Cold cuts, sausages
The “Cold cuts, sausages” subcategory includes 16 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Cold cuts, sausages – shopping list additions
1 531 118in Sep '25–Aug '26
↑ 318.7% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
1/6
of 6 subcategoriesOrganic additions
91%
Ads 3.1% | Leaflets 5.9%1. “Cold cuts, sausages” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Cold cuts, sausages | Frankfurters | Kabanos sausages | Plant-based cold cuts | High-protein kabanos sausages | High-protein frankfurters |
|---|---|---|---|---|---|---|
| Sep '25 | 17386 | 48402 | 19643 | 403 | 40 | 51 |
| Oct '25 | 23341 | 54856 | 20925 | 431 | 49 | 42 |
| Nov '25 | 35190 | 53153 | 23967 | 408 | 25 | 38 |
| Dec '25 | 50688 | 59396 | 34291 | 572 | 16 | 34 |
| Jan '26 | 29972 | 65462 | 26582 | 590 | 1320 | 105 |
| Feb '26 | 13190 | 64348 | 25568 | 393 | 15 | 83 |
| Mar '26 | 14999 | 62056 | 26069 | 482 | 37 | 28 |
| Apr '26 | 9797 | 53141 | 22646 | 459 | 30 | 44 |
| May '26 | 7847 | 48347 | 21042 | 417 | 33 | 49 |
| Jun '26 | 436231 | 89043 | 37179 | 721 | 31 | 89 |
| Jul '26 | 628440 | 138696 | 59499 | 1202 | 67 | 136 |
| Aug '26 | 264037 | 144706 | 60177 | 1229 | 38 | 152 |
Cold cuts, sausages – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Cold cuts, sausages – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 46 |
| Feb | 24 |
| Mar | 27 |
| Apr | 21 |
| May | 16 |
| Jun | 287 |
| Jul | 409 |
| Aug | 177 |
| Sep | 19 |
| Oct | 25 |
| Nov | 42 |
| Dec | 107 |
Cold cuts, sausages grew year over year, but its standing against the other subcategories is not reported: the subcategory recorded 1,531,118 additions over the 12 months ending August 2026. Its year-over-year growth was 318.7%, but the supplied data does not provide a comparison of its pace with the other subcategories.
2. How do Poles plan to buy in the “Cold cuts, sausages” subcategory?
SourcesCold cuts, sausages – source mix
| Sources | Value |
|---|---|
| From leaflets | 89559 |
| From ads | 47733 |
| Organic | 1393826 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Cold cuts, sausages | 5.85 | 3.12 | 91.03 |
| Frankfurters | 6.98 | 1.74 | 91.28 |
| Kabanos sausages | 12.07 | 1.49 | 86.44 |
| Plant-based cold cuts | 1.9 | 0.12 | 97.98 |
| High-protein kabanos sausages | 3.23 | 76.54 | 20.23 |
| High-protein frankfurters | 17.51 | 0.82 | 81.67 |
Cold cuts, sausages – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 141 | 323 | 16922 |
| Oct '25 | 182 | 261 | 22898 |
| Nov '25 | 282 | 325 | 34583 |
| Dec '25 | 393 | 1202 | 49093 |
| Jan '26 | 344 | 678 | 28950 |
| Feb '26 | 343 | 275 | 12572 |
| Mar '26 | 394 | 331 | 14274 |
| Apr '26 | 292 | 194 | 9311 |
| May '26 | 237 | 155 | 7455 |
| Jun '26 | 29098 | 25966 | 381167 |
| Jul '26 | 40647 | 14515 | 573278 |
| Aug '26 | 17206 | 3508 | 243323 |
Brands from the “Cold cuts, sausages” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Kraina Wędlin | 84891 | 4 | 5858 |
| Morliny | 14781 | 6029 | 8807 |
| Pikok | 22261 | 5 | 5835 |
| Krakus | 15656 | 4871 | 5459 |
| Tarczyński | 1587 | 22112 | 1069 |
| Olewnik | 6136 | 10361 | 857 |
| Sokołów | 9371 | 4343 | 1550 |
| Duda | 8015 | 205 | 3859 |
| Goodvalley Dolina Dobra | 2655 | 285 | 2492 |
| Madej Wróbel | 3099 | 0 | 159 |
Organic additions dominate, while advertising is underused relative to most other subcategories: in the 12 months ending August 2026, organic additions accounted for 91.03%, ads for 3.12%, and leaflets for 5.85% of the subcategory’s additions. The organic share was higher than in three of the five other subcategories and lower than in two, with the nearest higher share in the subcategory Frankfurters and the nearest lower share in the subcategory Kabanos sausages. The ad share was lower than in four of the five other subcategories and higher than in one.
