Honey
The “Honey” subcategory includes 5 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Honey – shopping list additions
2 712in Oct '25–Sep '26
↑ 0% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
4/4
of 4 subcategoriesOrganic additions
18.4%
Ads 0% | Leaflets 81.6%1. “Honey” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Honey | Jams, preserves, and fruit spreads | Tomato pastes and concentrates | Canned vegetables |
|---|---|---|---|---|
| Oct '25 | 0 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 | 0 |
| Apr '26 | 0 | 0 | 0 | 0 |
| May '26 | 0 | 0 | 0 | 0 |
| Jun '26 | 86 | 295 | 274 | 267 |
| Jul '26 | 500 | 1615 | 1208 | 1473 |
| Aug '26 | 677 | 1435 | 1594 | 876 |
| Sep '26 | 1449 | 2072 | 1600 | 1455 |
Honey – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Honey – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 0 |
| Feb | 0 |
| Mar | 0 |
| Apr | 0 |
| May | 0 |
| Jun | 38 |
| Jul | 221 |
| Aug | 300 |
| Sep | 641 |
| Oct | 0 |
| Nov | 0 |
| Dec | 0 |
Honey: 2 712 additions in the period, 0% YoY. Ranked 4 of 4 subcategories in the category.
2. How do Poles plan to buy in the “Honey” subcategory?
SourcesHoney – source mix
| Sources | Value |
|---|---|
| From leaflets | 2213 |
| From ads | 0 |
| Organic | 499 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Honey | 81.6 | 0 | 18.4 |
| Jams, preserves, and fruit spreads | 78.99 | 0.42 | 20.59 |
| Tomato pastes and concentrates | 72.33 | 0 | 27.67 |
| Canned vegetables | 78.8 | 0 | 21.2 |
Honey – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 0 |
| Jan '26 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 0 |
| Mar '26 | 0 | 0 | 0 |
| Apr '26 | 0 | 0 | 0 |
| May '26 | 0 | 0 | 0 |
| Jun '26 | 86 | 0 | 0 |
| Jul '26 | 476 | 0 | 24 |
| Aug '26 | 529 | 0 | 148 |
| Sep '26 | 1122 | 0 | 327 |
Brands from the “Honey” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Złota Pasieka | 142 | 0 | 7 |
| Sądecki Bartnik | 68 | 0 | 4 |
| Krupiec | 0 | 0 | 0 |
| Maribel | 0 | 0 | 0 |
| Pasieka Sienkiewicz | 0 | 0 | 0 |
Source mix: organic 18.4%, from ads 0%, from leaflets 81.6%.
