Coffee in capsules
The “Coffee in capsules” subcategory includes 11 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Coffee in capsules – shopping list additions
7 907in Sep '25–Aug '26
↓ -8.6% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
8/8
of 8 subcategoriesOrganic additions
93.1%
Ads 0.2% | Leaflets 6.7%1. “Coffee in capsules” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Coffee in capsules | Instant coffee | Coffee beans | Ground coffee | Grain coffee | Coffee concentrates | Cappuccino | Coffee drinks and iced coffee |
|---|---|---|---|---|---|---|---|---|
| Sep '25 | 365 | 3763 | 2418 | 1422 | 2160 | 0 | 644 | 353 |
| Oct '25 | 399 | 5751 | 10695 | 2122 | 2512 | 0 | 703 | 161 |
| Nov '25 | 355 | 14249 | 4694 | 15997 | 2811 | 0 | 1050 | 317 |
| Dec '25 | 409 | 17076 | 6222 | 6048 | 2914 | 1 | 907 | 243 |
| Jan '26 | 423 | 6636 | 6325 | 5080 | 3037 | 0 | 944 | 330 |
| Feb '26 | 406 | 6730 | 5789 | 5751 | 2858 | 1 | 794 | 338 |
| Mar '26 | 470 | 8456 | 12836 | 13385 | 2640 | 0 | 991 | 452 |
| Apr '26 | 647 | 6487 | 13045 | 7113 | 2429 | 0 | 773 | 439 |
| May '26 | 545 | 7076 | 4856 | 4665 | 2220 | 3 | 626 | 916 |
| Jun '26 | 930 | 16205 | 7263 | 7055 | 3141 | 70 | 852 | 1612 |
| Jul '26 | 1469 | 14409 | 11224 | 10104 | 5341 | 2191 | 1409 | 3777 |
| Aug '26 | 1489 | 13531 | 17050 | 10310 | 5076 | 16491 | 1479 | 1801 |
Coffee in capsules – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Coffee in capsules – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 60 |
| Feb | 54 |
| Mar | 62 |
| Apr | 76 |
| May | 69 |
| Jun | 98 |
| Jul | 141 |
| Aug | 144 |
| Sep | 328 |
| Oct | 56 |
| Nov | 50 |
| Dec | 63 |
Coffee in capsules declined year over year, while its pace cannot be positioned against the other subcategories: over 12 months, the subcategory recorded 7,907 additions. It declined 8.6% year over year; no precomputed comparison verdict is available. Monthly additions rose from 365 in September 2025 to 1,489 in August 2026.
2. How do Poles plan to buy in the “Coffee in capsules” subcategory?
SourcesCoffee in capsules – source mix
| Sources | Value |
|---|---|
| From leaflets | 532 |
| From ads | 16 |
| Organic | 7359 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Coffee in capsules | 6.73 | 0.2 | 93.07 |
| Instant coffee | 25.87 | 24.54 | 49.59 |
| Coffee beans | 33.6 | 31.24 | 35.16 |
| Ground coffee | 40.18 | 31.3 | 28.52 |
| Grain coffee | 12.59 | 0.3 | 87.11 |
| Coffee concentrates | 1.5 | 95.27 | 3.23 |
| Cappuccino | 19.08 | 0 | 80.92 |
| Coffee drinks and iced coffee | 38.14 | 13.76 | 48.1 |
Coffee in capsules – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 2 | 1 | 362 |
| Oct '25 | 4 | 1 | 394 |
| Nov '25 | 0 | 0 | 355 |
| Dec '25 | 1 | 0 | 408 |
| Jan '26 | 11 | 0 | 412 |
| Feb '26 | 37 | 0 | 369 |
| Mar '26 | 57 | 0 | 413 |
| Apr '26 | 131 | 0 | 516 |
| May '26 | 97 | 0 | 448 |
| Jun '26 | 104 | 0 | 826 |
| Jul '26 | 42 | 4 | 1423 |
| Aug '26 | 46 | 10 | 1433 |
Brands from the “Coffee in capsules” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Nescafé Dolce Gusto | 251 | 0 | 543 |
| Nespresso | 33 | 0 | 374 |
| Lavazza | 95 | 0 | 29 |
| Starbucks | 68 | 0 | 43 |
| Jacobs | 42 | 9 | 42 |
| L'OR | 61 | 0 | 7 |
| illy | 0 | 6 | 6 |
| Dallmayr | 0 | 0 | 5 |
| Davidoff | 0 | 0 | 3 |
| Costa | 0 | 0 | 1 |
Organic additions dominate and advertising is unused: over 12 months, organic additions accounted for 93.1%, leaflets for 6.7%, and ads for 0.2% of additions. The organic share was higher than in all seven other subcategories; the nearest comparison was subcategory Grain coffee at 87.1%. Advertising contributed only 16 additions over 12 months, with a share below that of six of seven other subcategories: it was higher than in subcategory Cappuccino and lower than in subcategory Grain coffee.
