The brand illy belongs to the Coffee in capsules category.
illy holds a 3.41% market share in the Coffee in capsules category.
FMCG brand market share data from Polish consumer shopping lists, updated weekly by Listonic.
illy
Coffee in capsulesSources of additions to shopping lists
Shows the monthly share of sources from which users added products of the brand illy from the Coffee in capsules category to shopping lists.The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase55.7 h
Coffee in capsules
Type Supplementary | 36–72 h
Products planned a short time ahead, usually purchased within 2–3 days of being added to the list. This is routine stock replenishment as part of the next regular shopping trip.Coffee concentrates
Cappuccino
Napoje kawowe i kawy mrożone
Flavored and herbal teas
Classic teas
Kawy rozpuszczalne
7.4 h
28.7 h
40.3 h
41.1 h
44.2 h
48.8 h
Median of the Tea, coffee and cocoa category: 50.3 h
Kawy zbożowe
Kakao w proszku
Kawy mielone
Coffee in capsules
Kawy ziarniste
Kakao rozpuszczalne
51.7 h
52.5 h
52.5 h
55.7 h
57.7 h
77.5 h
Real Purchase Rate
(RPR)75.2%
Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.
| Miesiąc | BLI (%) |
|---|---|
| 2024-09-01T00:00:00 | 100.00% |
| 2024-10-01T00:00:00 | 16.53% |
| 2024-11-01T00:00:00 | 9.37% |
| 2024-12-01T00:00:00 | 13.91% |
| 2025-01-01T00:00:00 | 15.42% |
| 2025-02-01T00:00:00 | 14.03% |
| 2025-03-01T00:00:00 | 11.83% |
| 2025-04-01T00:00:00 | 13.43% |
| 2025-05-01T00:00:00 | 12.07% |
| 2025-06-01T00:00:00 | 11.50% |
| 2025-07-01T00:00:00 | 16.70% |
| 2025-08-01T00:00:00 | 14.60% |
| 2025-09-01T00:00:00 | 15.07% |
| 2025-10-01T00:00:00 | 10.53% |
| 2025-11-01T00:00:00 | 21.41% |
| 2025-12-01T00:00:00 | 40.83% |
| 2026-01-01T00:00:00 | 21.04% |
| 2026-02-01T00:00:00 | 32.76% |
| 2026-03-01T00:00:00 | 18.30% |
| 2026-04-01T00:00:00 | 19.17% |
| 2026-05-01T00:00:00 | 26.97% |
| 2026-06-01T00:00:00 | 15.91% |
| 2026-07-01T00:00:00 | 17.02% |
| 2026-08-01T00:00:00 | 20.21% |
-79.80%
The indicator shows the difference between the last and first month within a selected range
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Coffee in capsules with the brandAll additions Coffee in capsules
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-09-01T00:00:00 | 4276 | 4276 |
| 2024-10-01T00:00:00 | 61 | 369 |
| 2024-11-01T00:00:00 | 31 | 331 |
| 2024-12-01T00:00:00 | 64 | 460 |
| 2025-01-01T00:00:00 | 62 | 402 |
| 2025-02-01T00:00:00 | 47 | 335 |
| 2025-03-01T00:00:00 | 46 | 389 |
| 2025-04-01T00:00:00 | 54 | 402 |
| 2025-05-01T00:00:00 | 49 | 406 |
| 2025-06-01T00:00:00 | 49 | 426 |
| 2025-07-01T00:00:00 | 79 | 473 |
| 2025-08-01T00:00:00 | 72 | 493 |
| 2025-09-01T00:00:00 | 55 | 365 |
| 2025-10-01T00:00:00 | 42 | 399 |
| 2025-11-01T00:00:00 | 76 | 355 |
| 2025-12-01T00:00:00 | 167 | 409 |
| 2026-01-01T00:00:00 | 89 | 423 |
| 2026-02-01T00:00:00 | 133 | 406 |
| 2026-03-01T00:00:00 | 86 | 470 |
| 2026-04-01T00:00:00 | 124 | 647 |
| 2026-05-01T00:00:00 | 147 | 545 |
| 2026-06-01T00:00:00 | 148 | 930 |
| 2026-07-01T00:00:00 | 250 | 1469 |
| 2026-08-01T00:00:00 | 301 | 1489 |
Additions of a product from category Coffee in capsules
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Coffee in capsulesNumber of additions Coffee in capsules with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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