Coffee beans
The “Coffee beans” subcategory includes 23 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Coffee beans – shopping list additions
102 417in Sep '25–Aug '26
↑ 155.7% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
2/8
of 8 subcategoriesOrganic additions
35.2%
Ads 31.2% | Leaflets 33.6%1. “Coffee beans” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Coffee beans | Instant coffee | Ground coffee | Grain coffee | Coffee concentrates | Cappuccino | Coffee drinks and iced coffee | Coffee in capsules |
|---|---|---|---|---|---|---|---|---|
| Sep '25 | 2418 | 3763 | 1422 | 2160 | 0 | 644 | 353 | 365 |
| Oct '25 | 10695 | 5751 | 2122 | 2512 | 0 | 703 | 161 | 399 |
| Nov '25 | 4694 | 14249 | 15997 | 2811 | 0 | 1050 | 317 | 355 |
| Dec '25 | 6222 | 17076 | 6048 | 2914 | 1 | 907 | 243 | 409 |
| Jan '26 | 6325 | 6636 | 5080 | 3037 | 0 | 944 | 330 | 423 |
| Feb '26 | 5789 | 6730 | 5751 | 2858 | 1 | 794 | 338 | 406 |
| Mar '26 | 12836 | 8456 | 13385 | 2640 | 0 | 991 | 452 | 470 |
| Apr '26 | 13045 | 6487 | 7113 | 2429 | 0 | 773 | 439 | 647 |
| May '26 | 4856 | 7076 | 4665 | 2220 | 3 | 626 | 916 | 545 |
| Jun '26 | 7263 | 16205 | 7055 | 3141 | 70 | 852 | 1612 | 930 |
| Jul '26 | 11224 | 14409 | 10104 | 5341 | 2191 | 1409 | 3777 | 1469 |
| Aug '26 | 17050 | 13531 | 10310 | 5076 | 16491 | 1479 | 1801 | 1489 |
Coffee beans – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Coffee beans – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 75 |
| Feb | 70 |
| Mar | 132 |
| Apr | 133 |
| May | 64 |
| Jun | 83 |
| Jul | 118 |
| Aug | 221 |
| Sep | 53 |
| Oct | 112 |
| Nov | 63 |
| Dec | 77 |
Coffee beans increased year over year, while its pace versus other subcategories cannot be established: the subcategory recorded 102,417 additions over 12 months and grew 155.7% year over year. A comparison of its growth pace with the other subcategories is not available.
2. How do Poles plan to buy in the “Coffee beans” subcategory?
SourcesCoffee beans – source mix
| Sources | Value |
|---|---|
| From leaflets | 34413 |
| From ads | 31995 |
| Organic | 36009 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Coffee beans | 33.6 | 31.24 | 35.16 |
| Instant coffee | 25.87 | 24.54 | 49.59 |
| Ground coffee | 40.18 | 31.3 | 28.52 |
| Grain coffee | 12.59 | 0.3 | 87.11 |
| Coffee concentrates | 1.5 | 95.27 | 3.23 |
| Cappuccino | 19.08 | 0 | 80.92 |
| Coffee drinks and iced coffee | 38.14 | 13.76 | 48.1 |
| Coffee in capsules | 6.73 | 0.2 | 93.07 |
Coffee beans – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 96 | 0 | 2322 |
| Oct '25 | 532 | 7896 | 2267 |
| Nov '25 | 2357 | 3 | 2334 |
| Dec '25 | 2743 | 874 | 2605 |
| Jan '26 | 3116 | 945 | 2264 |
| Feb '26 | 3655 | 3 | 2131 |
| Mar '26 | 4483 | 6047 | 2306 |
| Apr '26 | 3357 | 7559 | 2129 |
| May '26 | 2633 | 355 | 1868 |
| Jun '26 | 2738 | 1204 | 3321 |
| Jul '26 | 3848 | 1466 | 5910 |
| Aug '26 | 4855 | 5643 | 6552 |
Brands from the “Coffee beans” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Melitta | 78 | 21478 | 84 |
| Jacobs | 5079 | 3331 | 511 |
| Lavazza | 4506 | 3068 | 615 |
| Dallmayr | 4806 | 0 | 473 |
| MK Cafe | 2958 | 1593 | 245 |
| Tchibo | 2126 | 0 | 228 |
| Woseba | 1901 | 0 | 166 |
| Cafe d'Or | 1884 | 0 | 63 |
| Prima | 818 | 2 | 140 |
| Segafredo | 687 | 50 | 32 |
Organic additions lead, while advertising is underused versus most other subcategories: over the same 12-month window, the source split was 35.16% organic, 33.60% from leaflets, and 31.24% from ads. The organic share was higher than in two of seven other subcategories, including subcategory Ground coffee at 28.52%, and lower than in five, including subcategory Instant coffee at 49.59%. The ad share was lower than in five of the seven other subcategories.
