Coffee concentrates
The “Coffee concentrates” subcategory includes 4 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Coffee concentrates – shopping list additions
18 757in Sep '25–Aug '26
↑ 187,470% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
5/8
of 8 subcategoriesOrganic additions
3.2%
Ads 95.3% | Leaflets 1.5%1. “Coffee concentrates” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Coffee concentrates | Instant coffee | Coffee beans | Ground coffee | Grain coffee | Cappuccino | Coffee drinks and iced coffee | Coffee in capsules |
|---|---|---|---|---|---|---|---|---|
| Sep '25 | 0 | 3763 | 2418 | 1422 | 2160 | 644 | 353 | 365 |
| Oct '25 | 0 | 5751 | 10695 | 2122 | 2512 | 703 | 161 | 399 |
| Nov '25 | 0 | 14249 | 4694 | 15997 | 2811 | 1050 | 317 | 355 |
| Dec '25 | 1 | 17076 | 6222 | 6048 | 2914 | 907 | 243 | 409 |
| Jan '26 | 0 | 6636 | 6325 | 5080 | 3037 | 944 | 330 | 423 |
| Feb '26 | 1 | 6730 | 5789 | 5751 | 2858 | 794 | 338 | 406 |
| Mar '26 | 0 | 8456 | 12836 | 13385 | 2640 | 991 | 452 | 470 |
| Apr '26 | 0 | 6487 | 13045 | 7113 | 2429 | 773 | 439 | 647 |
| May '26 | 3 | 7076 | 4856 | 4665 | 2220 | 626 | 916 | 545 |
| Jun '26 | 70 | 16205 | 7263 | 7055 | 3141 | 852 | 1612 | 930 |
| Jul '26 | 2191 | 14409 | 11224 | 10104 | 5341 | 1409 | 3777 | 1469 |
| Aug '26 | 16491 | 13531 | 17050 | 10310 | 5076 | 1479 | 1801 | 1489 |
Coffee concentrates – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Coffee concentrates – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 0 |
| Feb | 0 |
| Mar | 0 |
| Apr | 0 |
| May | 0 |
| Jun | 5 |
| Jul | 140 |
| Aug | 1055 |
| Sep | 0 |
| Oct | 0 |
| Nov | 0 |
| Dec | 0 |
Coffee concentrates grew exceptionally fast, but its pace cannot be ranked against the other subcategories: over 12 months, the subcategory recorded 18,757 additions and 187,470.0% year over year. The comparison pace cannot be assessed because no precomputed comparison verdict is supplied.
2. How do Poles plan to buy in the “Coffee concentrates” subcategory?
SourcesCoffee concentrates – source mix
| Sources | Value |
|---|---|
| From leaflets | 282 |
| From ads | 17870 |
| Organic | 605 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Coffee concentrates | 1.5 | 95.27 | 3.23 |
| Instant coffee | 25.87 | 24.54 | 49.59 |
| Coffee beans | 33.6 | 31.24 | 35.16 |
| Ground coffee | 40.18 | 31.3 | 28.52 |
| Grain coffee | 12.59 | 0.3 | 87.11 |
| Cappuccino | 19.08 | 0 | 80.92 |
| Coffee drinks and iced coffee | 38.14 | 13.76 | 48.1 |
| Coffee in capsules | 6.73 | 0.2 | 93.07 |
Coffee concentrates – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 0 | 0 | 0 |
| Oct '25 | 0 | 0 | 0 |
| Nov '25 | 0 | 0 | 0 |
| Dec '25 | 0 | 0 | 1 |
| Jan '26 | 0 | 0 | 0 |
| Feb '26 | 0 | 0 | 1 |
| Mar '26 | 0 | 0 | 0 |
| Apr '26 | 0 | 0 | 0 |
| May '26 | 0 | 0 | 3 |
| Jun '26 | 46 | 0 | 24 |
| Jul '26 | 185 | 1935 | 71 |
| Aug '26 | 51 | 15935 | 505 |
Brands from the “Coffee concentrates” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Jacobs | 314 | 17870 | 519 |
| Nescafe | 0 | 0 | 1 |
| L'Or | 0 | 0 | 0 |
| Douwe Egberts | 0 | 0 | 0 |
Paid advertising dominates Coffee concentrates, making it more ad-dependent than the other subcategories: over the same 12-month window, ads generated 95.3% of additions, compared with 3.2% from organic activity and 1.5% from leaflets. The organic share is below that of all seven other subcategories, while the ad share is above that of all seven.
