Pates
The “Pates” subcategory includes 13 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Pates – shopping list additions
149 071in Oct '25–Sep '26
↑ 50.8% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
2/6
of 6 subcategoriesOrganic additions
93.1%
Ads 0.2% | Leaflets 6.7%1. “Pates” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Pates | Hummus | Plant-based spreads | Plant-based pâtés | Vegan lard spreads | High-protein spreads and pâtés |
|---|---|---|---|---|---|---|
| Oct '25 | 8362 | 10441 | 3777 | 125 | 24 | 14 |
| Nov '25 | 8029 | 9887 | 1260 | 138 | 25 | 3 |
| Dec '25 | 9805 | 10678 | 1225 | 236 | 35 | 2 |
| Jan '26 | 9902 | 12379 | 1747 | 158 | 48 | 66 |
| Feb '26 | 8586 | 9966 | 1277 | 172 | 49 | 32 |
| Mar '26 | 11604 | 10860 | 1566 | 233 | 44 | 7 |
| Apr '26 | 9860 | 9720 | 1444 | 222 | 31 | 2 |
| May '26 | 6627 | 9408 | 1101 | 87 | 33 | 8 |
| Jun '26 | 12941 | 17277 | 1874 | 120 | 67 | 14 |
| Jul '26 | 20671 | 24775 | 2841 | 217 | 108 | 19 |
| Aug '26 | 20999 | 26094 | 3146 | 175 | 121 | 36 |
| Sep '26 | 21685 | 27069 | 3451 | 169 | 93 | 38 |
Pates – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Pates – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 91 |
| Feb | 78 |
| Mar | 94 |
| Apr | 96 |
| May | 67 |
| Jun | 97 |
| Jul | 136 |
| Aug | 140 |
| Sep | 140 |
| Oct | 82 |
| Nov | 82 |
| Dec | 96 |
Pates are the fastest-growing of the comparable subcategories: over the past 12 months, Pates recorded 149,071 additions, with 50.8% year-over-year growth. The seasonal peak comes in August (index 140), while the trough occurs in May (67).
2. How do Poles plan to buy in the “Pates” subcategory?
SourcesPates – source mix
| Sources | Value |
|---|---|
| From leaflets | 9991 |
| From ads | 284 |
| Organic | 138796 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Pates | 6.7 | 0.19 | 93.11 |
| Hummus | 3.39 | 0.66 | 95.95 |
| Plant-based spreads | 8.11 | 11.17 | 80.72 |
| Plant-based pâtés | 2.49 | 0.05 | 97.46 |
| Vegan lard spreads | 1.03 | 0 | 98.97 |
| High-protein spreads and pâtés | 40.66 | 17.84 | 41.5 |
Pates – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 14 | 4 | 8344 |
| Nov '25 | 30 | 0 | 7999 |
| Dec '25 | 32 | 5 | 9768 |
| Jan '26 | 1535 | 5 | 8362 |
| Feb '26 | 1106 | 6 | 7474 |
| Mar '26 | 2164 | 7 | 9433 |
| Apr '26 | 736 | 255 | 8869 |
| May '26 | 447 | 0 | 6180 |
| Jun '26 | 853 | 0 | 12088 |
| Jul '26 | 1056 | 0 | 19615 |
| Aug '26 | 755 | 1 | 20243 |
| Sep '26 | 1263 | 1 | 20421 |
Brands from the “Pates” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Drosed | 884 | 0 | 2605 |
| Profi | 1110 | 1 | 1519 |
| Sokołów | 1456 | 0 | 164 |
| Indykpol | 702 | 0 | 100 |
| JBB Bałdyga | 416 | 0 | 167 |
| Pikok | 163 | 3 | 275 |
| Łuków | 306 | 0 | 16 |
| Deluxe | 208 | 0 | 66 |
| Krakus | 83 | 0 | 41 |
| Mościbrody | 83 | 0 | 31 |
Pates is an organic subcategory: over the past 12 months, organic additions accounted for 93.1%, leaflet additions for 6.7%, while ads generated 284 ad-driven additions over the 12-month period. The organic share is lower than in three of the five comparable subcategories.
