Blocks
The “Blocks” subcategory includes 3 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Blocks – shopping list additions
13 678in Oct '25–Sep '26
↑ 83.7% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
2/2
of 2 subcategoriesOrganic additions
37.8%
Ads 3.1% | Leaflets 59%1. “Blocks” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Blocks | Toys |
|---|---|---|
| Oct '25 | 914 | 3038 |
| Nov '25 | 2642 | 7745 |
| Dec '25 | 1713 | 16946 |
| Jan '26 | 482 | 3585 |
| Feb '26 | 936 | 2853 |
| Mar '26 | 1284 | 17210 |
| Apr '26 | 739 | 6683 |
| May '26 | 1194 | 4895 |
| Jun '26 | 585 | 5836 |
| Jul '26 | 807 | 9506 |
| Aug '26 | 1207 | 9171 |
| Sep '26 | 1175 | 6945 |
Blocks – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Blocks – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 59 |
| Feb | 79 |
| Mar | 102 |
| Apr | 68 |
| May | 127 |
| Jun | 49 |
| Jul | 70 |
| Aug | 89 |
| Sep | 84 |
| Oct | 78 |
| Nov | 239 |
| Dec | 156 |
Blocks recorded the slowest growth among the comparable subcategories: over the past 12 months, it generated 13,678 additions, up 83.7% year over year. Toys grew by 111.6% year over year. The seasonal index peaks in November at 239 and reaches its trough in June at 49.
2. How do Poles plan to buy in the “Blocks” subcategory?
SourcesBlocks – source mix
| Sources | Value |
|---|---|
| From leaflets | 8075 |
| From ads | 428 |
| Organic | 5175 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Blocks | 59.04 | 3.13 | 37.83 |
| Toys | 20.68 | 30.12 | 49.2 |
Blocks – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 566 | 0 | 348 |
| Nov '25 | 2021 | 0 | 621 |
| Dec '25 | 1134 | 0 | 579 |
| Jan '26 | 230 | 0 | 252 |
| Feb '26 | 696 | 0 | 240 |
| Mar '26 | 964 | 0 | 320 |
| Apr '26 | 481 | 0 | 258 |
| May '26 | 566 | 390 | 238 |
| Jun '26 | 242 | 29 | 314 |
| Jul '26 | 209 | 2 | 596 |
| Aug '26 | 454 | 1 | 752 |
| Sep '26 | 512 | 6 | 657 |
Brands from the “Blocks” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Lego | 5280 | 429 | 867 |
| Cobi | 39 | 0 | 8 |
| Playmobil | 11 | 0 | 8 |
Leaflets dominate the source mix for Blocks: over the past 12 months, leaflet-driven additions accounted for 59.0% of all additions, while organic additions made up 37.8%. Ads accounted for 3.1%, below the 30.1% recorded for Toys.
