Brand Performance logo

The brand Stella belongs to the Baking papers category.

Stella holds a 0.00% market share in the Baking papers category.

FMCG brand market share data from Polish consumer shopping lists, updated weekly by Listonic.

Stella

Baking papers
to receive information about changes in the popularity of this brand.
BRAND CHARTS
Udział procentowy marek w kategorii Baking papers
MarkaUdział procentowy
Zosia Samosia68.92%
Jan Niezbędny20.27%
Vigo5.41%
Rubin4.05%
Aromata1.35%
Stella0.00%
Ravi0.00%
Master0.00%
Profissimo0.00%

Brand Stella percentage share in the category Baking papers in the last month

Show data up to:
The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
0.00%Stella
ALL BRANDS
Historyczny udział procentowy marek w kategorii Baking papers (miesięcznie)
MiesiącStellaVigoRaviMasterProfissimoZosia SamosiaRubinAromataJan Niezbędny
2024-09-01T00:00:005.26%26.32%0.00%0.00%0.00%57.89%0.00%0.00%10.53%
2024-10-01T00:00:000.00%1.08%0.00%0.00%0.00%74.19%3.23%2.15%19.35%
2024-11-01T00:00:000.00%0.00%0.00%0.00%0.00%25.62%3.31%1.65%69.42%
2024-12-01T00:00:0023.41%4.39%0.00%0.00%0.00%56.10%1.95%1.95%12.20%
2025-01-01T00:00:0010.20%0.00%0.00%0.00%0.00%63.27%4.08%6.12%16.33%
2025-02-01T00:00:000.00%1.79%0.00%0.00%0.00%73.21%5.36%3.57%16.07%
2025-03-01T00:00:000.00%2.00%0.00%0.00%2.00%56.00%8.00%2.00%30.00%
2025-04-01T00:00:000.00%4.76%0.00%0.00%0.00%23.81%4.76%4.76%61.90%
2025-05-01T00:00:001.82%0.00%0.00%0.00%0.00%83.64%0.00%3.64%10.91%
2025-06-01T00:00:000.00%0.00%0.00%0.00%0.00%84.44%0.00%6.67%8.89%
2025-07-01T00:00:000.00%3.77%0.00%0.00%0.00%81.13%1.89%1.89%11.32%
2025-08-01T00:00:000.00%4.76%0.00%0.00%0.00%66.67%0.00%9.52%19.05%
2025-09-01T00:00:0010.34%0.00%0.00%0.00%0.00%58.62%3.45%3.45%24.14%
2025-10-01T00:00:000.00%0.00%0.00%0.00%0.00%90.24%2.44%0.00%7.32%
2025-11-01T00:00:000.00%1.10%0.00%0.00%0.00%68.38%0.74%1.84%27.94%
2025-12-01T00:00:007.94%8.89%0.00%0.00%0.00%66.67%0.63%0.32%15.56%
2026-01-01T00:00:000.00%0.00%0.00%0.00%0.00%76.07%0.85%0.85%22.22%
2026-02-01T00:00:000.00%1.32%0.00%0.00%0.00%87.22%7.93%0.44%3.08%
2026-03-01T00:00:0010.78%24.02%0.98%0.00%0.00%40.69%0.00%0.98%22.55%
2026-04-01T00:00:0024.03%0.78%0.00%0.00%0.00%68.22%1.55%0.78%4.65%
2026-05-01T00:00:000.00%0.83%0.00%0.00%0.00%88.43%0.00%0.83%9.92%
2026-06-01T00:00:000.00%0.34%0.00%0.00%0.00%89.38%0.00%1.03%9.25%
2026-07-01T00:00:000.50%2.01%0.00%26.13%0.00%57.29%0.00%2.01%12.06%
2026-08-01T00:00:000.00%4.88%0.00%1.22%0.00%69.51%3.66%1.22%19.51%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Baking papers category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Stella
Others
Zosia Samosia
Jan Niezbędny
Vigo
Rubin
Aromata
Ravi
Master
Profissimo

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Stella from the Baking papers category to shopping lists.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
54.1 h
Baking papers
Type Supplementary | 36–72 h
Products planned a short time ahead, usually purchased within 2–3 days of being added to the list. This is routine stock replenishment as part of the next regular shopping trip.
Comparison with the other subcategories in “Home and garden”
Insect repellent preparations
Worki na śmieci
Baking papers
Akcesoria do sprzątania
Jugs, bottles, filters and water saturators
0 h
50.3 h
54.1 h
64 h
104.2 h
Median of the Home and garden category: 104.2 h
Containers and organizers
Kitchen utensils - frying pans, pots, sets
Żarówki
106.6 h
110.6 h
113.7 h

Real Purchase Rate

(RPR)
Shows what percentage of products added to shopping lists were actually purchased.Annual data
75.2%
Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.
Brand Loyalty Index (BLI) marki w kategorii Baking papers (miesięcznie)
MiesiącBLI (%)
2024-09-01T00:00:000.25%
2024-10-01T00:00:000.99%
2024-11-01T00:00:001.23%
2024-12-01T00:00:001.52%
2025-01-01T00:00:000.51%
2025-02-01T00:00:000.73%
2025-03-01T00:00:000.60%
2025-04-01T00:00:000.26%
2025-05-01T00:00:000.73%
2025-06-01T00:00:000.68%
2025-07-01T00:00:000.77%
2025-08-01T00:00:000.30%
2025-09-01T00:00:000.39%
2025-10-01T00:00:001.37%
2025-11-01T00:00:002.64%
2025-12-01T00:00:002.24%
2026-01-01T00:00:001.15%
2026-02-01T00:00:002.83%
2026-03-01T00:00:004.90%
2026-04-01T00:00:001.62%
2026-05-01T00:00:001.78%
2026-06-01T00:00:002.53%
2026-07-01T00:00:001.11%
2026-08-01T00:00:000.45%
0.10%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Baking papers added to the Listonic shopping list are entered with the brand.
Show data up to:
Range:
Bezwzględna liczba dodań produktów z kategorii Baking papers (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-09-01T00:00:00197490
2024-10-01T00:00:00939383
2024-11-01T00:00:001219814
2024-12-01T00:00:0020513454
2025-01-01T00:00:00499640
2025-02-01T00:00:00567666
2025-03-01T00:00:00508277
2025-04-01T00:00:00217937
2025-05-01T00:00:00557559
2025-06-01T00:00:00456651
2025-07-01T00:00:00536839
2025-08-01T00:00:00217019
2025-09-01T00:00:00297347
2025-10-01T00:00:001238975
2025-11-01T00:00:0027210322
2025-12-01T00:00:0031514087
2026-01-01T00:00:0011710157
2026-02-01T00:00:002278021
2026-03-01T00:00:004088319
2026-04-01T00:00:001297960
2026-05-01T00:00:001216787
2026-06-01T00:00:0029211546
2026-07-01T00:00:0019917910
2026-08-01T00:00:008218355

Additions of a product from category Baking papers

Absolute data on adding products from category Baking papers with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Baking papers
Number of additions Baking papers with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
Is your brand missing from the comparison?
rectangles
Want to increase your sales?Contact us
rectangles