Sticks, crackers
The “Sticks, crackers” subcategory includes 8 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Sticks, crackers – shopping list additions
234 271in Oct '25–Sep '26
↑ 41.1% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
2/3
of 3 subcategoriesOrganic additions
92.7%
Ads 0% | Leaflets 7.3%1. “Sticks, crackers” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Sticks, crackers | Chips, crisps, popcorn, nachos | Nuts |
|---|---|---|---|
| Oct '25 | 13208 | 115705 | 6246 |
| Nov '25 | 13142 | 91517 | 6427 |
| Dec '25 | 24083 | 160785 | 9642 |
| Jan '26 | 14341 | 46193 | 7336 |
| Feb '26 | 13189 | 43874 | 6367 |
| Mar '26 | 13427 | 39498 | 6962 |
| Apr '26 | 14437 | 47453 | 6840 |
| May '26 | 12089 | 39237 | 4986 |
| Jun '26 | 22508 | 74179 | 12327 |
| Jul '26 | 31291 | 104836 | 16393 |
| Aug '26 | 30868 | 104443 | 14838 |
| Sep '26 | 31688 | 97137 | 14738 |
Sticks, crackers – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Sticks, crackers – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 82 |
| Feb | 76 |
| Mar | 77 |
| Apr | 84 |
| May | 75 |
| Jun | 103 |
| Jul | 131 |
| Aug | 130 |
| Sep | 129 |
| Oct | 80 |
| Nov | 85 |
| Dec | 149 |
Sticks, crackers are growing faster than Chips, crisps, extruded snacks, nachos but slower than Nuts: over the 12 months from October 2025 to September 2026, they recorded 234,271 additions. Growth reached 41.1% year over year. The seasonal index peaks in December at 149 and bottoms out in May at 75.
2. How do Poles plan to buy in the “Sticks, crackers” subcategory?
SourcesSticks, crackers – source mix
| Sources | Value |
|---|---|
| From leaflets | 17116 |
| From ads | 89 |
| Organic | 217066 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Sticks, crackers | 7.31 | 0.04 | 92.65 |
| Chips, crisps, popcorn, nachos | 10.5 | 8.17 | 81.33 |
| Nuts | 10.04 | 3.83 | 86.13 |
Sticks, crackers – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 357 | 10 | 12841 |
| Nov '25 | 1078 | 4 | 12060 |
| Dec '25 | 1780 | 4 | 22299 |
| Jan '26 | 1341 | 6 | 12994 |
| Feb '26 | 1535 | 4 | 11650 |
| Mar '26 | 1286 | 1 | 12140 |
| Apr '26 | 1417 | 0 | 13020 |
| May '26 | 1553 | 4 | 10532 |
| Jun '26 | 1510 | 1 | 20997 |
| Jul '26 | 1835 | 11 | 29445 |
| Aug '26 | 1533 | 12 | 29323 |
| Sep '26 | 1891 | 32 | 29765 |
Brands from the “Sticks, crackers” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Lajkonik | 7259 | 29 | 7295 |
| Beskidzkie | 4089 | 24 | 2677 |
| 7 Days Bake Rolls | 745 | 0 | 2515 |
| Lay's Oven Baked | 863 | 0 | 1928 |
| Top | 288 | 0 | 200 |
| Sunbites | 55 | 0 | 113 |
| Felix | 48 | 0 | 84 |
| Crusti Croc | 0 | 0 | 0 |
Consumer-led additions dominate, while advertising is an unused channel: over the 12 months, organic additions accounted for 92.7%, while leaflet-driven additions accounted for 7.3%; 89 ad-driven additions were recorded over the 12 months. The organic share is the highest among the comparable subcategories.
