Non-alcoholic drinks
The “Non-alcoholic drinks” subcategory includes 5 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Non-alcoholic drinks – shopping list additions
705in Oct '25–Sep '26
↑ 113% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
6/6
of 6 subcategoriesOrganic additions
64.8%
Ads 6.1% | Leaflets 29.1%1. “Non-alcoholic drinks” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Non-alcoholic drinks | Beers | Non-alcoholic beers | Flavored beers | Ready-to-drink beverages | Ciders |
|---|---|---|---|---|---|---|
| Oct '25 | 24 | 17121 | 4676 | 1108 | 2478 | 480 |
| Nov '25 | 48 | 15953 | 4575 | 1584 | 388 | 395 |
| Dec '25 | 52 | 21415 | 7297 | 7556 | 860 | 739 |
| Jan '26 | 31 | 20723 | 4844 | 1784 | 429 | 307 |
| Feb '26 | 21 | 19224 | 4659 | 1583 | 431 | 288 |
| Mar '26 | 40 | 32592 | 20172 | 1956 | 428 | 299 |
| Apr '26 | 23 | 45262 | 12436 | 3110 | 476 | 529 |
| May '26 | 34 | 40237 | 9629 | 2612 | 479 | 506 |
| Jun '26 | 72 | 69306 | 22888 | 5015 | 2167 | 1386 |
| Jul '26 | 138 | 97552 | 30991 | 7729 | 1704 | 1932 |
| Aug '26 | 149 | 94200 | 30715 | 6724 | 1355 | 1890 |
| Sep '26 | 73 | 71244 | 28310 | 4196 | 979 | 1149 |
Non-alcoholic drinks – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Non-alcoholic drinks – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 64 |
| Feb | 57 |
| Mar | 100 |
| Apr | 59 |
| May | 75 |
| Jun | 119 |
| Jul | 195 |
| Aug | 210 |
| Sep | 103 |
| Oct | 41 |
| Nov | 83 |
| Dec | 95 |
Non-alcoholic drinks are growing faster than four of the five comparable subcategories: over 12 months, they recorded 705 additions, with growth of 113.0% year over year. The seasonal peak comes in August (index 210), while the trough comes in October (41).
2. How do Poles plan to buy in the “Non-alcoholic drinks” subcategory?
SourcesNon-alcoholic drinks – source mix
| Sources | Value |
|---|---|
| From leaflets | 205 |
| From ads | 43 |
| Organic | 457 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Non-alcoholic drinks | 29.08 | 6.1 | 64.82 |
| Beers | 18.86 | 9.57 | 71.57 |
| Non-alcoholic beers | 8.59 | 15.38 | 76.03 |
| Flavored beers | 38.68 | 12.7 | 48.62 |
| Ready-to-drink beverages | 5.5 | 27.75 | 66.75 |
| Ciders | 0.71 | 0.02 | 99.27 |
Non-alcoholic drinks – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 1 | 3 | 20 |
| Nov '25 | 24 | 2 | 22 |
| Dec '25 | 18 | 0 | 34 |
| Jan '26 | 0 | 3 | 28 |
| Feb '26 | 5 | 1 | 15 |
| Mar '26 | 18 | 3 | 19 |
| Apr '26 | 5 | 0 | 18 |
| May '26 | 8 | 4 | 22 |
| Jun '26 | 11 | 5 | 56 |
| Jul '26 | 46 | 5 | 87 |
| Aug '26 | 53 | 8 | 88 |
| Sep '26 | 16 | 9 | 48 |
Brands from the “Non-alcoholic drinks” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Fever-Tree | 26 | 0 | 13 |
| Tymbark | 0 | 0 | 25 |
| Funky Voda | 16 | 0 | 0 |
| Twisst | 0 | 0 | 0 |
| Groove | 0 | 0 | 0 |
Organic additions are the main source, while ads remain unused: over 12 months, organic additions accounted for 64.8%, leaflet-driven additions for 29.1%, and ads generated 43 additions. The advertising share was lower than in four of the five comparable subcategories.
