Ciders
The “Ciders” subcategory includes 5 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Ciders – shopping list additions
9 900in Oct '25–Sep '26
↑ 52.3% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
5/6
of 6 subcategoriesOrganic additions
99.3%
Ads 0% | Leaflets 0.7%1. “Ciders” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Ciders | Beers | Non-alcoholic beers | Flavored beers | Ready-to-drink beverages | Non-alcoholic drinks |
|---|---|---|---|---|---|---|
| Oct '25 | 480 | 17121 | 4676 | 1108 | 2478 | 24 |
| Nov '25 | 395 | 15953 | 4575 | 1584 | 388 | 48 |
| Dec '25 | 739 | 21415 | 7297 | 7556 | 860 | 52 |
| Jan '26 | 307 | 20723 | 4844 | 1784 | 429 | 31 |
| Feb '26 | 288 | 19224 | 4659 | 1583 | 431 | 21 |
| Mar '26 | 299 | 32592 | 20172 | 1956 | 428 | 40 |
| Apr '26 | 529 | 45262 | 12436 | 3110 | 476 | 23 |
| May '26 | 506 | 40237 | 9629 | 2612 | 479 | 34 |
| Jun '26 | 1386 | 69306 | 22888 | 5015 | 2167 | 72 |
| Jul '26 | 1932 | 97552 | 30991 | 7729 | 1704 | 138 |
| Aug '26 | 1890 | 94200 | 30715 | 6724 | 1355 | 149 |
| Sep '26 | 1149 | 71244 | 28310 | 4196 | 979 | 73 |
Ciders – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Ciders – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 45 |
| Feb | 44 |
| Mar | 45 |
| Apr | 81 |
| May | 76 |
| Jun | 152 |
| Jul | 202 |
| Aug | 200 |
| Sep | 116 |
| Oct | 73 |
| Nov | 63 |
| Dec | 104 |
Ciders are growing more slowly than four of the five comparable subcategories: 9,900 additions over the past 12 months, with 52.3% year-over-year growth. The seasonal peak came in July (index 202), while the trough was in February (44).
2. How do Poles plan to buy in the “Ciders” subcategory?
SourcesCiders – source mix
| Sources | Value |
|---|---|
| From leaflets | 70 |
| From ads | 2 |
| Organic | 9828 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Ciders | 0.71 | 0.02 | 99.27 |
| Beers | 18.86 | 9.57 | 71.57 |
| Non-alcoholic beers | 8.59 | 15.38 | 76.03 |
| Flavored beers | 38.68 | 12.7 | 48.62 |
| Ready-to-drink beverages | 5.5 | 27.75 | 66.75 |
| Non-alcoholic drinks | 29.08 | 6.1 | 64.82 |
Ciders – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 3 | 0 | 477 |
| Nov '25 | 0 | 0 | 395 |
| Dec '25 | 1 | 0 | 738 |
| Jan '26 | 3 | 2 | 302 |
| Feb '26 | 0 | 0 | 288 |
| Mar '26 | 0 | 0 | 299 |
| Apr '26 | 0 | 0 | 529 |
| May '26 | 0 | 0 | 506 |
| Jun '26 | 8 | 0 | 1378 |
| Jul '26 | 27 | 0 | 1905 |
| Aug '26 | 20 | 0 | 1870 |
| Sep '26 | 8 | 0 | 1141 |
Brands from the “Ciders” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Cydr Lubelski | 0 | 0 | 182 |
| Dobroński Cydr | 0 | 0 | 29 |
| Cydr Miłosławski | 0 | 0 | 13 |
| Cydr Jabłoński | 0 | 0 | 0 |
| Złoty Sad | 0 | 0 | 0 |
Ciders are an organic subcategory, and advertising is an unused channel: over the past 12 months, organic additions accounted for 99.3%, while leaflet-driven additions made up 0.7%; 2 additions from ads were recorded over the past 12 months. Ciders have the highest organic share among the comparable subcategories.
