The brand IKEA belongs to the Containers and organizers category.
IKEA holds a 27.57% market share in the Containers and organizers category.
FMCG brand market share data from Polish consumer shopping lists, updated weekly by Listonic.
IKEA
Containers and organizers
Sources of additions to shopping lists
Shows the monthly share of sources from which users added products of the brand IKEA from the Containers and organizers category to shopping lists.The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase106.6 h
Containers and organizers
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.Insect repellent preparations
Worki na śmieci
Baking papers
Akcesoria do sprzątania
Jugs, bottles, filters and water saturators
0 h
50.3 h
54.1 h
64 h
104.2 h
Median of the Home and garden category: 104.2 h
Containers and organizers
Kitchen utensils - frying pans, pots, sets
Żarówki
106.6 h
110.6 h
113.7 h
Real Purchase Rate
(RPR)75.2%
Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.
| Miesiąc | BLI (%) |
|---|---|
| 2024-09-01T00:00:00 | 4.84% |
| 2024-10-01T00:00:00 | 5.19% |
| 2024-11-01T00:00:00 | 5.35% |
| 2024-12-01T00:00:00 | 7.29% |
| 2025-01-01T00:00:00 | 5.88% |
| 2025-02-01T00:00:00 | 4.53% |
| 2025-03-01T00:00:00 | 5.51% |
| 2025-04-01T00:00:00 | 4.81% |
| 2025-05-01T00:00:00 | 5.39% |
| 2025-06-01T00:00:00 | 4.75% |
| 2025-07-01T00:00:00 | 5.94% |
| 2025-08-01T00:00:00 | 4.50% |
| 2025-09-01T00:00:00 | 5.08% |
| 2025-10-01T00:00:00 | 5.07% |
| 2025-11-01T00:00:00 | 5.44% |
| 2025-12-01T00:00:00 | 7.86% |
| 2026-01-01T00:00:00 | 5.62% |
| 2026-02-01T00:00:00 | 8.11% |
| 2026-03-01T00:00:00 | 5.77% |
| 2026-04-01T00:00:00 | 5.56% |
| 2026-05-01T00:00:00 | 5.43% |
| 2026-06-01T00:00:00 | 3.86% |
| 2026-07-01T00:00:00 | 7.30% |
| 2026-08-01T00:00:00 | 4.80% |
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Containers and organizers with the brandAll additions Containers and organizers
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-09-01T00:00:00 | 238 | 4918 |
| 2024-10-01T00:00:00 | 270 | 5201 |
| 2024-11-01T00:00:00 | 265 | 4954 |
| 2024-12-01T00:00:00 | 387 | 5311 |
| 2025-01-01T00:00:00 | 419 | 7131 |
| 2025-02-01T00:00:00 | 221 | 4880 |
| 2025-03-01T00:00:00 | 291 | 5286 |
| 2025-04-01T00:00:00 | 245 | 5098 |
| 2025-05-01T00:00:00 | 245 | 4548 |
| 2025-06-01T00:00:00 | 231 | 4860 |
| 2025-07-01T00:00:00 | 301 | 5071 |
| 2025-08-01T00:00:00 | 266 | 5916 |
| 2025-09-01T00:00:00 | 294 | 5785 |
| 2025-10-01T00:00:00 | 272 | 5363 |
| 2025-11-01T00:00:00 | 329 | 6043 |
| 2025-12-01T00:00:00 | 574 | 7299 |
| 2026-01-01T00:00:00 | 556 | 9895 |
| 2026-02-01T00:00:00 | 561 | 6914 |
| 2026-03-01T00:00:00 | 406 | 7035 |
| 2026-04-01T00:00:00 | 353 | 6345 |
| 2026-05-01T00:00:00 | 333 | 6136 |
| 2026-06-01T00:00:00 | 346 | 8962 |
| 2026-07-01T00:00:00 | 1024 | 14029 |
| 2026-08-01T00:00:00 | 727 | 15135 |
Additions of a product from category Containers and organizers
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Containers and organizersNumber of additions Containers and organizers with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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