Hummus
The “Hummus” subcategory includes 8 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Hummus – shopping list additions
160 487in Sep '25–Aug '26
↑ 35% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
1/6
of 6 subcategoriesOrganic additions
96.3%
Ads 0.4% | Leaflets 3.3%1. “Hummus” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Hummus | Pates | Plant-based spreads | Plant-based pâtés | Vegan lard spreads | High-protein spreads and pâtés |
|---|---|---|---|---|---|---|
| Sep '25 | 9002 | 7272 | 1177 | 70 | 35 | 6 |
| Oct '25 | 10441 | 8362 | 3777 | 125 | 24 | 14 |
| Nov '25 | 9887 | 8029 | 1260 | 138 | 25 | 3 |
| Dec '25 | 10678 | 9805 | 1225 | 236 | 35 | 2 |
| Jan '26 | 12379 | 9902 | 1747 | 158 | 48 | 66 |
| Feb '26 | 9966 | 8586 | 1277 | 172 | 49 | 32 |
| Mar '26 | 10860 | 11604 | 1566 | 233 | 44 | 7 |
| Apr '26 | 9720 | 9860 | 1444 | 222 | 31 | 2 |
| May '26 | 9408 | 6627 | 1101 | 87 | 33 | 8 |
| Jun '26 | 17277 | 12941 | 1874 | 120 | 67 | 14 |
| Jul '26 | 24775 | 20671 | 2841 | 217 | 108 | 19 |
| Aug '26 | 26094 | 20999 | 3146 | 175 | 121 | 36 |
Hummus – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Hummus – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 105 |
| Feb | 86 |
| Mar | 94 |
| Apr | 83 |
| May | 84 |
| Jun | 113 |
| Jul | 146 |
| Aug | 152 |
| Sep | 79 |
| Oct | 87 |
| Nov | 87 |
| Dec | 84 |
Hummus expanded over the 12-month window, but its pace cannot be compared with the other subcategories: over 12 months, 160,487 additions were recorded. Year over year, additions rose 35.0%. Across the complete months, monthly additions increased from 9,002 in September 2025 to 26,094 in August 2026.
2. How do Poles plan to buy in the “Hummus” subcategory?
SourcesHummus – source mix
| Sources | Value |
|---|---|
| From leaflets | 5305 |
| From ads | 637 |
| Organic | 154545 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Hummus | 3.31 | 0.4 | 96.29 |
| Pates | 6.49 | 0.21 | 93.3 |
| Plant-based spreads | 7.44 | 11.73 | 80.83 |
| Plant-based pâtés | 2.46 | 0.05 | 97.49 |
| Vegan lard spreads | 1.13 | 0 | 98.87 |
| High-protein spreads and pâtés | 44.5 | 13.4 | 42.1 |
Hummus – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 75 | 57 | 8870 |
| Oct '25 | 108 | 48 | 10285 |
| Nov '25 | 344 | 44 | 9499 |
| Dec '25 | 510 | 28 | 10140 |
| Jan '26 | 549 | 64 | 11766 |
| Feb '26 | 306 | 47 | 9613 |
| Mar '26 | 564 | 42 | 10254 |
| Apr '26 | 340 | 33 | 9347 |
| May '26 | 650 | 30 | 8728 |
| Jun '26 | 641 | 78 | 16558 |
| Jul '26 | 375 | 94 | 24306 |
| Aug '26 | 843 | 72 | 25179 |
Brands from the “Hummus” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Perla | 222 | 0 | 69 |
| Lisner | 83 | 0 | 0 |
| Well Well | 29 | 0 | 7 |
| Vital Fresh | 10 | 0 | 15 |
| Sante Lovege | 3 | 0 | 4 |
| Primavika | 0 | 0 | 3 |
| Dobra Karma | 0 | 0 | 0 |
| Feel Fit Protein | 0 | 0 | 0 |
Organic additions dominate Hummus, while ads have a higher share than in three of five other subcategories: 96.3% of additions were organic, 0.4% came from ads and 3.3% from leaflets over the 12-month window. The organic share was higher than in three of the five other subcategories and lower than in two; it was 93.3% in the subcategory Pates and 97.5% in the subcategory Plant-based pâtés. The ad share exceeded that of three of the five other subcategories and was below that of two.
