Soups

Soups combines scale with a sharp July acceleration: it ranks second among the seven categories by year-over-year volume, with +14.3% year over year and 17,610 additions in July 2026. Its month-on-month rise from 10,617 in June to July broadly matches the increases in Ready meals in jars and cans, Instant meals, and Dumplings, pancakes, croquettes; Meal sets was the exception, declining over the same interval. Seasonality is pronounced, with an index of 253 in July versus 50 in March, making July the category’s strongest seasonal point in the supplied series.

Soups is the group’s most organic-led large category: organic additions account for 94.6% of its annual volume, while leaflets contribute 5.1% and ads just 0.3%. Its organic share is above Ready meals in jars and cans at 86.6% and Dumplings, pancakes, croquettes at 90.2%, while the remaining categories are lower, including Instant meals at 69.2%. In July alone, the mix was 17,009 organic additions, 585 leaflet-driven additions, and 16 ad-driven additions, leaving advertising with a very small role.