Brand PerformancePOWERED BY
Main logo&Moja gazetka logo
Brand Performance logo

The brand Pegaz belongs to the Mayonnaise category.

Pegaz holds a 0.46% market share in the Mayonnaise category.

FMCG brand market share data from Polish consumer shopping lists, updated weekly by Listonic.

Pegaz

Mayonnaise
productLogo
to receive information about changes in the popularity of this brand.
BRAND CHARTS
Udział procentowy marek w kategorii Mayonnaise
MarkaUdział procentowy
Winiary50.28%
Majonez Kielecki37.80%
Hellmann's5.11%
Roleski3.65%
Ocetix Majonez Pomorski1.36%
Mosso0.92%
Pegaz 0.46%
Wielkopolski Majonez0.26%
Białuty0.16%
Pudliszki0.00%
Beskidzki0.00%

Brand Pegaz percentage share in the category Mayonnaise in the last month

Show data up to:
The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
0.46%Pegaz
ALL BRANDS
Historyczny udział procentowy marek w kategorii Mayonnaise (miesięcznie)
MiesiącWiniaryHellmann'sRoleskiBiałutyWielkopolski MajonezPegaz Majonez KieleckiPudliszkiOcetix Majonez PomorskiMossoBeskidzki
2024-09-01T00:00:0035.40%8.25%0.73%0.53%0.86%0.60%50.70%0.07%1.46%1.40%0.00%
2024-10-01T00:00:0049.50%6.28%2.28%0.12%1.12%0.56%37.23%0.16%1.76%1.00%0.00%
2024-11-01T00:00:0049.66%11.21%1.02%0.20%0.85%0.55%33.05%0.00%1.75%1.66%0.03%
2024-12-01T00:00:0028.49%9.80%0.96%0.69%0.41%0.52%36.72%0.00%1.70%20.45%0.26%
2025-01-01T00:00:0045.85%5.59%2.67%0.10%0.97%0.87%40.36%0.00%2.04%1.51%0.05%
2025-02-01T00:00:0047.17%8.16%0.54%0.15%0.34%0.79%39.46%0.00%2.11%1.23%0.05%
2025-03-01T00:00:0056.29%6.20%0.99%0.11%0.18%0.84%33.19%0.00%1.69%0.48%0.04%
2025-04-01T00:00:0045.47%4.42%1.02%0.68%0.20%0.77%41.05%0.00%2.05%1.84%2.48%
2025-05-01T00:00:0046.47%4.57%0.88%0.07%0.15%1.18%42.78%0.00%2.36%1.40%0.15%
2025-06-01T00:00:0082.29%3.11%0.21%0.02%0.07%0.26%12.99%0.02%0.56%0.47%0.00%
2025-07-01T00:00:0095.60%0.38%0.02%0.02%0.01%0.07%3.64%0.00%0.18%0.09%0.01%
2025-08-01T00:00:0066.57%3.55%0.29%0.04%0.08%0.29%26.75%0.04%1.79%0.54%0.04%
2025-09-01T00:00:0083.17%2.35%0.28%0.06%0.06%0.30%12.61%0.00%0.66%0.42%0.10%
2025-10-01T00:00:0053.15%5.94%0.36%0.40%0.24%0.83%35.06%0.00%2.30%1.66%0.08%
2025-11-01T00:00:0064.22%4.28%0.59%0.07%0.21%0.39%27.69%0.02%1.05%1.07%0.41%
2025-12-01T00:00:0056.30%4.26%0.38%0.18%0.92%0.39%32.59%0.00%3.05%1.85%0.07%
2026-01-01T00:00:0047.75%10.30%0.42%0.19%0.15%0.38%38.14%0.00%1.31%1.27%0.08%
2026-02-01T00:00:0059.31%5.01%0.45%0.11%0.17%0.28%31.88%0.00%1.35%1.44%0.00%
2026-03-01T00:00:0062.50%2.65%1.11%0.10%0.56%0.10%31.27%0.01%0.55%1.16%0.00%
2026-04-01T00:00:0062.47%3.73%0.39%0.14%0.26%0.39%30.13%0.00%1.16%1.25%0.07%
2026-05-01T00:00:0052.90%7.62%0.57%0.10%0.47%0.52%35.47%0.05%1.41%0.89%0.00%
2026-06-01T00:00:0053.07%4.14%0.31%0.17%0.57%0.26%38.30%0.11%1.63%1.43%0.00%
2026-07-01T00:00:0052.79%3.35%0.52%0.13%0.65%0.52%38.65%0.04%2.08%1.28%0.00%
2026-08-01T00:00:0050.23%4.83%3.48%0.14%0.23%0.53%38.07%0.00%1.43%1.06%0.00%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Mayonnaise category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Pegaz
Others
Winiary
Majonez Kielecki
Hellmann's
Roleski
Ocetix Majonez Pomorski
Mosso
Wielkopolski Majonez
Białuty
Pudliszki
Beskidzki

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Pegaz from the Mayonnaise category to shopping lists.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
32.9 h
Mayonnaise
Type Impulse | Up to 36 h
Products purchased quickly after being added to the list, usually at the next shopping opportunity. The decision is made without much planning – the need arises and is acted on almost immediately.
Comparison with the other subcategories in “Sauces, dips”
Hot sauces
Powdered sauces
Ketchup
Mustard
28.5 h
28.8 h
31 h
31 h
Median of the Sauces, dips category: 31.7 h
Salad dressings
Mayonnaise
Cold sauces, dips
Horseradish
32.3 h
32.9 h
37.4 h
37.6 h

Real Purchase Rate

(RPR)
Shows what percentage of products added to shopping lists were actually purchased.Annual data
75.2%
Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.
Brand Loyalty Index (BLI) marki w kategorii Mayonnaise (miesięcznie)
MiesiącBLI (%)
2024-09-01T00:00:004.55%
2024-10-01T00:00:006.39%
2024-11-01T00:00:008.42%
2024-12-01T00:00:009.18%
2025-01-01T00:00:005.98%
2025-02-01T00:00:006.18%
2025-03-01T00:00:007.22%
2025-04-01T00:00:008.24%
2025-05-01T00:00:004.82%
2025-06-01T00:00:0014.12%
2025-07-01T00:00:0037.36%
2025-08-01T00:00:007.42%
2025-09-01T00:00:0014.47%
2025-10-01T00:00:006.43%
2025-11-01T00:00:0011.10%
2025-12-01T00:00:0012.02%
2026-01-01T00:00:007.27%
2026-02-01T00:00:0010.09%
2026-03-01T00:00:0026.36%
2026-04-01T00:00:0010.15%
2026-05-01T00:00:007.33%
2026-06-01T00:00:006.79%
2026-07-01T00:00:006.79%
2026-08-01T00:00:006.99%
2.50%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Mayonnaise added to the Listonic shopping list are entered with the brand.
Show data up to:
Range:
Bezwzględna liczba dodań produktów z kategorii Mayonnaise (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-09-01T00:00:00150333049
2024-10-01T00:00:00250139166
2024-11-01T00:00:00342540697
2024-12-01T00:00:00581963360
2025-01-01T00:00:00205934420
2025-02-01T00:00:00203532906
2025-03-01T00:00:00272737748
2025-04-01T00:00:00439253332
2025-05-01T00:00:00135828168
2025-06-01T00:00:00428130321
2025-07-01T00:00:001705645648
2025-08-01T00:00:00239632309
2025-09-01T00:00:00502134690
2025-10-01T00:00:00252739300
2025-11-01T00:00:00438839542
2025-12-01T00:00:00816467942
2026-01-01T00:00:00260135773
2026-02-01T00:00:00355435222
2026-03-01T00:00:001578559874
2026-04-01T00:00:00431142465
2026-05-01T00:00:00191726141
2026-06-01T00:00:00350151582
2026-07-01T00:00:00539579469
2026-08-01T00:00:00566881055

Additions of a product from category Mayonnaise

Absolute data on adding products from category Mayonnaise with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Mayonnaise
Number of additions Mayonnaise with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
Is your brand missing from the comparison?
rectangles
Want to increase your sales?Contact us
rectangles
Privacy policy
© 2006-2026 Listonic. Listonic dev, Listonic ads and Brand Performance are part of Listonic.
Facebook iconLinkedIn icon