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The brand Cobi belongs to the Blocks category.

Cobi holds a 0.31% market share in the Blocks category.

FMCG brand market share data from Polish consumer shopping lists, updated weekly by Listonic.

Cobi

Blocks
productLogo
to receive information about changes in the popularity of this brand.
BRAND CHARTS
Udział procentowy marek w kategorii Blocks
MarkaUdział procentowy
Lego99.37%
Cobi0.31%
Playmobil0.31%

Brand Cobi percentage share in the category Blocks in the last month

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The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
0.31%Cobi
ALL BRANDS
Historyczny udział procentowy marek w kategorii Blocks (miesięcznie)
MiesiącLegoCobiPlaymobil
2024-09-01T00:00:00100.00%0.00%0.00%
2024-10-01T00:00:0099.31%0.69%0.00%
2024-11-01T00:00:0094.89%4.04%1.08%
2024-12-01T00:00:0095.54%3.41%1.05%
2025-01-01T00:00:00100.00%0.00%0.00%
2025-02-01T00:00:0099.57%0.00%0.43%
2025-03-01T00:00:00100.00%0.00%0.00%
2025-04-01T00:00:0098.17%1.83%0.00%
2025-05-01T00:00:00100.00%0.00%0.00%
2025-06-01T00:00:00100.00%0.00%0.00%
2025-07-01T00:00:0098.97%1.03%0.00%
2025-08-01T00:00:0096.97%1.52%1.52%
2025-09-01T00:00:0095.31%3.13%1.56%
2025-10-01T00:00:0098.63%1.09%0.27%
2025-11-01T00:00:0098.31%1.35%0.34%
2025-12-01T00:00:0099.71%0.15%0.15%
2026-01-01T00:00:00100.00%0.00%0.00%
2026-02-01T00:00:0099.84%0.00%0.16%
2026-03-01T00:00:0099.32%0.41%0.27%
2026-04-01T00:00:0099.78%0.22%0.00%
2026-05-01T00:00:0098.17%1.74%0.09%
2026-06-01T00:00:0098.95%0.35%0.70%
2026-07-01T00:00:0098.31%0.00%1.69%
2026-08-01T00:00:0099.49%0.26%0.26%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Blocks category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:
Cobi
Others
Lego
Playmobil

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Cobi from the Blocks category to shopping lists.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
154.2 h
Blocks
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.
Comparison with the other subcategories in “Toys and construction set ”
Toys
59.7 h
Median of the Toys and construction set category: 106.9 h
Blocks
154.2 h

Real Purchase Rate

(RPR)
Shows what percentage of products added to shopping lists were actually purchased.Annual data
75.2%
Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.
Brand Loyalty Index (BLI) marki w kategorii Blocks (miesięcznie)
MiesiącBLI (%)
2024-09-01T00:00:0014.50%
2024-10-01T00:00:0031.66%
2024-11-01T00:00:0047.42%
2024-12-01T00:00:0036.67%
2025-01-01T00:00:0032.85%
2025-02-01T00:00:0050.33%
2025-03-01T00:00:0037.69%
2025-04-01T00:00:0036.44%
2025-05-01T00:00:0066.73%
2025-06-01T00:00:0022.22%
2025-07-01T00:00:0022.93%
2025-08-01T00:00:0018.13%
2025-09-01T00:00:0020.92%
2025-10-01T00:00:0040.04%
2025-11-01T00:00:0044.81%
2025-12-01T00:00:0039.58%
2026-01-01T00:00:0036.93%
2026-02-01T00:00:0066.77%
2026-03-01T00:00:0057.32%
2026-04-01T00:00:0060.76%
2026-05-01T00:00:0091.54%
2026-06-01T00:00:0048.72%
2026-07-01T00:00:0029.37%
2026-08-01T00:00:0032.48%
18.00%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Blocks added to the Listonic shopping list are entered with the brand.
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Bezwzględna liczba dodań produktów z kategorii Blocks (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-09-01T00:00:0039269
2024-10-01T00:00:00145458
2024-11-01T00:00:007431567
2024-12-01T00:00:003811039
2025-01-01T00:00:00180548
2025-02-01T00:00:00230457
2025-03-01T00:00:00196520
2025-04-01T00:00:00164450
2025-05-01T00:00:006961043
2025-06-01T00:00:0060270
2025-07-01T00:00:0097423
2025-08-01T00:00:0066364
2025-09-01T00:00:0064306
2025-10-01T00:00:00366914
2025-11-01T00:00:0011842642
2025-12-01T00:00:006781713
2026-01-01T00:00:00178482
2026-02-01T00:00:00625936
2026-03-01T00:00:007361284
2026-04-01T00:00:00449739
2026-05-01T00:00:0010931194
2026-06-01T00:00:00285585
2026-07-01T00:00:00237807
2026-08-01T00:00:003921207

Additions of a product from category Blocks

Absolute data on adding products from category Blocks with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Number of additions Blocks
Number of additions Blocks with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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