Lajkonik
Sticks, crackers
Lajkonik leads the Sticks, crackers category with a 48.02% share over the last four weeks (8 brands compared).
Its monthly share for September 2026 was 51.70%, compared with 49.55% the month before.
Its highest monthly share in the period shown, 59.70%, came in December 2025.
Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.
Sources of additions to shopping lists
Shows the monthly share of sources from which users added products of the brand Lajkonik from the Sticks, crackers category to shopping lists.The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase121.8 h
Sticks, crackers
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.Nuts
Chips, crisps, popcorn, nachos
84.8 h
87.6 h
Median of the Savory snacks category: 87.6 h
Sticks, crackers
121.8 h
| Miesiąc | BLI (%) |
|---|---|
| 2024-10-01T00:00:00 | 8.80% |
| 2024-11-01T00:00:00 | 17.83% |
| 2024-12-01T00:00:00 | 24.54% |
| 2025-01-01T00:00:00 | 8.57% |
| 2025-02-01T00:00:00 | 9.13% |
| 2025-03-01T00:00:00 | 7.91% |
| 2025-04-01T00:00:00 | 8.52% |
| 2025-05-01T00:00:00 | 7.74% |
| 2025-06-01T00:00:00 | 9.80% |
| 2025-07-01T00:00:00 | 8.66% |
| 2025-08-01T00:00:00 | 8.32% |
| 2025-09-01T00:00:00 | 8.70% |
| 2025-10-01T00:00:00 | 8.49% |
| 2025-11-01T00:00:00 | 8.90% |
| 2025-12-01T00:00:00 | 8.65% |
| 2026-01-01T00:00:00 | 15.88% |
| 2026-02-01T00:00:00 | 16.20% |
| 2026-03-01T00:00:00 | 16.12% |
| 2026-04-01T00:00:00 | 13.98% |
| 2026-05-01T00:00:00 | 15.53% |
| 2026-06-01T00:00:00 | 12.63% |
| 2026-07-01T00:00:00 | 12.16% |
| 2026-08-01T00:00:00 | 10.17% |
| 2026-09-01T00:00:00 | 11.29% |
2.50%
The indicator shows the difference between the last and first month within a selected range
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Sticks, crackers with the brandAll additions Sticks, crackers
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-10-01T00:00:00 | 1174 | 13342 |
| 2024-11-01T00:00:00 | 2709 | 15194 |
| 2024-12-01T00:00:00 | 6263 | 25518 |
| 2025-01-01T00:00:00 | 1129 | 13169 |
| 2025-02-01T00:00:00 | 1115 | 12214 |
| 2025-03-01T00:00:00 | 957 | 12094 |
| 2025-04-01T00:00:00 | 1160 | 13609 |
| 2025-05-01T00:00:00 | 1005 | 12985 |
| 2025-06-01T00:00:00 | 1172 | 11957 |
| 2025-07-01T00:00:00 | 1061 | 12258 |
| 2025-08-01T00:00:00 | 1029 | 12370 |
| 2025-09-01T00:00:00 | 982 | 11293 |
| 2025-10-01T00:00:00 | 1122 | 13208 |
| 2025-11-01T00:00:00 | 1169 | 13142 |
| 2025-12-01T00:00:00 | 2082 | 24083 |
| 2026-01-01T00:00:00 | 2278 | 14341 |
| 2026-02-01T00:00:00 | 2137 | 13189 |
| 2026-03-01T00:00:00 | 2165 | 13427 |
| 2026-04-01T00:00:00 | 2018 | 14437 |
| 2026-05-01T00:00:00 | 1878 | 12089 |
| 2026-06-01T00:00:00 | 2842 | 22508 |
| 2026-07-01T00:00:00 | 3805 | 31291 |
| 2026-08-01T00:00:00 | 3138 | 30868 |
| 2026-09-01T00:00:00 | 3578 | 31688 |
Additions of a product from category Sticks, crackers
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Sticks, crackers
Number of additions Sticks, crackers with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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