Stain removers and bleaches
The “Stain removers and bleaches” subcategory includes 8 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Stain removers and bleaches – shopping list additions
39 267in Sep '25–Aug '26
↑ 42% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
5/5
of 5 subcategoriesOrganic additions
90.5%
Ads 0% | Leaflets 9.5%1. “Stain removers and bleaches” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Stain removers and bleaches | Fabric softeners and fragrances | Liquids and gels for laundry | Powdered laundry detergents | Laundry capsules |
|---|---|---|---|---|---|
| Sep '25 | 2504 | 17452 | 9700 | 6098 | 3518 |
| Oct '25 | 2220 | 19404 | 9661 | 4187 | 3485 |
| Nov '25 | 2183 | 20098 | 10113 | 5455 | 4113 |
| Dec '25 | 2123 | 18862 | 10990 | 5207 | 4756 |
| Jan '26 | 2282 | 21759 | 15502 | 5021 | 4910 |
| Feb '26 | 1820 | 16887 | 10595 | 5627 | 4339 |
| Mar '26 | 2486 | 18075 | 10674 | 4912 | 4447 |
| Apr '26 | 2468 | 17322 | 11299 | 4113 | 5355 |
| May '26 | 2800 | 17083 | 10577 | 5228 | 4568 |
| Jun '26 | 4969 | 24274 | 16340 | 7231 | 6738 |
| Jul '26 | 6688 | 37962 | 24058 | 10399 | 9518 |
| Aug '26 | 6724 | 38192 | 27056 | 10554 | 10176 |
Stain removers and bleaches – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Stain removers and bleaches – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 77 |
| Feb | 64 |
| Mar | 81 |
| Apr | 86 |
| May | 95 |
| Jun | 141 |
| Jul | 170 |
| Aug | 171 |
| Sep | 88 |
| Oct | 80 |
| Nov | 76 |
| Dec | 71 |
Stain removers and bleaches grew, but their standing versus other subcategories is not reported: over 12 months ending in August 2026, the subcategory recorded 39,267 additions, with 42.0% year-over-year growth. The pace cannot be compared with the other subcategories because no precomputed comparison is supplied.
2. How do Poles plan to buy in the “Stain removers and bleaches” subcategory?
SourcesStain removers and bleaches – source mix
| Sources | Value |
|---|---|
| From leaflets | 3723 |
| From ads | 9 |
| Organic | 35535 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Stain removers and bleaches | 9.48 | 0.02 | 90.5 |
| Fabric softeners and fragrances | 11.67 | 7.67 | 80.66 |
| Liquids and gels for laundry | 12.07 | 3.41 | 84.52 |
| Powdered laundry detergents | 17.14 | 7.07 | 75.79 |
| Laundry capsules | 23.72 | 1.67 | 74.61 |
Stain removers and bleaches – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 69 | 0 | 2435 |
| Oct '25 | 125 | 0 | 2095 |
| Nov '25 | 164 | 0 | 2019 |
| Dec '25 | 272 | 0 | 1851 |
| Jan '26 | 299 | 0 | 1983 |
| Feb '26 | 165 | 3 | 1652 |
| Mar '26 | 420 | 0 | 2066 |
| Apr '26 | 351 | 0 | 2117 |
| May '26 | 360 | 1 | 2439 |
| Jun '26 | 611 | 0 | 4358 |
| Jul '26 | 412 | 2 | 6274 |
| Aug '26 | 475 | 3 | 6246 |
Brands from the “Stain removers and bleaches” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Vanish | 1329 | 4 | 1540 |
| Oxy | 1217 | 0 | 1436 |
| Dr. Beckmann | 405 | 0 | 378 |
| Ace | 270 | 0 | 397 |
| Lovela | 19 | 0 | 344 |
| Domol | 45 | 0 | 190 |
| Frosch | 0 | 0 | 93 |
| Purox | 21 | 0 | 0 |
Organic additions dominate and advertising is unused: across the same 12-month window, organic additions accounted for 90.5%, leaflet additions for 9.5%, and ads for 0.0%. The organic share was higher than in all four other subcategories. Advertising generated only 9 additions across 12 months, below the advertising share in all four other subcategories.
