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The brand Winiary belongs to the Mayonnaise category.

Winiary holds a 50.40% market share in the Mayonnaise category.

FMCG brand market share data from Polish consumer shopping lists, updated weekly by Listonic.

Winiary

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BRAND CHARTS
Udział procentowy marek w kategorii Mayonnaise
MarkaUdział procentowy
Winiary50.40%
Majonez Kielecki40.22%
Hellmann's3.80%
Ocetix Majonez Pomorski2.28%
Mosso1.27%
Wielkopolski Majonez0.92%
Pegaz 0.47%
Roleski0.40%
Białuty0.20%
Pudliszki0.05%
Beskidzki0.00%

Brand Winiary percentage share in the category Mayonnaise in the last month

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The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
50.40%Winiary
ALL BRANDS
Historyczny udział procentowy marek w kategorii Mayonnaise (miesięcznie)
MiesiącWiniaryHellmann'sRoleskiBiałutyWielkopolski MajonezPegaz Majonez KieleckiPudliszkiOcetix Majonez PomorskiMossoBeskidzki
2024-08-01T00:00:0033.88%8.56%0.72%0.22%0.58%0.58%51.65%0.22%2.30%1.29%0.00%
2024-09-01T00:00:0035.40%8.25%0.73%0.53%0.86%0.60%50.70%0.07%1.46%1.40%0.00%
2024-10-01T00:00:0049.50%6.28%2.28%0.12%1.12%0.56%37.23%0.16%1.76%1.00%0.00%
2024-11-01T00:00:0049.66%11.21%1.02%0.20%0.85%0.55%33.05%0.00%1.75%1.66%0.03%
2024-12-01T00:00:0028.49%9.80%0.96%0.69%0.41%0.52%36.72%0.00%1.70%20.45%0.26%
2025-01-01T00:00:0045.85%5.59%2.67%0.10%0.97%0.87%40.36%0.00%2.04%1.51%0.05%
2025-02-01T00:00:0047.17%8.16%0.54%0.15%0.34%0.79%39.46%0.00%2.11%1.23%0.05%
2025-03-01T00:00:0056.29%6.20%0.99%0.11%0.18%0.84%33.19%0.00%1.69%0.48%0.04%
2025-04-01T00:00:0045.47%4.42%1.02%0.68%0.20%0.77%41.05%0.00%2.05%1.84%2.48%
2025-05-01T00:00:0046.47%4.57%0.88%0.07%0.15%1.18%42.78%0.00%2.36%1.40%0.15%
2025-06-01T00:00:0082.29%3.11%0.21%0.02%0.07%0.26%12.99%0.02%0.56%0.47%0.00%
2025-07-01T00:00:0095.60%0.38%0.02%0.02%0.01%0.07%3.64%0.00%0.18%0.09%0.01%
2025-08-01T00:00:0066.57%3.55%0.29%0.04%0.08%0.29%26.75%0.04%1.79%0.54%0.04%
2025-09-01T00:00:0083.17%2.35%0.28%0.06%0.06%0.30%12.61%0.00%0.66%0.42%0.10%
2025-10-01T00:00:0053.15%5.94%0.36%0.40%0.24%0.83%35.06%0.00%2.30%1.66%0.08%
2025-11-01T00:00:0064.22%4.28%0.59%0.07%0.21%0.39%27.69%0.02%1.05%1.07%0.41%
2025-12-01T00:00:0056.30%4.26%0.38%0.18%0.92%0.39%32.59%0.00%3.05%1.85%0.07%
2026-01-01T00:00:0047.75%10.30%0.42%0.19%0.15%0.38%38.14%0.00%1.31%1.27%0.08%
2026-02-01T00:00:0059.31%5.01%0.45%0.11%0.17%0.28%31.88%0.00%1.35%1.44%0.00%
2026-03-01T00:00:0062.50%2.65%1.11%0.10%0.56%0.10%31.27%0.01%0.55%1.16%0.00%
2026-04-01T00:00:0062.47%3.73%0.39%0.14%0.26%0.39%30.13%0.00%1.16%1.25%0.07%
2026-05-01T00:00:0052.90%7.62%0.57%0.10%0.47%0.52%35.47%0.05%1.41%0.89%0.00%
2026-06-01T00:00:0053.07%4.14%0.31%0.17%0.57%0.26%38.30%0.11%1.63%1.43%0.00%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Mayonnaise category has changed over the months
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Range:
Winiary
Others
Majonez Kielecki
Hellmann's
Ocetix Majonez Pomorski
Mosso
Wielkopolski Majonez
Pegaz
Roleski
Białuty
Pudliszki
Beskidzki

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Winiary from the Mayonnaise category to shopping lists.
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Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
6.2 h
Budynie i kaszki
Type Supplementary | 4–9 h
Products in this subcategory are planned shortly before shopping to precisely determine the needed supply. They are added to the list earlier but purchased at the next shopping opportunity, usually the same day.
Przekąski słone
Słodycze
Napoje gazowane
Lody
Jogurty
Sery
Budynie i kaszki
1.4 h
1.8 h
2.1 h
3.5 h
4.8 h
5.4 h
6.2 h
Median of all categories: 7.3 h
Pieczywo
Mrożonki
Kawy i herbaty
Konserwy
Karma dla zwierząt
Płyny do prania
8.6 h
10.2 h
14.8 h
21 h
29 h
38 h

Real Purchase Rate

(RPR)
Shows what percentage of products added to shopping lists were actually purchased.Annual data
75.2%
Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.
Brand Loyalty Index (BLI) marki w kategorii Mayonnaise (miesięcznie)
MiesiącBLI (%)
2024-08-01T00:00:004.54%
2024-09-01T00:00:004.55%
2024-10-01T00:00:006.39%
2024-11-01T00:00:008.42%
2024-12-01T00:00:009.18%
2025-01-01T00:00:005.98%
2025-02-01T00:00:006.18%
2025-03-01T00:00:007.22%
2025-04-01T00:00:008.24%
2025-05-01T00:00:004.82%
2025-06-01T00:00:0014.12%
2025-07-01T00:00:0037.36%
2025-08-01T00:00:007.42%
2025-09-01T00:00:0014.47%
2025-10-01T00:00:006.43%
2025-11-01T00:00:0011.10%
2025-12-01T00:00:0012.02%
2026-01-01T00:00:007.27%
2026-02-01T00:00:0010.09%
2026-03-01T00:00:0026.36%
2026-04-01T00:00:0010.15%
2026-05-01T00:00:007.33%
2026-06-01T00:00:006.79%
2.30%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Mayonnaise added to the Listonic shopping list are entered with the brand.
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Bezwzględna liczba dodań produktów z kategorii Mayonnaise (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-08-01T00:00:00139030593
2024-09-01T00:00:00150333049
2024-10-01T00:00:00250139166
2024-11-01T00:00:00342540697
2024-12-01T00:00:00581963360
2025-01-01T00:00:00205934420
2025-02-01T00:00:00203532906
2025-03-01T00:00:00272737748
2025-04-01T00:00:00439253332
2025-05-01T00:00:00135828168
2025-06-01T00:00:00428130321
2025-07-01T00:00:001705645648
2025-08-01T00:00:00239632309
2025-09-01T00:00:00502134690
2025-10-01T00:00:00252739300
2025-11-01T00:00:00438839542
2025-12-01T00:00:00816467942
2026-01-01T00:00:00260135773
2026-02-01T00:00:00355435222
2026-03-01T00:00:001578559874
2026-04-01T00:00:00431142465
2026-05-01T00:00:00191726141
2026-06-01T00:00:00350151582

Additions of a product from category Mayonnaise

Absolute data on adding products from category Mayonnaise with a brand compared to all additions from the category.
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Number of additions Mayonnaise
Number of additions Mayonnaise with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.
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