Instant meals
The “Instant meals” subcategory includes 5 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Instant meals – shopping list additions
71 207in Oct '25–Sep '26
↑ 33.5% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
3/6
of 6 subcategoriesOrganic additions
69.9%
Ads 0.2% | Leaflets 29.9%1. “Instant meals” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Instant meals | Dumplings, pancakes, croquettes | Soups | Ready meals in jars and cans | High-protein ready meals | Meals with grains, rice, and pasta |
|---|---|---|---|---|---|---|
| Oct '25 | 3615 | 14389 | 11354 | 2371 | 64 | 79 |
| Nov '25 | 4230 | 16879 | 13532 | 2533 | 55 | 32 |
| Dec '25 | 6729 | 30214 | 35629 | 2340 | 51 | 80 |
| Jan '26 | 5239 | 16265 | 13100 | 3029 | 142 | 190 |
| Feb '26 | 4730 | 18408 | 10413 | 2615 | 163 | 100 |
| Mar '26 | 5086 | 14860 | 21995 | 2746 | 57 | 145 |
| Apr '26 | 4566 | 14386 | 17044 | 2391 | 215 | 88 |
| May '26 | 3890 | 12523 | 6901 | 2189 | 268 | 79 |
| Jun '26 | 5812 | 22146 | 10617 | 3674 | 196 | 92 |
| Jul '26 | 9846 | 34010 | 17167 | 5166 | 220 | 148 |
| Aug '26 | 8725 | 34724 | 17517 | 4831 | 223 | 86 |
| Sep '26 | 8739 | 40876 | 21747 | 6027 | 328 | 167 |
Instant meals – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Instant meals – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 89 |
| Feb | 75 |
| Mar | 78 |
| Apr | 80 |
| May | 190 |
| Jun | 84 |
| Jul | 123 |
| Aug | 117 |
| Sep | 112 |
| Oct | 68 |
| Nov | 74 |
| Dec | 109 |
Instant meals grew more slowly than four of the six comparable subcategories: over the 12 months, Instant meals recorded 71,207 additions, up 33.5% year over year. The seasonal index peaked in May at 190 and bottomed out in October at 68.
2. How do Poles plan to buy in the “Instant meals” subcategory?
SourcesInstant meals – source mix
| Sources | Value |
|---|---|
| From leaflets | 21295 |
| From ads | 143 |
| Organic | 49769 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Instant meals | 29.91 | 0.2 | 69.89 |
| Dumplings, pancakes, croquettes | 11.11 | 2.28 | 86.61 |
| Soups | 6.07 | 0.55 | 93.38 |
| Ready meals in jars and cans | 19.32 | 0.41 | 80.27 |
| High-protein ready meals | 48.84 | 0.15 | 51.01 |
| Meals with grains, rice, and pasta | 46.19 | 0 | 53.81 |
Instant meals – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 570 | 7 | 3038 |
| Nov '25 | 1440 | 12 | 2778 |
| Dec '25 | 2107 | 11 | 4611 |
| Jan '26 | 1980 | 7 | 3252 |
| Feb '26 | 2027 | 5 | 2698 |
| Mar '26 | 2273 | 10 | 2803 |
| Apr '26 | 1714 | 4 | 2848 |
| May '26 | 1639 | 1 | 2250 |
| Jun '26 | 1632 | 6 | 4174 |
| Jul '26 | 2518 | 31 | 7297 |
| Aug '26 | 1568 | 25 | 7132 |
| Sep '26 | 1827 | 24 | 6888 |
Brands from the “Instant meals” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Winiary | 4230 | 61 | 4289 |
| Knorr | 4703 | 65 | 2592 |
| Vifon | 3590 | 1 | 2768 |
| Amino | 2362 | 0 | 1266 |
| Oyakata | 617 | 3 | 329 |
Consumer-led activity dominates, while advertising is an unused channel for Instant meals: over the 12 months, organic additions accounted for 69.9%, leaflet-driven additions for 29.9%, and advertising generated 143 additions. The organic share divides the comparable subcategories into two equal groups.
