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GoPlant

Plant-based meat
to receive information about changes in the popularity of this brand.

GoPlant ranks 5th of 10 brands in the Plant-based meat category with a 0.76% share over the last four weeks.

The category leader is Dobra Kaloria with a 65.65% share.

Its monthly share for September 2026 was 0.75%, compared with 0.00% the month before.

Its highest monthly share in the period shown, 2.94%, came in February 2026.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii Plant-based meat
MarkaUdział procentowy
Dobra Kaloria65.65%
Garden Gourmet17.18%
Well Well14.12%
Beyond Meat2.29%
GoPlant0.76%
Bobowina0.00%
Gut Bio0.00%
Naturli0.00%
Next Level Meat0.00%
The Vegetarian Butcher0.00%

Brand GoPlant percentage share in the category Plant-based meat in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
0.76%GoPlant
ALL BRANDS
Historical market share of brands in the Plant-based meat category (monthly)
MonthBeyond MeatBobowinaDobra KaloriaGarden GourmetGoPlantGut BioNaturliNext Level MeatThe Vegetarian ButcherWell Well
October 20241.10%0.00%70.33%25.27%1.10%0.00%0.00%0.00%1.10%1.10%
November 20242.22%0.00%71.11%23.33%0.00%0.00%0.00%0.00%0.00%3.33%
December 20241.09%0.00%86.96%8.70%0.00%0.00%0.00%0.00%0.00%3.26%
January 20251.56%0.00%86.98%10.94%0.00%0.00%0.00%0.00%0.00%0.52%
February 20253.33%0.00%78.33%15.00%0.00%0.00%0.00%0.00%0.00%3.33%
March 20253.17%0.00%68.25%26.98%0.00%0.00%0.00%0.00%0.00%1.59%
April 20251.85%0.00%83.33%12.96%0.00%0.00%0.00%0.00%0.00%1.85%
May 20250.29%0.00%95.67%3.61%0.00%0.00%0.00%0.00%0.29%0.14%
June 20250.00%0.00%97.10%2.40%0.00%0.00%0.13%0.00%0.00%0.38%
July 20250.28%0.00%97.33%1.83%0.56%0.00%0.00%0.00%0.00%0.00%
August 20251.75%0.00%77.19%15.79%0.00%0.00%0.00%0.00%1.75%3.51%
September 20250.00%0.00%72.73%22.73%0.00%0.00%0.00%0.00%0.00%4.55%
October 20250.00%0.00%85.53%11.84%0.00%0.00%0.00%0.00%0.00%2.63%
November 20252.78%0.00%38.19%57.64%0.00%0.00%0.00%0.00%0.00%1.39%
December 20250.00%0.00%38.57%4.29%0.00%0.00%0.00%0.00%0.00%57.14%
January 20261.82%0.00%80.91%9.09%0.00%0.00%0.00%0.00%0.00%8.18%
February 20262.94%0.00%58.82%11.76%2.94%0.00%0.00%0.00%0.00%23.53%
March 20260.00%0.00%49.23%38.46%1.54%0.00%0.00%0.00%0.00%10.77%
April 20260.79%0.00%69.05%19.05%0.00%0.00%0.00%0.00%0.00%11.11%
May 20260.03%0.00%99.41%0.31%0.00%0.00%0.03%0.00%0.00%0.23%
June 20260.04%0.00%97.38%1.32%0.00%0.00%0.00%0.00%0.04%1.21%
July 20260.07%0.00%97.95%0.94%0.00%0.00%0.00%0.00%0.00%1.04%
August 20260.19%0.00%19.40%3.38%0.00%0.00%0.00%0.00%0.00%77.03%
September 20262.26%0.00%65.66%17.36%0.75%0.00%0.00%0.00%0.00%13.96%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Plant-based meat category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
GoPlant
Others
Dobra Kaloria
Garden Gourmet
Well Well
Beyond Meat
Bobowina
Gut Bio
Naturli
Next Level Meat
The Vegetarian Butcher

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand GoPlant from the Plant-based meat category to shopping lists.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
52.5 h
Plant-based meat
Type Supplementary | 36–72 h
Products planned a short time ahead, usually purchased within 2–3 days of being added to the list. This is routine stock replenishment as part of the next regular shopping trip.
Comparison with the other subcategories in “Meat, fish and products”
High-protein kabanos sausages
Frankfurters
Cold cuts, sausages
Kabanos sausages
Poultry
12.4 h
15.9 h
17 h
18.1 h
18.3 h
Median of the Meat, fish and products category: 22.9 h
Plant-based cold cuts
Tofu
Fish and fish products
High-protein frankfurters
Plant-based meat
27.6 h
28.7 h
29 h
46.6 h
52.5 h
Brand Loyalty Index (BLI) marki w kategorii Plant-based meat (miesięcznie)
MiesiącBLI (%)
2024-10-01T00:00:0029.35%
2024-11-01T00:00:0029.51%
2024-12-01T00:00:0032.39%
2025-01-01T00:00:0043.44%
2025-02-01T00:00:0025.53%
2025-03-01T00:00:0022.83%
2025-04-01T00:00:0022.50%
2025-05-01T00:00:0078.04%
2025-06-01T00:00:0083.19%
2025-07-01T00:00:0074.95%
2025-08-01T00:00:0025.00%
2025-09-01T00:00:0019.82%
2025-10-01T00:00:0028.46%
2025-11-01T00:00:0046.60%
2025-12-01T00:00:0026.92%
2026-01-01T00:00:0032.64%
2026-02-01T00:00:0014.66%
2026-03-01T00:00:0021.89%
2026-04-01T00:00:0041.31%
2026-05-01T00:00:0095.02%
2026-06-01T00:00:0094.25%
2026-07-01T00:00:0092.65%
2026-08-01T00:00:0068.56%
2026-09-01T00:00:0039.20%
9.80%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Plant-based meat added to the Listonic shopping list are entered with the brand.
Show data up to:
Range:
Bezwzględna liczba dodań produktów z kategorii Plant-based meat (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-10-01T00:00:0091310
2024-11-01T00:00:0090305
2024-12-01T00:00:0092284
2025-01-01T00:00:00192442
2025-02-01T00:00:0060235
2025-03-01T00:00:0063276
2025-04-01T00:00:0054240
2025-05-01T00:00:00693888
2025-06-01T00:00:00792952
2025-07-01T00:00:00712950
2025-08-01T00:00:0057228
2025-09-01T00:00:0044222
2025-10-01T00:00:0076267
2025-11-01T00:00:00144309
2025-12-01T00:00:0070260
2026-01-01T00:00:00110337
2026-02-01T00:00:0034232
2026-03-01T00:00:0065297
2026-04-01T00:00:00126305
2026-05-01T00:00:0035313716
2026-06-01T00:00:0044594731
2026-07-01T00:00:0059416412
2026-08-01T00:00:0010361511
2026-09-01T00:00:00265676

Additions of a product from category Plant-based meat

Absolute data on adding products from category Plant-based meat with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Plant-based meat
Number of additions Plant-based meat with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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