Chips, crisps, popcorn, nachos
The “Chips, crisps, popcorn, nachos” subcategory includes 20 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Chips, crisps, popcorn, nachos – shopping list additions
964 857in Oct '25–Sep '26
↓ -8% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
1/3
of 3 subcategoriesOrganic additions
81.3%
Ads 8.2% | Leaflets 10.5%1. “Chips, crisps, popcorn, nachos” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Chips, crisps, popcorn, nachos | Sticks, crackers | Nuts |
|---|---|---|---|
| Oct '25 | 115705 | 13208 | 6246 |
| Nov '25 | 91517 | 13142 | 6427 |
| Dec '25 | 160785 | 24083 | 9642 |
| Jan '26 | 46193 | 14341 | 7336 |
| Feb '26 | 43874 | 13189 | 6367 |
| Mar '26 | 39498 | 13427 | 6962 |
| Apr '26 | 47453 | 14437 | 6840 |
| May '26 | 39237 | 12089 | 4986 |
| Jun '26 | 74179 | 22508 | 12327 |
| Jul '26 | 104836 | 31291 | 16393 |
| Aug '26 | 104443 | 30868 | 14838 |
| Sep '26 | 97137 | 31688 | 14738 |
Chips, crisps, popcorn, nachos – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Chips, crisps, popcorn, nachos – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 76 |
| Feb | 73 |
| Mar | 71 |
| Apr | 75 |
| May | 71 |
| Jun | 91 |
| Jul | 109 |
| Aug | 110 |
| Sep | 107 |
| Oct | 120 |
| Nov | 107 |
| Dec | 190 |
The subcategory is shrinking and has the slowest growth among comparable subcategories: it recorded 964,857 additions over 12 months, with a change of -8.0% year-over-year. The seasonal peak comes in December (index 190), while the trough is in March (71).
2. How do Poles plan to buy in the “Chips, crisps, popcorn, nachos” subcategory?
SourcesChips, crisps, popcorn, nachos – source mix
| Sources | Value |
|---|---|
| From leaflets | 101298 |
| From ads | 78850 |
| Organic | 784709 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Chips, crisps, popcorn, nachos | 10.5 | 8.17 | 81.33 |
| Sticks, crackers | 7.31 | 0.04 | 92.65 |
| Nuts | 10.04 | 3.83 | 86.13 |
Chips, crisps, popcorn, nachos – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 5204 | 32806 | 77695 |
| Nov '25 | 9315 | 9710 | 72492 |
| Dec '25 | 15794 | 27488 | 117503 |
| Jan '26 | 6668 | 26 | 39499 |
| Feb '26 | 6180 | 1102 | 36592 |
| Mar '26 | 5818 | 313 | 33367 |
| Apr '26 | 7855 | 473 | 39125 |
| May '26 | 6125 | 1763 | 31349 |
| Jun '26 | 9205 | 1560 | 63414 |
| Jul '26 | 9989 | 178 | 94669 |
| Aug '26 | 8633 | 1432 | 94378 |
| Sep '26 | 10512 | 1999 | 84626 |
Brands from the “Chips, crisps, popcorn, nachos” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Lay's | 18088 | 21167 | 24100 |
| Pringles | 4842 | 7 | 14090 |
| Maczugi | 966 | 13532 | 2117 |
| Cheetos | 4032 | 0 | 9743 |
| Crunchips | 7548 | 1022 | 4125 |
| Top chips | 6629 | 0 | 2418 |
| Przysnacki | 5310 | 0 | 2099 |
| Monster Munch | 2139 | 421 | 3769 |
| Wiejskie ziemniaczki | 1824 | 0 | 1066 |
| Star | 1598 | 0 | 496 |
The subcategory now relies on paid advertising despite organic dominance: over 12 months, organic additions accounted for 81.3%, leaflet-driven additions for 10.5%, and ads for 8.2% of the source mix. The ad share was the highest among comparable subcategories.
