80%0.27%0.80%1.20%1.00%0.07%2.61%1.07%
May 202523.29%8.76%4.64%29.66%11.55%0.00%1.13%0.80%0.07%11.21%1.92%0.33%1.00%1.46%1.06%0.00%1.46%1.66%
June 202514.47%10.87%2.52%30.74%19.94%0.00%1.37%0.29%0.00%10.87%2.38%0.29%0.94%0.79%1.73%0.07%1.80%0.94%
July 202522.79%6.31%3.43%27.51%20.10%0.06%0.92%0.25%0.12%10.17%2.33%0.25%0.92%1.41%1.10%0.06%1.47%0.80%
August 202522.62%6.93%2.36%31.45%14.78%0.15%1.29%0.38%0.00%10.05%2.44%0.46%0.69%1.52%2.13%0.08%1.68%0.99%
September 202523.07%8.40%3.87%28.59%15.77%0.12%0.67%0.92%0.25%9.14%3.07%0.12%0.67%1.04%0.98%0.00%3.01%0.31%
October 202522.34%7.71%4.79%29.72%12.70%0.00%1.20%1.20%0.20%10.51%2.59%0.53%0.66%1.60%1.33%0.00%2.26%0.66%
November 202523.52%7.62%4.27%23.71%22.38%0.04%0.65%0.76%0.00%8.35%1.33%0.84%0.72%0.69%0.84%0.04%4.04%0.19%
December 20255.80%2.69%0.75%5.36%81.12%0.01%0.18%0.04%0.01%2.43%0.31%0.06%0.11%0.35%0.19%0.00%0.45%0.14%
January 202616.89%22.86%4.45%22.51%12.63%0.00%0.98%0.16%0.03%12.41%1.39%0.09%0.47%0.51%0.95%0.00%3.13%0.54%
February 202630.26%6.01%2.02%26.84%14.74%0.04%0.66%1.36%0.08%8.36%2.02%0.62%1.03%1.44%0.95%0.00%3.25%0.33%
March 202630.54%8.40%2.85%22.54%16.19%0.00%1.21%0.47%0.11%9.68%1.35%1.13%0.44%1.24%0.73%0.04%2.56%0.51%
April 202623.49%13.84%5.29%24.67%11.20%0.04%6.94%0.40%0.15%8.11%1.73%0.51%0.37%0.62%0.37%0.00%1.98%0.29%
May 202622.06%9.97%1.95%34.89%8.32%0.13%3.51%0.22%0.09%9.41%1.34%0.61%0.65%0.52%0.52%0.00%5.24%0.56%
June 202625.94%4.03%4.17%25.89%17.35%0.00%4.09%0.20%0.25%11.31%1.60%0.50%0.34%0.95%1.12%0.00%1.62%0.64%
July 202622.95%2.66%5.71%37.77%12.60%0.05%1.97%0.38%0.05%10.46%1.23%0.34%0.65%0.78%0.51%0.04%1.17%0.67%
August 202635.18%4.45%2.35%21.81%14.57%0.06%2.27%2.43%0.26%8.60%1.76%0.22%0.61%0.59%0.69%0.00%2.97%1.17%
September 202622.87%13.19%1.80%22.47%15.12%0.00%2.55%0.52%0.06%10.95%2.33%0.20%0.84%2.45%0.94%0.06%2.61%1.04%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Toothpastes category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Signal
Others
Colgate
Elmex
Sensodyne
Blend-a-med
Lacalut
Tołpa
BlanX
Meridol
Oral B
Aquafresh
Ziaja
Elgydium
Parodontax
Jordan
Colodent
Prokudent
UltraBlanc

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Signal from the Toothpastes category to shopping lists.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
40.8 h
Toothpastes
Type Supplementary | 36–72 h
Products planned a short time ahead, usually purchased within 2–3 days of being added to the list. This is routine stock replenishment as part of the next regular shopping trip.
Comparison with the other subcategories in “Hygiene”
Paper towels
Moist toilet tissue
Toilet paper
Shower gels and bath foams
Toothpastes
Sanitary pads, tampons and panty liners
Tissues
37.9 h
38 h
39.7 h
40.3 h
40.8 h
41.4 h
43 h
Median of the Hygiene category: 43.6 h
Toothbrushes, dental floss
Razors
Soaps
Deodorants and antiperspirants
Shaving and hair removal products
Intimate hygiene washes, foams and gels
Mouthwashes
44.2 h
52.2 h
54.6 h
55.5 h
60.4 h
64 h
67.9 h
Brand Loyalty Index (BLI) marki w kategorii Toothpastes (miesięcznie)
MiesiącBLI (%)
2024-10-01T00:00:009.30%
2024-11-01T00:00:0020.13%
2024-12-01T00:00:0019.23%
2025-01-01T00:00:009.47%
2025-02-01T00:00:008.54%
2025-03-01T00:00:008.03%
2025-04-01T00:00:007.56%
2025-05-01T00:00:006.95%
2025-06-01T00:00:006.99%
2025-07-01T00:00:007.80%
2025-08-01T00:00:006.54%
2025-09-01T00:00:008.44%
2025-10-01T00:00:007.86%
2025-11-01T00:00:0012.62%
2025-12-01T00:00:0036.26%
2026-01-01T00:00:0012.57%
2026-02-01T00:00:0011.87%
2026-03-01T00:00:0013.18%
2026-04-01T00:00:0012.88%
2026-05-01T00:00:0011.28%
2026-06-01T00:00:0010.22%
2026-07-01T00:00:009.94%
2026-08-01T00:00:009.26%
2026-09-01T00:00:009.96%
0.70%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Toothpastes added to the Listonic shopping list are entered with the brand.
Show data up to:
Range:
Bezwzględna liczba dodań produktów z kategorii Toothpastes (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-10-01T00:00:00208222398
2024-11-01T00:00:00522925980
2024-12-01T00:00:00451123461
2025-01-01T00:00:00228424109
2025-02-01T00:00:00169819879
2025-03-01T00:00:00174921770
2025-04-01T00:00:00149619778
2025-05-01T00:00:00150721698
2025-06-01T00:00:00138919878
2025-07-01T00:00:00163220917
2025-08-01T00:00:00131320074
2025-09-01T00:00:00163019316
2025-10-01T00:00:00150419142
2025-11-01T00:00:00262320783
2025-12-01T00:00:001135531312
2026-01-01T00:00:00316725186
2026-02-01T00:00:00242920464
2026-03-01T00:00:00273720768
2026-04-01T00:00:00272421141
2026-05-01T00:00:00230720460
2026-06-01T00:00:00357334970
2026-07-01T00:00:00553355663
2026-08-01T00:00:00505754590
2026-09-01T00:00:00501250343

Additions of a product from category Toothpastes

Absolute data on adding products from category Toothpastes with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Toothpastes
Number of additions Toothpastes with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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