Mayonnaise
The “Mayonnaise” subcategory includes 11 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Mayonnaise – shopping list additions
593 055in Sep '25–Aug '26
↑ 25.9% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
1/4
of 4 subcategoriesOrganic additions
92%
Ads 3.8% | Leaflets 4.1%1. “Mayonnaise” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Mayonnaise | Ketchup | Mustard | Horseradish |
|---|---|---|---|---|
| Sep '24 | 33049 | 17642 | 18299 | 2831 |
| Oct '24 | 39166 | 20435 | 19102 | 3585 |
| Nov '24 | 40697 | 23873 | 20817 | 4286 |
| Dec '24 | 63360 | 27092 | 31101 | 9918 |
| Jan '25 | 34420 | 25635 | 21421 | 3814 |
| Feb '25 | 32906 | 24069 | 19223 | 3270 |
| Mar '25 | 37748 | 22453 | 21408 | 4366 |
| Apr '25 | 53332 | 23296 | 31141 | 23814 |
| May '25 | 28168 | 22666 | 20964 | 2511 |
| Jun '25 | 30321 | 21057 | 20551 | 2471 |
| Jul '25 | 45648 | 22904 | 20140 | 4109 |
| Aug '25 | 32309 | 21290 | 20033 | 3419 |
| Sep '25 | 34690 | 23203 | 16935 | 2835 |
| Oct '25 | 39300 | 23973 | 19216 | 3584 |
| Nov '25 | 39542 | 22768 | 19489 | 4000 |
| Dec '25 | 67942 | 25667 | 33038 | 9593 |
| Jan '26 | 35773 | 25619 | 21576 | 3800 |
| Feb '26 | 35222 | 25403 | 18987 | 3336 |
| Mar '26 | 59874 | 77480 | 25146 | 18448 |
| Apr '26 | 42465 | 36022 | 28433 | 15998 |
| May '26 | 26141 | 30958 | 19366 | 2160 |
| Jun '26 | 51582 | 55036 | 35899 | 4469 |
| Jul '26 | 79469 | 82448 | 52050 | 11251 |
| Aug '26 | 81055 | 81385 | 51356 | 9790 |
Mayonnaise – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Mayonnaise – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 79 |
| Feb | 77 |
| Mar | 110 |
| Apr | 108 |
| May | 61 |
| Jun | 92 |
| Jul | 141 |
| Aug | 128 |
| Sep | 76 |
| Oct | 88 |
| Nov | 90 |
| Dec | 148 |
Mayonnaise holds the top category rank while trailing peers on growth: Its additions rose 25.4% year on year, versus 86.3% for Ketchup, 28.7% for Mustard and 30.1% for Horseradish, so its direction matches the group but its pace is the weakest. Seasonality peaks in August at 148, compared with a low of 61 in January, showing a pronounced late-summer concentration.
2. How do Poles plan to buy in the “Mayonnaise” subcategory?
SourcesMayonnaise – source mix
| Sources | Value |
|---|---|
| From leaflets | 43993 |
| From ads | 40716 |
| Organic | 979470 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Mayonnaise | 4.13 | 3.83 | 92.04 |
| Ketchup | 2.81 | 6.96 | 90.23 |
| Mustard | 1.76 | 2.81 | 95.43 |
| Horseradish | 3.06 | 0.15 | 96.79 |
Mayonnaise – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '24 | 0 | 0 | 33049 |
| Oct '24 | 979 | 0 | 38187 |
| Nov '24 | 1662 | 0 | 39035 |
| Dec '24 | 2024 | 0 | 61336 |
| Jan '25 | 801 | 0 | 33619 |
| Feb '25 | 587 | 0 | 32319 |
| Mar '25 | 1347 | 308 | 36093 |
| Apr '25 | 2135 | 422 | 50775 |
| May '25 | 322 | 423 | 27423 |
| Jun '25 | 296 | 3386 | 26639 |
| Jul '25 | 306 | 16066 | 29276 |
| Aug '25 | 403 | 1266 | 30640 |
| Sep '25 | 591 | 3602 | 30497 |
| Oct '25 | 1079 | 399 | 37822 |
| Nov '25 | 3663 | 343 | 35536 |
| Dec '25 | 5356 | 3403 | 59183 |
| Jan '26 | 1581 | 489 | 33703 |
| Feb '26 | 2603 | 427 | 32192 |
| Mar '26 | 8907 | 6769 | 44198 |
| Apr '26 | 2320 | 1522 | 38623 |
| May '26 | 844 | 399 | 24898 |
| Jun '26 | 1853 | 496 | 49233 |
| Jul '26 | 2337 | 471 | 76661 |
| Aug '26 | 1997 | 525 | 78533 |
Brands from the “Mayonnaise” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Winiary | 21781 | 28985 | 19262 |
| Majonez Kielecki | 3473 | 2932 | 25316 |
| Hellmann's | 1709 | 312 | 2777 |
| Mosso | 397 | 4 | 1887 |
| Ocetix Majonez Pomorski | 286 | 0 | 1171 |
| Roleski | 498 | 0 | 376 |
| Pegaz | 13 | 0 | 411 |
| Wielkopolski Majonez | 226 | 0 | 196 |
| Białuty | 66 | 0 | 121 |
| Beskidzki | 138 | 0 | 31 |
Mayonnaise is strongly organic, but less so than the smaller condiment categories: Organic additions represent 92.03%, while ads account for 3.83% and leaflets for 4.14%. The organic share is above Ketchup at 90.22%, but below Mustard at 95.43% and Horseradish at 96.78%, leaving Mayonnaise in an intermediate position within the group.
