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The brand Książęce belongs to the Beers category.

Książęce holds a 2.32% market share in the Beers category.

FMCG brand market share data from Polish consumer shopping lists, updated weekly by Listonic.

Książęce

Beers
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BRAND CHARTS
Udział procentowy marek w kategorii Beers
MarkaUdział procentowy
Kasztelan14.99%
Corona11.40%
Żywiec10.48%
Tyskie8.46%
Łomża 6.78%
Žatecký6.21%
Perła 5.94%
Heineken 5.28%
Lech5.09%
Żubr4.87%
Warka3.89%
Harnaś2.62%
Okocim2.52%
Książęce 2.32%
Carlsberg1.96%
Kozel1.89%
Budweiser 1.25%
Tatra0.89%
Guinness0.80%
Dębowe0.51%
Bosman0.47%
Paulaner0.46%
Trybunał0.36%
Pilsner Urquell0.29%
Królewskie0.09%
Leżajsk0.07%
EB 0.06%
Cornelius0.03%
Wojak0.02%
Brooklyn0.02%
Ciechan0.01%
Brackie0.01%
Prażubr0.00%
BUH0.00%
Fortuna0.00%
Miłosław0.00%

Brand Książęce percentage share in the category Beers in the last month

Show data up to:
The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
2.32%Książęce
ALL BRANDS
Historyczny udział procentowy marek w kategorii Beers (miesięcznie)
MiesiącTyskieKasztelanHarnaśWarkaLechCiechanDęboweOkocimŻubrŻywiecCarlsbergWojakTatraKsiążęce Heineken LeżajskŁomża Pilsner UrquellPerła Budweiser BosmanEB PrażubrKozelKrólewskieBrackiePaulanerCorneliusŽateckýBUHBrooklynTrybunałFortunaMiłosławCoronaGuinness
2024-09-01T00:00:007.39%5.31%4.52%6.20%5.14%0.00%1.12%3.00%5.11%13.22%3.36%0.36%1.32%1.29%6.23%0.13%6.07%0.40%4.42%1.38%1.52%0.13%0.00%2.27%0.00%0.03%1.32%0.16%4.15%0.00%0.03%0.23%2.80%3.43%4.68%3.26%
2024-10-01T00:00:009.66%7.07%5.89%8.10%4.06%0.02%0.53%1.56%5.93%12.16%2.65%0.12%2.42%1.23%7.05%0.06%6.01%0.14%4.02%3.03%1.15%0.04%0.00%2.32%0.12%0.00%1.11%0.14%3.98%0.00%0.18%0.39%3.16%1.64%3.14%0.92%
2024-11-01T00:00:008.44%5.27%4.21%7.31%3.56%0.00%1.20%2.27%5.69%10.57%3.89%0.12%3.12%1.11%6.57%0.19%10.15%0.19%4.72%1.32%0.83%0.09%0.00%2.57%0.16%0.05%1.50%0.23%5.69%0.00%0.02%0.02%2.52%1.92%3.21%1.30%
2024-12-01T00:00:0010.92%5.39%3.13%6.23%5.39%0.02%0.75%2.15%9.44%12.28%2.96%0.17%1.26%2.09%5.24%0.04%8.20%0.31%4.14%2.15%0.97%0.19%0.00%1.86%0.08%0.02%0.89%0.41%4.02%0.00%0.02%0.06%1.86%1.37%4.66%1.30%
2025-01-01T00:00:008.30%7.04%3.69%6.28%3.42%0.00%0.78%4.66%8.04%13.48%2.60%0.11%1.24%1.27%4.42%0.04%10.21%0.42%3.97%3.15%0.84%0.07%0.00%1.24%0.11%0.02%0.89%0.24%4.73%0.00%0.00%0.04%2.80%1.67%3.31%0.91%
2025-02-01T00:00:006.18%35.82%3.55%3.37%2.68%0.02%0.61%1.73%5.29%6.55%2.95%0.05%0.55%0.76%4.78%0.02%8.74%0.24%2.24%2.36%0.73%0.11%0.00%0.87%0.10%0.02%0.53%0.10%1.90%0.00%0.02%0.19%2.27%0.92%2.44%1.32%
2025-03-01T00:00:006.58%19.70%5.34%4.16%6.99%0.02%0.70%2.66%6.75%6.69%1.21%0.13%0.77%0.86%3.25%0.04%7.01%0.20%4.95%1.89%0.92%0.00%0.00%1.23%0.09%0.02%0.55%0.06%3.12%0.00%0.00%0.13%3.37%1.52%8.62%0.50%
2025-04-01T00:00:009.14%18.54%4.76%4.38%4.56%0.03%0.98%2.65%5.13%10.16%1.97%0.06%0.89%0.85%5.06%0.01%7.58%0.25%2.45%3.05%0.85%0.04%0.00%1.50%0.10%0.00%1.37%0.14%4.33%0.00%0.04%0.11%2.01%2.27%3.98%0.78%
2025-05-01T00:00:007.52%14.94%3.11%4.38%3.83%0.03%0.35%2.14%3.06%26.29%1.85%0.03%0.63%1.10%3.58%0.05%8.03%0.09%3.33%1.55%0.64%0.08%0.00%1.50%0.09%0.00%0.89%0.08%3.82%0.00%0.00%0.08%1.25%1.90%2.87%0.92%
2025-06-01T00:00:005.16%2.20%2.55%1.74%2.84%0.01%0.22%1.03%2.99%26.75%1.09%0.04%0.26%0.73%2.73%0.01%4.48%0.15%1.51%1.06%0.47%0.07%0.00%0.85%0.07%0.01%0.28%0.06%3.23%0.00%0.01%0.07%1.36%1.02%34.34%0.60%
2025-07-01T00:00:004.13%2.04%2.19%2.93%3.50%0.00%0.39%1.24%3.08%5.97%0.54%0.03%0.45%0.71%1.69%0.03%3.84%0.09%2.30%1.07%0.45%0.03%0.00%0.73%0.05%0.00%0.25%0.04%3.09%0.00%0.00%0.03%––58.77%0.34%
2025-08-01T00:00:005.36%4.39%2.38%4.09%4.62%0.00%0.76%2.19%5.20%8.74%1.77%0.05%0.86%1.84%4.28%0.14%7.72%0.35%3.43%0.88%1.19%0.03%0.00%1.55%0.09%0.09%0.73%0.15%5.21%0.00%0.00%0.09%––30.79%1.03%
2025-09-01T00:00:006.97%5.74%4.05%6.40%6.54%0.05%1.23%3.44%5.71%11.71%2.99%0.14%1.16%2.06%7.80%0.12%6.45%0.17%4.65%2.68%1.38%0.05%0.00%1.92%0.12%0.02%1.11%0.19%7.61%0.00%0.00%0.78%––5.19%1.56%
2025-10-01T00:00:0010.80%5.64%3.32%6.57%4.11%0.02%0.77%2.97%6.43%9.34%1.75%0.08%2.32%1.38%10.99%0.00%7.04%0.26%5.86%1.89%1.26%0.12%0.00%3.38%0.08%0.02%0.83%0.06%6.35%0.00%0.00%0.98%––4.56%0.83%
2025-11-01T00:00:007.99%5.60%3.08%8.19%5.00%0.00%1.99%1.59%6.02%12.85%2.55%0.03%2.95%1.05%11.00%0.06%6.49%0.27%5.41%1.98%0.68%0.49%0.00%2.64%0.27%0.00%0.62%0.09%5.94%0.00%0.00%0.07%––4.69%0.41%
2025-12-01T00:00:007.40%4.43%2.62%3.62%2.73%0.00%0.73%0.84%5.01%40.79%3.29%0.04%2.17%1.20%4.19%0.07%5.42%0.22%3.64%1.65%0.47%0.07%0.00%0.95%0.23%0.03%0.34%0.04%4.41%0.00%0.00%0.11%––2.79%0.50%
2026-01-01T00:00:008.38%5.48%6.38%9.95%2.79%0.01%1.19%1.03%8.22%14.69%2.41%0.09%1.91%1.37%3.79%0.04%9.73%0.78%5.91%1.33%0.39%0.11%0.00%1.73%0.09%0.01%0.19%0.08%7.05%0.00%0.01%0.18%––2.32%2.35%
2026-02-01T00:00:009.99%6.69%5.52%6.18%5.31%0.02%1.26%2.55%6.56%9.01%3.87%0.05%1.50%1.44%5.70%0.22%11.52%0.37%4.34%1.59%0.46%0.11%0.00%1.50%0.38%0.17%0.85%0.04%5.14%0.00%0.00%0.08%––3.99%3.61%
2026-03-01T00:00:004.90%2.23%2.65%3.69%1.80%0.00%0.54%0.91%3.02%4.97%1.17%0.03%0.65%0.58%2.72%0.03%1.97%0.11%1.84%0.41%0.25%0.00%0.00%0.81%0.15%0.02%0.11%0.02%61.83%0.00%0.00%0.02%––1.43%1.12%
2026-04-01T00:00:005.50%3.55%2.40%4.12%2.24%0.00%0.60%0.70%4.24%6.80%1.47%0.03%0.68%0.62%3.91%0.09%5.15%0.19%4.33%1.26%0.15%0.03%0.00%0.55%0.04%0.04%0.31%0.02%15.74%0.00%0.00%0.64%––33.16%1.42%
2026-05-01T00:00:004.77%4.87%3.22%3.54%2.98%0.01%0.42%1.54%5.88%10.18%3.47%0.10%2.95%1.43%3.70%0.02%3.55%0.06%1.99%1.44%0.36%0.01%0.00%0.78%0.04%0.04%0.25%0.03%4.21%0.00%0.00%0.17%––37.64%0.34%
2026-06-01T00:00:009.48%3.87%2.95%5.88%3.95%0.00%0.33%2.39%4.02%10.04%1.87%0.29%1.08%1.54%5.95%0.11%6.49%0.51%3.13%1.48%0.40%0.04%0.00%1.22%0.22%0.01%0.47%0.06%5.38%0.00%0.00%0.48%––25.69%0.67%
2026-07-01T00:00:007.91%4.77%3.10%6.07%5.03%0.00%0.62%2.07%4.88%11.43%0.89%0.07%0.96%2.33%5.79%0.09%5.37%0.17%2.76%1.29%0.34%0.00%0.00%1.57%0.09%0.03%0.35%0.03%4.64%0.01%0.00%0.94%––25.85%0.53%
2026-08-01T00:00:008.30%14.27%2.68%3.89%5.03%0.00%0.53%2.58%4.87%10.82%2.13%0.02%0.87%2.41%5.12%0.07%7.03%0.29%5.58%1.31%0.43%0.06%0.00%1.88%0.08%0.00%0.46%0.03%6.15%0.00%0.02%0.36%––11.94%0.77%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Beers category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Książęce
Others
Kasztelan
Corona
Żywiec
Tyskie
Łomża
Žatecký
Perła
Heineken
Lech
Żubr
Warka
Harnaś
Okocim
Carlsberg
Kozel
Budweiser
Tatra
Guinness
Dębowe
Bosman
Paulaner
Trybunał
Pilsner Urquell
Królewskie
Leżajsk
EB
Cornelius
Wojak
Brooklyn
Ciechan
Brackie
Prażubr
BUH
Fortuna
Miłosław

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Książęce from the Beers category to shopping lists.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
35.6 h
Beers
Type Impulse | Up to 36 h
Products purchased quickly after being added to the list, usually at the next shopping opportunity. The decision is made without much planning – the need arises and is acted on almost immediately.
Comparison with the other subcategories in “Alcohols”
Non-alcoholic drinks
Flavored beers
Non-alcoholic beers
Beers
24.8 h
33.2 h
35.1 h
35.6 h
Median of the Alcohols category: 35.6 h
Ciders
Ready-to-drink beverages
Brandy
36 h
51.2 h
56.5 h

Real Purchase Rate

(RPR)
Shows what percentage of products added to shopping lists were actually purchased.Annual data
75.2%
Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.
Brand Loyalty Index (BLI) marki w kategorii Beers (miesięcznie)
MiesiącBLI (%)
2024-09-01T00:00:0017.07%
2024-10-01T00:00:0028.94%
2024-11-01T00:00:0026.46%
2024-12-01T00:00:0023.05%
2025-01-01T00:00:0030.99%
2025-02-01T00:00:0036.20%
2025-03-01T00:00:0032.99%
2025-04-01T00:00:0028.91%
2025-05-01T00:00:0037.69%
2025-06-01T00:00:0042.71%
2025-07-01T00:00:0043.29%
2025-08-01T00:00:0023.24%
2025-09-01T00:00:0023.41%
2025-10-01T00:00:0029.70%
2025-11-01T00:00:0042.50%
2025-12-01T00:00:0063.19%
2026-01-01T00:00:0038.40%
2026-02-01T00:00:0044.10%
2026-03-01T00:00:0075.83%
2026-04-01T00:00:0045.90%
2026-05-01T00:00:0039.15%
2026-06-01T00:00:0028.47%
2026-07-01T00:00:0027.60%
2026-08-01T00:00:0023.29%
6.20%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Beers added to the Listonic shopping list are entered with the brand.
Show data up to:
Range:
Bezwzględna liczba dodań produktów z kategorii Beers (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-09-01T00:00:00303317764
2024-10-01T00:00:00512317700
2024-11-01T00:00:00432416340
2024-12-01T00:00:00482820949
2025-01-01T00:00:00450414532
2025-02-01T00:00:00619817122
2025-03-01T00:00:00545316531
2025-04-01T00:00:00721324951
2025-05-01T00:00:00793721057
2025-06-01T00:00:001333831229
2025-07-01T00:00:001481834228
2025-08-01T00:00:00740531857
2025-09-01T00:00:00421818020
2025-10-01T00:00:00508517121
2025-11-01T00:00:00678015953
2025-12-01T00:00:001353221415
2026-01-01T00:00:00795820723
2026-02-01T00:00:00847819224
2026-03-01T00:00:002471632592
2026-04-01T00:00:002077445262
2026-05-01T00:00:001575440237
2026-06-01T00:00:001973269306
2026-07-01T00:00:002692397552
2026-08-01T00:00:002155292525

Additions of a product from category Beers

Absolute data on adding products from category Beers with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Beers
Number of additions Beers with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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