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The brand Lech belongs to the Beers category.

Lech holds a 4.58% market share in the Beers category.

FMCG brand market share data from Polish consumer shopping lists, updated weekly by Listonic.

Lech

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BRAND CHARTS
Udział procentowy marek w kategorii Beers
MarkaUdział procentowy
Corona26.12%
Żywiec10.05%
Tyskie8.83%
Heineken 7.83%
Łomża 6.19%
Warka5.79%
Lech4.58%
Kasztelan4.41%
Żubr4.33%
Žatecký3.38%
Harnaś3.29%
Perła 2.75%
Okocim2.11%
Książęce 2.10%
Kozel1.22%
Tatra1.11%
Budweiser 1.08%
Carlsberg0.95%
Guinness0.79%
Trybunał0.76%
Dębowe0.58%
Paulaner0.58%
Pilsner Urquell0.39%
Bosman0.37%
Królewskie0.22%
Leżajsk0.11%
EB 0.03%
Wojak0.02%
Cornelius0.02%
Brackie0.01%
Ciechan0.00%
Prażubr0.00%
BUH0.00%
Brooklyn0.00%
Fortuna0.00%
Miłosław0.00%

Brand Lech percentage share in the category Beers in the last month

Show data up to:
The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
4.58%Lech
ALL BRANDS
Historyczny udział procentowy marek w kategorii Beers (miesięcznie)
MiesiącTyskieKasztelanHarnaśWarkaLechCiechanDęboweOkocimŻubrŻywiecCarlsbergWojakTatraKsiążęce Heineken LeżajskŁomża Pilsner UrquellPerła Budweiser BosmanEB PrażubrKozelKrólewskieBrackiePaulanerCorneliusŽateckýBUHBrooklynTrybunałFortunaMiłosławCoronaGuinness
2024-08-01T00:00:004.93%3.76%2.01%4.57%4.97%0.04%0.86%2.27%2.84%9.64%1.99%0.14%1.03%1.47%5.15%0.04%6.92%0.30%3.82%0.93%0.70%0.10%0.00%2.35%0.04%0.00%0.86%0.18%2.84%0.00%0.10%0.08%1.57%2.70%28.79%2.01%
2024-09-01T00:00:007.39%5.31%4.52%6.20%5.14%0.00%1.12%3.00%5.11%13.22%3.36%0.36%1.32%1.29%6.23%0.13%6.07%0.40%4.42%1.38%1.52%0.13%0.00%2.27%0.00%0.03%1.32%0.16%4.15%0.00%0.03%0.23%2.80%3.43%4.68%3.26%
2024-10-01T00:00:009.66%7.07%5.89%8.10%4.06%0.02%0.53%1.56%5.93%12.16%2.65%0.12%2.42%1.23%7.05%0.06%6.01%0.14%4.02%3.03%1.15%0.04%0.00%2.32%0.12%0.00%1.11%0.14%3.98%0.00%0.18%0.39%3.16%1.64%3.14%0.92%
2024-11-01T00:00:008.44%5.27%4.21%7.31%3.56%0.00%1.20%2.27%5.69%10.57%3.89%0.12%3.12%1.11%6.57%0.19%10.15%0.19%4.72%1.32%0.83%0.09%0.00%2.57%0.16%0.05%1.50%0.23%5.69%0.00%0.02%0.02%2.52%1.92%3.21%1.30%
2024-12-01T00:00:0010.92%5.39%3.13%6.23%5.39%0.02%0.75%2.15%9.44%12.28%2.96%0.17%1.26%2.09%5.24%0.04%8.20%0.31%4.14%2.15%0.97%0.19%0.00%1.86%0.08%0.02%0.89%0.41%4.02%0.00%0.02%0.06%1.86%1.37%4.66%1.30%
2025-01-01T00:00:008.30%7.04%3.69%6.28%3.42%0.00%0.78%4.66%8.04%13.48%2.60%0.11%1.24%1.27%4.42%0.04%10.21%0.42%3.97%3.15%0.84%0.07%0.00%1.24%0.11%0.02%0.89%0.24%4.73%0.00%0.00%0.04%2.80%1.67%3.31%0.91%
2025-02-01T00:00:006.18%35.82%3.55%3.37%2.68%0.02%0.61%1.73%5.29%6.55%2.95%0.05%0.55%0.76%4.78%0.02%8.74%0.24%2.24%2.36%0.73%0.11%0.00%0.87%0.10%0.02%0.53%0.10%1.90%0.00%0.02%0.19%2.27%0.92%2.44%1.32%
2025-03-01T00:00:006.58%19.70%5.34%4.16%6.99%0.02%0.70%2.66%6.75%6.69%1.21%0.13%0.77%0.86%3.25%0.04%7.01%0.20%4.95%1.89%0.92%0.00%0.00%1.23%0.09%0.02%0.55%0.06%3.12%0.00%0.00%0.13%3.37%1.52%8.62%0.50%
2025-04-01T00:00:009.14%18.54%4.76%4.38%4.56%0.03%0.98%2.65%5.13%10.16%1.97%0.06%0.89%0.85%5.06%0.01%7.58%0.25%2.45%3.05%0.85%0.04%0.00%1.50%0.10%0.00%1.37%0.14%4.33%0.00%0.04%0.11%2.01%2.27%3.98%0.78%
2025-05-01T00:00:007.52%14.94%3.11%4.38%3.83%0.03%0.35%2.14%3.06%26.29%1.85%0.03%0.63%1.10%3.58%0.05%8.03%0.09%3.33%1.55%0.64%0.08%0.00%1.50%0.09%0.00%0.89%0.08%3.82%0.00%0.00%0.08%1.25%1.90%2.87%0.92%
2025-06-01T00:00:005.16%2.20%2.55%1.74%2.84%0.01%0.22%1.03%2.99%26.75%1.09%0.04%0.26%0.73%2.73%0.01%4.48%0.15%1.51%1.06%0.47%0.07%0.00%0.85%0.07%0.01%0.28%0.06%3.23%0.00%0.01%0.07%1.36%1.02%34.34%0.60%
2025-07-01T00:00:004.13%2.04%2.19%2.93%3.50%0.00%0.39%1.24%3.08%5.97%0.54%0.03%0.45%0.71%1.69%0.03%3.84%0.09%2.30%1.07%0.45%0.03%0.00%0.73%0.05%0.00%0.25%0.04%3.09%0.00%0.00%0.03%0.00%0.00%58.77%0.34%
2025-08-01T00:00:005.36%4.39%2.38%4.09%4.62%0.00%0.76%2.19%5.20%8.74%1.77%0.05%0.86%1.84%4.28%0.14%7.72%0.35%3.43%0.88%1.19%0.03%0.00%1.55%0.09%0.09%0.73%0.15%5.21%0.00%0.00%0.09%0.00%0.00%30.79%1.03%
2025-09-01T00:00:006.97%5.74%4.05%6.40%6.54%0.05%1.23%3.44%5.71%11.71%2.99%0.14%1.16%2.06%7.80%0.12%6.45%0.17%4.65%2.68%1.38%0.05%0.00%1.92%0.12%0.02%1.11%0.19%7.61%0.00%0.00%0.78%0.00%0.00%5.19%1.56%
2025-10-01T00:00:0010.80%5.64%3.32%6.57%4.11%0.02%0.77%2.97%6.43%9.34%1.75%0.08%2.32%1.38%10.99%0.00%7.04%0.26%5.86%1.89%1.26%0.12%0.00%3.38%0.08%0.02%0.83%0.06%6.35%0.00%0.00%0.98%0.00%0.00%4.56%0.83%
2025-11-01T00:00:007.99%5.60%3.08%8.19%5.00%0.00%1.99%1.59%6.02%12.85%2.55%0.03%2.95%1.05%11.00%0.06%6.49%0.27%5.41%1.98%0.68%0.49%0.00%2.64%0.27%0.00%0.62%0.09%5.94%0.00%0.00%0.07%0.00%0.00%4.69%0.41%
2025-12-01T00:00:007.40%4.43%2.62%3.62%2.73%0.00%0.73%0.84%5.01%40.79%3.29%0.04%2.17%1.20%4.19%0.07%5.42%0.22%3.64%1.65%0.47%0.07%0.00%0.95%0.23%0.03%0.34%0.04%4.41%0.00%0.00%0.11%0.00%0.00%2.79%0.50%
2026-01-01T00:00:008.38%5.48%6.38%9.95%2.79%0.01%1.19%1.03%8.22%14.69%2.41%0.09%1.91%1.37%3.79%0.04%9.73%0.78%5.91%1.33%0.39%0.11%0.00%1.73%0.09%0.01%0.19%0.08%7.05%0.00%0.01%0.18%0.00%0.00%2.32%2.35%
2026-02-01T00:00:009.99%6.69%5.52%6.18%5.31%0.02%1.26%2.55%6.56%9.01%3.87%0.05%1.50%1.44%5.70%0.22%11.52%0.37%4.34%1.59%0.46%0.11%0.00%1.50%0.38%0.17%0.85%0.04%5.14%0.00%0.00%0.08%0.00%0.00%3.99%3.61%
2026-03-01T00:00:004.90%2.23%2.65%3.69%1.80%0.00%0.54%0.91%3.02%4.97%1.17%0.03%0.65%0.58%2.72%0.03%1.97%0.11%1.84%0.41%0.25%0.00%0.00%0.81%0.15%0.02%0.11%0.02%61.83%0.00%0.00%0.02%0.00%0.00%1.43%1.12%
2026-04-01T00:00:005.50%3.55%2.40%4.12%2.24%0.00%0.60%0.70%4.24%6.80%1.47%0.03%0.68%0.62%3.91%0.09%5.15%0.19%4.33%1.26%0.15%0.03%0.00%0.55%0.04%0.04%0.31%0.02%15.74%0.00%0.00%0.64%0.00%0.00%33.16%1.42%
2026-05-01T00:00:004.77%4.87%3.22%3.54%2.98%0.01%0.42%1.54%5.88%10.18%3.47%0.10%2.95%1.43%3.70%0.02%3.55%0.06%1.99%1.44%0.36%0.01%0.00%0.78%0.04%0.04%0.25%0.03%4.21%0.00%0.00%0.17%0.00%0.00%37.64%0.34%
2026-06-01T00:00:009.48%3.87%2.95%5.88%3.95%0.00%0.33%2.39%4.02%10.04%1.87%0.29%1.08%1.54%5.95%0.11%6.49%0.51%3.13%1.48%0.40%0.04%0.00%1.22%0.22%0.01%0.47%0.06%5.38%0.00%0.00%0.48%0.00%0.00%25.69%0.67%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Beers category has changed over the months
Show data up to:
Range:
Lech
Others
Corona
Żywiec
Tyskie
Heineken
Łomża
Warka
Kasztelan
Żubr
Žatecký
Harnaś
Perła
Okocim
Książęce
Kozel
Tatra
Budweiser
Carlsberg
Guinness
Trybunał
Dębowe
Paulaner
Pilsner Urquell
Bosman
Królewskie
Leżajsk
EB
Wojak
Cornelius
Brackie
Ciechan
Prażubr
BUH
Brooklyn
Fortuna
Miłosław

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Lech from the Beers category to shopping lists.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
6.2 h
Budynie i kaszki
Type Supplementary | 4–9 h
Products in this subcategory are planned shortly before shopping to precisely determine the needed supply. They are added to the list earlier but purchased at the next shopping opportunity, usually the same day.
Przekąski słone
Słodycze
Napoje gazowane
Lody
Jogurty
Sery
Budynie i kaszki
1.4 h
1.8 h
2.1 h
3.5 h
4.8 h
5.4 h
6.2 h
Median of all categories: 7.3 h
Pieczywo
Mrożonki
Kawy i herbaty
Konserwy
Karma dla zwierząt
Płyny do prania
8.6 h
10.2 h
14.8 h
21 h
29 h
38 h

Real Purchase Rate

(RPR)
Shows what percentage of products added to shopping lists were actually purchased.Annual data
75.2%
Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.
Brand Loyalty Index (BLI) marki w kategorii Beers (miesięcznie)
MiesiącBLI (%)
2024-08-01T00:00:0017.09%
2024-09-01T00:00:0017.07%
2024-10-01T00:00:0028.94%
2024-11-01T00:00:0026.46%
2024-12-01T00:00:0023.05%
2025-01-01T00:00:0030.99%
2025-02-01T00:00:0036.20%
2025-03-01T00:00:0032.99%
2025-04-01T00:00:0028.91%
2025-05-01T00:00:0037.69%
2025-06-01T00:00:0042.71%
2025-07-01T00:00:0043.29%
2025-08-01T00:00:0023.24%
2025-09-01T00:00:0023.41%
2025-10-01T00:00:0029.70%
2025-11-01T00:00:0042.50%
2025-12-01T00:00:0063.19%
2026-01-01T00:00:0038.40%
2026-02-01T00:00:0044.10%
2026-03-01T00:00:0075.83%
2026-04-01T00:00:0045.90%
2026-05-01T00:00:0039.15%
2026-06-01T00:00:0028.47%
11.40%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Beers added to the Listonic shopping list are entered with the brand.
Show data up to:
Range:
Bezwzględna liczba dodań produktów z kategorii Beers (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-08-01T00:00:00502929430
2024-09-01T00:00:00303317764
2024-10-01T00:00:00512317700
2024-11-01T00:00:00432416340
2024-12-01T00:00:00482820949
2025-01-01T00:00:00450414532
2025-02-01T00:00:00619817122
2025-03-01T00:00:00545316531
2025-04-01T00:00:00721324951
2025-05-01T00:00:00793721057
2025-06-01T00:00:001333831229
2025-07-01T00:00:001481834228
2025-08-01T00:00:00740531857
2025-09-01T00:00:00421818020
2025-10-01T00:00:00508517121
2025-11-01T00:00:00678015953
2025-12-01T00:00:001353221415
2026-01-01T00:00:00795820723
2026-02-01T00:00:00847819224
2026-03-01T00:00:002471632592
2026-04-01T00:00:002077445262
2026-05-01T00:00:001575440237
2026-06-01T00:00:001973269306

Additions of a product from category Beers

Absolute data on adding products from category Beers with a brand compared to all additions from the category.
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Range:
Number of additions Beers
Number of additions Beers with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.
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