Containers and organizers

Containers and organizers is growing with the group, but not at the fastest pace: its year-over-year growth was 56.6%, matching the positive direction seen across all five related categories. Growth was slightly below Kitchen utensils - frying pans, pots, sets at 58.7% and well below Jugs, bottles, filters and water saturators at 209.3%, while exceeding Baking papers at 27.0%, Żarówki at 11.3% and Cleaning at 34.2%; the category ranked third of six by annual volume. Seasonality is pronounced: the index ranged from 78 to 156, with the strongest period in March–April and the weakest in May–June, while August volume reached 15,862 additions.

Containers and organizers offers a leaflet-led activation layer on top of organic demand: over the reported source-mix period, 75.3% of additions were organic, 24.2% came from leaflets and 0.5% from ads. Its organic share was above Jugs, bottles, filters and water saturators at 70.4% and Kitchen utensils - frying pans, pots, sets at 60.7%, but below Baking papers at 98.2%, Żarówki at 95.6% and Cleaning at 93.9%. Leaflets therefore play a larger role than in Jugs, bottles, filters and water saturators, Żarówki and Cleaning, but a smaller role than in Kitchen utensils - frying pans, pots, sets.