Mustard
The “Mustard” subcategory includes 13 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Mustard – shopping list additions
341 491in Sep '25–Aug '26
↑ 29.3% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
3/4
of 4 subcategoriesOrganic additions
95.4%
Ads 2.8% | Leaflets 1.8%1. “Mustard” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Mustard | Mayonnaise | Ketchup | Horseradish |
|---|---|---|---|---|
| Sep '24 | 18299 | 33049 | 17642 | 2831 |
| Oct '24 | 19102 | 39166 | 20435 | 3585 |
| Nov '24 | 20817 | 40697 | 23873 | 4286 |
| Dec '24 | 31101 | 63360 | 27092 | 9918 |
| Jan '25 | 21421 | 34420 | 25635 | 3814 |
| Feb '25 | 19223 | 32906 | 24069 | 3270 |
| Mar '25 | 21408 | 37748 | 22453 | 4366 |
| Apr '25 | 31141 | 53332 | 23296 | 23814 |
| May '25 | 20964 | 28168 | 22666 | 2511 |
| Jun '25 | 20551 | 30321 | 21057 | 2471 |
| Jul '25 | 20140 | 45648 | 22904 | 4109 |
| Aug '25 | 20033 | 32309 | 21290 | 3419 |
| Sep '25 | 16935 | 34690 | 23203 | 2835 |
| Oct '25 | 19216 | 39300 | 23973 | 3584 |
| Nov '25 | 19489 | 39542 | 22768 | 4000 |
| Dec '25 | 33038 | 67942 | 25667 | 9593 |
| Jan '26 | 21576 | 35773 | 25619 | 3800 |
| Feb '26 | 18987 | 35222 | 25403 | 3336 |
| Mar '26 | 25146 | 59874 | 77480 | 18448 |
| Apr '26 | 28433 | 42465 | 36022 | 15998 |
| May '26 | 19366 | 26141 | 30958 | 2160 |
| Jun '26 | 35899 | 51582 | 55036 | 4469 |
| Jul '26 | 52050 | 79469 | 82448 | 11251 |
| Aug '26 | 51356 | 81055 | 81385 | 9790 |
Mustard – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Mustard – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 85 |
| Feb | 76 |
| Mar | 92 |
| Apr | 118 |
| May | 80 |
| Jun | 112 |
| Jul | 143 |
| Aug | 141 |
| Sep | 70 |
| Oct | 76 |
| Nov | 80 |
| Dec | 127 |
Mustard is growing below Ketchup but ahead of Mayonnaise: August volume reached 50,899 additions, while growth was 28.7% year over year—below Ketchup at 86.3%, but above Mayonnaise at 25.4% and close to Horseradish at 30.1%. The category matches the group’s positive direction, with seasonality peaking at 143 in March and reaching its lowest point at 70 in May.
2. How do Poles plan to buy in the “Mustard” subcategory?
SourcesMustard – source mix
| Sources | Value |
|---|---|
| From leaflets | 10664 |
| From ads | 16993 |
| Organic | 578034 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Mustard | 1.76 | 2.81 | 95.43 |
| Mayonnaise | 4.13 | 3.83 | 92.04 |
| Ketchup | 2.81 | 6.96 | 90.23 |
| Horseradish | 3.06 | 0.15 | 96.79 |
Mustard – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '24 | 0 | 0 | 18299 |
| Oct '24 | 212 | 0 | 18890 |
| Nov '24 | 166 | 0 | 20651 |
| Dec '24 | 165 | 0 | 30936 |
| Jan '25 | 215 | 0 | 21206 |
| Feb '25 | 201 | 0 | 19022 |
| Mar '25 | 96 | 800 | 20512 |
| Apr '25 | 362 | 1035 | 29744 |
| May '25 | 270 | 1067 | 19627 |
| Jun '25 | 255 | 822 | 19474 |
| Jul '25 | 214 | 804 | 19122 |
| Aug '25 | 205 | 743 | 19085 |
| Sep '25 | 216 | 884 | 15835 |
| Oct '25 | 307 | 994 | 17915 |
| Nov '25 | 369 | 868 | 18252 |
| Dec '25 | 693 | 680 | 31665 |
| Jan '26 | 782 | 1151 | 19643 |
| Feb '26 | 511 | 992 | 17484 |
| Mar '26 | 794 | 1087 | 23265 |
| Apr '26 | 802 | 820 | 26811 |
| May '26 | 533 | 826 | 18007 |
| Jun '26 | 1058 | 1175 | 33666 |
| Jul '26 | 1491 | 1094 | 49465 |
| Aug '26 | 747 | 1151 | 49458 |
Brands from the “Mustard” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Kamis | 3830 | 3 | 2385 |
| Roleski | 1027 | 2 | 1732 |
| Prymat | 1090 | 0 | 536 |
| Madero | 947 | 0 | 380 |
| Develey | 417 | 80 | 467 |
| Musztarda Kielecka | 47 | 0 | 460 |
| Pegaz | 34 | 0 | 199 |
| Maille | 120 | 0 | 68 |
| Kania | 87 | 0 | 63 |
| Mosso | 32 | 0 | 41 |
Mustard is among the most organic-led categories: 95.43% of additions are organic, compared with 90.22% for Ketchup and 92.03% for Mayonnaise, but below Horseradish at 96.78%. Ads account for 2.81% and leaflets for 1.76%, leaving Mustard with a smaller paid-source share than Ketchup and Mayonnaise but a larger one than Horseradish.
