Baking papers

Baking papers holds the group’s second-highest volume with a pronounced late-summer peak: it ranks 2nd of 6 by reported period volume at 230,893, behind Cleaning and ahead of Containers and organizers. Growth matches the group’s positive direction but is slower than most peers: 27.0% year on year, versus 209.3% for Jugs, bottles, filters and water saturators, 56.6% for Containers and organizers, 58.7% for Kitchen utensils - frying pans, pots, sets and 34.2% for Cleaning; only Żarówki grew more slowly at 11.3%. Seasonality strengthens sharply toward summer, reaching an index of 143 in August, with monthly volume rising from 6,787 in May to 17,910 in July and 17,733 in August.

Baking papers is exceptionally organic, leaving little role for paid or leaflet activation: organic additions account for 98.21%, while ads contribute 0.03% and leaflets 1.76%. The organic share is the highest among the six categories, above Żarówki at 95.61% and Cleaning at 93.86%, and substantially above Containers and organizers at 75.31% and Kitchen utensils - frying pans, pots, sets at 60.66%.