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Jams, preserves, and fruit spreads

The “Jams, preserves, and fruit spreads” subcategory includes 4 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.

Jams, preserves, and fruit spreads – shopping list additions
5 417in Oct '25–Sep '26
↑ 0% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)
Rank in category
1/4
of 4 subcategories
Organic additions
20.6%
Ads 0.4% | Leaflets 79%

2. How do Poles plan to buy in the “Jams, preserves, and fruit spreads” subcategory?

Sources
Breakdown of additions to shopping lists by source: organic, from ads, from retail leaflets
Jams, preserves, and fruit spreads – source mix
Jams, preserves, and fruit spreads – source mix
SourcesValue
From leaflets4279
From ads23
Organic1115
Source mix comparison – all subcategories
Source mix comparison – all subcategories
CategoryFrom leafletsFrom adsOrganic
Jams, preserves, and fruit spreads78.990.4220.59
Tomato pastes and concentrates72.33027.67
Canned vegetables78.8021.2
Honey81.6018.4
Jams, preserves, and fruit spreads – source evolution over time
Jams, preserves, and fruit spreads – source evolution over time
MonthFrom leafletsFrom adsOrganic
Oct '25000
Nov '25000
Dec '25000
Jan '26000
Feb '26000
Mar '26000
Apr '26000
May '26000
Jun '2628609
Jul '2614550160
Aug '269800455
Sep '26155823491
Brands from the “Jams, preserves, and fruit spreads” subcategory – additions by source over the last year (top 10)
Brands from the “Jams, preserves, and fruit spreads” subcategory – additions by source over the last year (top 10)
BrandFrom leafletsFrom adsOrganic
Łowicz1562092
Owocowa Rapsodia749075
Herbapol235029
Nostalgia000
Source mix: organic 20.6%, from ads 0.4%, from leaflets 79%.