Kitchen utensils - frying pans, pots, sets

Kitchen utensils - frying pans, pots, sets is a fast-growing mid-ranked category: the category recorded 105,629 additions over the recent 12-month period and +58.7% year over year, ranking fourth of six. Its growth matches the group’s direction, with all five peers also increasing; it is ahead of Containers and organizers (+56.6%), Baking papers (+27.0%), Żarówki (+11.3%) and Cleaning (+34.2%), but behind Jugs, bottles, filters and water saturators (+209.3%). Monthly volume was seasonal, rising from 3,159 additions in September to a peak of 8,475 in July before remaining high in August, while the target’s seasonality index ranged from 63 to 150.

Leaflets give the category an unusually strong promotional profile: they account for 36.10% of additions, while organic activity contributes 60.66% and ads 3.24%. The target’s organic share is below every peer, including Jugs, bottles, filters and water saturators at 70.38% and Containers and organizers at 75.31%; its leaflet share is higher than all of them, including 24.19% for Containers and organizers and 11.91% for Jugs, bottles, filters and water saturators. Ads are a secondary source, below Jugs, bottles, filters and water saturators at 17.71% but above the remaining peers.