Horseradish
The “Horseradish” subcategory includes 8 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Horseradish – shopping list additions
89 264in Sep '25–Aug '26
↑ 30.5% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
4/4
of 4 subcategoriesOrganic additions
96.8%
Ads 0.2% | Leaflets 3.1%1. “Horseradish” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Horseradish | Mayonnaise | Ketchup | Mustard |
|---|---|---|---|---|
| Sep '24 | 2831 | 33049 | 17642 | 18299 |
| Oct '24 | 3585 | 39166 | 20435 | 19102 |
| Nov '24 | 4286 | 40697 | 23873 | 20817 |
| Dec '24 | 9918 | 63360 | 27092 | 31101 |
| Jan '25 | 3814 | 34420 | 25635 | 21421 |
| Feb '25 | 3270 | 32906 | 24069 | 19223 |
| Mar '25 | 4366 | 37748 | 22453 | 21408 |
| Apr '25 | 23814 | 53332 | 23296 | 31141 |
| May '25 | 2511 | 28168 | 22666 | 20964 |
| Jun '25 | 2471 | 30321 | 21057 | 20551 |
| Jul '25 | 4109 | 45648 | 22904 | 20140 |
| Aug '25 | 3419 | 32309 | 21290 | 20033 |
| Sep '25 | 2835 | 34690 | 23203 | 16935 |
| Oct '25 | 3584 | 39300 | 23973 | 19216 |
| Nov '25 | 4000 | 39542 | 22768 | 19489 |
| Dec '25 | 9593 | 67942 | 25667 | 33038 |
| Jan '26 | 3800 | 35773 | 25619 | 21576 |
| Feb '26 | 3336 | 35222 | 25403 | 18987 |
| Mar '26 | 18448 | 59874 | 77480 | 25146 |
| Apr '26 | 15998 | 42465 | 36022 | 28433 |
| May '26 | 2160 | 26141 | 30958 | 19366 |
| Jun '26 | 4469 | 51582 | 55036 | 35899 |
| Jul '26 | 11251 | 79469 | 82448 | 52050 |
| Aug '26 | 9790 | 81055 | 81385 | 51356 |
Horseradish – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Horseradish – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 58 |
| Feb | 50 |
| Mar | 174 |
| Apr | 303 |
| May | 36 |
| Jun | 53 |
| Jul | 117 |
| Aug | 101 |
| Sep | 43 |
| Oct | 55 |
| Nov | 63 |
| Dec | 149 |
Horseradish is growing, but at the slowest pace in the group: its year-over-year increase was 30.1%, ahead of Mayonnaise at 25.4% and Mustard at 28.7%, but well below Ketchup at 86.3%. The direction matches all three peers, while the August volume remained smaller at 9,519 additions, compared with 49,926 for Mustard and 78,706 for Mayonnaise. Seasonality is concentrated in April (index 304) and March (174), with a secondary August peak (149); Mayonnaise, Mustard and Ketchup also recorded higher August volumes than Horseradish.
2. How do Poles plan to buy in the “Horseradish” subcategory?
SourcesHorseradish – source mix
| Sources | Value |
|---|---|
| From leaflets | 4832 |
| From ads | 243 |
| Organic | 152583 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Horseradish | 3.06 | 0.15 | 96.79 |
| Mayonnaise | 4.13 | 3.83 | 92.04 |
| Ketchup | 2.81 | 6.96 | 90.23 |
| Mustard | 1.76 | 2.81 | 95.43 |
Horseradish – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '24 | 1 | 11 | 2819 |
| Oct '24 | 0 | 6 | 3579 |
| Nov '24 | 6 | 12 | 4268 |
| Dec '24 | 44 | 14 | 9860 |
| Jan '25 | 5 | 23 | 3786 |
| Feb '25 | 4 | 14 | 3252 |
| Mar '25 | 30 | 15 | 4321 |
| Apr '25 | 98 | 23 | 23693 |
| May '25 | 3 | 6 | 2502 |
| Jun '25 | 1 | 19 | 2451 |
| Jul '25 | 5 | 4 | 4100 |
| Aug '25 | 0 | 6 | 3413 |
| Sep '25 | 0 | 9 | 2826 |
| Oct '25 | 10 | 8 | 3566 |
| Nov '25 | 12 | 9 | 3979 |
| Dec '25 | 39 | 17 | 9537 |
| Jan '26 | 89 | 7 | 3704 |
| Feb '26 | 71 | 6 | 3259 |
| Mar '26 | 3543 | 13 | 14892 |
| Apr '26 | 677 | 8 | 15313 |
| May '26 | 45 | 3 | 2112 |
| Jun '26 | 63 | 8 | 4398 |
| Jul '26 | 50 | 2 | 11199 |
| Aug '26 | 36 | 0 | 9754 |
Brands from the “Horseradish” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Krakus | 1864 | 0 | 1248 |
| Madero | 950 | 0 | 113 |
| Polonaise | 102 | 0 | 667 |
| Motyl | 49 | 0 | 220 |
| W.Dymecki | 0 | 0 | 172 |
| Mosso | 5 | 0 | 66 |
| Rolnik | 12 | 0 | 16 |
| Prymat | 6 | 0 | 4 |
Horseradish is the most organic-led category in the group: 96.78% of additions were organic, compared with 95.43% for Mustard, 92.03% for Mayonnaise and 90.22% for Ketchup. Ads contributed just 0.15%, the lowest share among the categories, while leaflets accounted for 3.07%, below Mayonnaise at 4.14% but above Mustard at 1.76%. The reported August source data also shows zero ad additions and 31 leaflet additions for Horseradish.
