Light bulbs
The “Light bulbs” subcategory includes 5 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Light bulbs – shopping list additions
35 932in Sep '25–Aug '26
↑ 11.7% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
6/6
of 6 subcategoriesOrganic additions
94.4%
Ads 0.1% | Leaflets 5.6%1. “Light bulbs” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Light bulbs | Cleaning | Baking papers | Containers and organizers | Jugs, bottles, filters and water saturators | Kitchen utensils - frying pans, pots, sets |
|---|---|---|---|---|---|---|
| Sep '25 | 2270 | 28116 | 7347 | 5785 | 1702 | 3159 |
| Oct '25 | 3027 | 31367 | 8975 | 5363 | 1729 | 3334 |
| Nov '25 | 3302 | 32605 | 10322 | 6043 | 1733 | 5425 |
| Dec '25 | 3956 | 33808 | 14087 | 7299 | 1928 | 5274 |
| Jan '26 | 3270 | 36843 | 10157 | 9895 | 5325 | 6542 |
| Feb '26 | 2449 | 30544 | 8021 | 6914 | 3035 | 5574 |
| Mar '26 | 2482 | 31792 | 8319 | 7035 | 8028 | 6270 |
| Apr '26 | 1874 | 29228 | 7960 | 6345 | 4416 | 3950 |
| May '26 | 2022 | 27782 | 6787 | 6136 | 4346 | 3380 |
| Jun '26 | 2505 | 50299 | 11546 | 8962 | 5832 | 5017 |
| Jul '26 | 4284 | 76749 | 17910 | 14029 | 15670 | 8475 |
| Aug '26 | 4491 | 78654 | 18355 | 15648 | 14117 | 8701 |
Light bulbs – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Light bulbs – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 117 |
| Feb | 84 |
| Mar | 87 |
| Apr | 71 |
| May | 75 |
| Jun | 77 |
| Jul | 114 |
| Aug | 120 |
| Sep | 83 |
| Oct | 111 |
| Nov | 122 |
| Dec | 140 |
Light bulbs recorded positive year-over-year growth, but their comparative pace is unavailable: over the 12-month window, the subcategory recorded 35,932 additions with 11.7% year-over-year growth. The pace cannot be compared with the other subcategories because no comparative growth measure is supplied.
2. How do Poles plan to buy in the “Light bulbs” subcategory?
SourcesLight bulbs – source mix
| Sources | Value |
|---|---|
| From leaflets | 2005 |
| From ads | 23 |
| Organic | 33904 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Light bulbs | 5.58 | 0.06 | 94.36 |
| Cleaning | 7.1 | 1.06 | 91.84 |
| Baking papers | 2.33 | 0.01 | 97.66 |
| Containers and organizers | 29.96 | 0.8 | 69.24 |
| Jugs, bottles, filters and water saturators | 15.71 | 23.31 | 60.98 |
| Kitchen utensils - frying pans, pots, sets | 41.65 | 2.94 | 55.41 |
Light bulbs – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 35 | 0 | 2235 |
| Oct '25 | 208 | 2 | 2817 |
| Nov '25 | 173 | 0 | 3129 |
| Dec '25 | 294 | 0 | 3662 |
| Jan '26 | 321 | 1 | 2948 |
| Feb '26 | 200 | 0 | 2249 |
| Mar '26 | 282 | 0 | 2200 |
| Apr '26 | 75 | 0 | 1799 |
| May '26 | 258 | 0 | 1764 |
| Jun '26 | 15 | 3 | 2487 |
| Jul '26 | 84 | 7 | 4193 |
| Aug '26 | 60 | 10 | 4421 |
Brands from the “Light bulbs” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Philips | 400 | 0 | 68 |
| Osram | 123 | 0 | 48 |
| Wiz | 0 | 0 | 7 |
| Spectrum | 0 | 0 | 4 |
| Kanlux | 0 | 0 | 3 |
Organic additions dominate, while advertising is underused: over the 12-month window, organic additions represented 94.4%, leaflet-driven additions 5.6%, and ad-driven additions 0.1%; ads generated only 23 additions. The organic share was higher than in four of five other subcategories and lower than in one, standing between 91.8% in Cleaning and 97.7% in Baking papers. The ad share was lower than in four of five other subcategories and higher only than in Baking papers, so advertising is underused relative to the other subcategories.
