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The brand Meridol belongs to the Pasty do zębów category.

Meridol holds a 1.91% market share in the Pasty do zębów category.

FMCG brand market share data from Polish consumer shopping lists, updated weekly by Listonic.

Meridol

Pasty do zębów
to receive information about changes in the popularity of this brand.
BRAND CHARTS
Udział procentowy marek w kategorii Pasty do zębów
MarkaUdział procentowy
Colgate33.97%
Elmex21.95%
Sensodyne15.56%
Lacalut8.69%
Blend-a-med4.10%
Tołpa2.84%
Jordan2.70%
Oral B2.52%
Aquafresh2.25%
Meridol1.91%
Ziaja1.06%
Parodontax0.65%
Elgydium0.65%
BlanX0.63%
Prokudent0.23%
Colodent0.23%
Signal0.07%
UltraBlanc0.00%

Brand Meridol percentage share in the category Pasty do zębów in the last month

Show data up to:
The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
1.91%Meridol
ALL BRANDS
Historyczny udział procentowy marek w kategorii Pasty do zębów (miesięcznie)
MiesiącColgateBlend-a-medAquafreshElmexSensodyneSignalOral BJordanProkudentLacalutMeridolColodentParodontaxBlanXElgydiumUltraBlancTołpaZiaja
2024-09-01T00:00:0013.17%3.85%6.67%37.55%13.94%0.00%1.54%0.77%0.00%10.44%2.31%0.60%1.20%1.37%1.45%0.17%3.17%1.80%
2024-10-01T00:00:0026.03%12.34%3.89%27.14%11.62%0.05%0.72%0.34%0.05%9.51%1.87%0.24%0.77%0.82%1.25%0.00%2.55%0.82%
2024-11-01T00:00:0010.63%5.11%1.89%10.23%65.27%0.02%0.36%0.19%0.02%2.75%0.59%0.17%0.21%0.38%0.36%0.02%1.36%0.42%
2024-12-01T00:00:005.79%3.59%1.17%10.57%72.11%0.00%0.18%0.22%0.02%3.17%0.67%0.13%0.22%0.35%0.67%0.07%0.69%0.38%
2025-01-01T00:00:0022.81%11.95%4.42%25.70%17.16%0.04%0.70%0.74%0.04%9.02%1.40%0.18%0.39%0.66%1.31%0.00%2.41%1.05%
2025-02-01T00:00:0019.49%7.89%3.83%27.62%18.55%0.12%0.82%0.82%0.12%7.95%1.53%0.12%0.71%1.00%1.18%0.06%6.60%1.59%
2025-03-01T00:00:0019.84%8.58%2.86%25.50%19.33%0.06%1.43%1.14%0.00%10.81%1.60%0.57%0.97%1.60%1.66%0.11%2.69%1.26%
2025-04-01T00:00:0016.04%7.15%4.61%33.22%16.31%0.07%0.60%0.47%0.20%12.50%1.80%0.27%0.80%1.20%1.00%0.07%2.61%1.07%
2025-05-01T00:00:0023.29%8.76%4.64%29.66%11.55%0.00%1.13%0.80%0.07%11.21%1.92%0.33%1.00%1.46%1.06%0.00%1.46%1.66%
2025-06-01T00:00:0014.47%10.87%2.52%30.74%19.94%0.00%1.37%0.29%0.00%10.87%2.38%0.29%0.94%0.79%1.73%0.07%1.80%0.94%
2025-07-01T00:00:0022.79%6.31%3.43%27.51%20.10%0.06%0.92%0.25%0.12%10.17%2.33%0.25%0.92%1.41%1.10%0.06%1.47%0.80%
2025-08-01T00:00:0022.62%6.93%2.36%31.45%14.78%0.15%1.29%0.38%0.00%10.05%2.44%0.46%0.69%1.52%2.13%0.08%1.68%0.99%
2025-09-01T00:00:0023.07%8.40%3.87%28.59%15.77%0.12%0.67%0.92%0.25%9.14%3.07%0.12%0.67%1.04%0.98%0.00%3.01%0.31%
2025-10-01T00:00:0022.34%7.71%4.79%29.72%12.70%0.00%1.20%1.20%0.20%10.51%2.59%0.53%0.66%1.60%1.33%0.00%2.26%0.66%
2025-11-01T00:00:0023.52%7.62%4.27%23.71%22.38%0.04%0.65%0.76%0.00%8.35%1.33%0.84%0.72%0.69%0.84%0.04%4.04%0.19%
2025-12-01T00:00:005.80%2.69%0.75%5.36%81.12%0.01%0.18%0.04%0.01%2.43%0.31%0.06%0.11%0.35%0.19%0.00%0.45%0.14%
2026-01-01T00:00:0016.89%22.86%4.45%22.51%12.63%0.00%0.98%0.16%0.03%12.41%1.39%0.09%0.47%0.51%0.95%0.00%3.13%0.54%
2026-02-01T00:00:0030.26%6.01%2.02%26.84%14.74%0.04%0.66%1.36%0.08%8.36%2.02%0.62%1.03%1.44%0.95%0.00%3.25%0.33%
2026-03-01T00:00:0030.54%8.40%2.85%22.54%16.19%0.00%1.21%0.47%0.11%9.68%1.35%1.13%0.44%1.24%0.73%0.04%2.56%0.51%
2026-04-01T00:00:0023.49%13.84%5.29%24.67%11.20%0.04%6.94%0.40%0.15%8.11%1.73%0.51%0.37%0.62%0.37%0.00%1.98%0.29%
2026-05-01T00:00:0022.06%9.97%1.95%34.89%8.32%0.13%3.51%0.22%0.09%9.41%1.34%0.61%0.65%0.52%0.52%0.00%5.24%0.56%
2026-06-01T00:00:0025.94%4.03%4.17%25.89%17.35%0.00%4.09%0.20%0.25%11.31%1.60%0.50%0.34%0.95%1.12%0.00%1.62%0.64%
2026-07-01T00:00:0022.95%2.66%5.71%37.77%12.60%0.05%1.97%0.38%0.05%10.46%1.23%0.34%0.65%0.78%0.51%0.04%1.17%0.67%
2026-08-01T00:00:0035.18%4.45%2.35%21.81%14.57%0.06%2.27%2.43%0.26%8.60%1.76%0.22%0.61%0.59%0.69%0.00%2.97%1.17%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Pasty do zębów category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:
Meridol
Others
Colgate
Elmex
Sensodyne
Lacalut
Blend-a-med
Tołpa
Jordan
Oral B
Aquafresh
Ziaja
Parodontax
Elgydium
BlanX
Prokudent
Colodent
Signal
UltraBlanc

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Meridol from the Pasty do zębów category to shopping lists.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
41.5 h
Pasty do zębów
Type Supplementary | 36–72 h
Products planned a short time ahead, usually purchased within 2–3 days of being added to the list. This is routine stock replenishment as part of the next regular shopping trip.
Comparison with the other subcategories in “Hygiene”
Ręczniki papierowe
Nawilżane papiery toaletowe
Papiery toaletowe
Pasty do zębów
Żele pod prysznic i płyny do kąpieli
Chusteczki higieniczne
Szczoteczki, nitki do zębów
37.3 h
37.7 h
39.5 h
41.5 h
42 h
44.4 h
51.1 h
Median of the Hygiene category: 51.6 h
Podpaski, tampony i wkładki
Mydła
Produkty do golenia i depilacji
Dezodoranty i antyperspiranty
Maszynki do golenia
Płyny do płukania jamy ustnej
Płyny, pianki, żele do higieny intymnej
52.1 h
54.3 h
56.6 h
57.6 h
59.3 h
59.6 h
59.8 h

Real Purchase Rate

(RPR)
Shows what percentage of products added to shopping lists were actually purchased.Annual data
75.2%
Budynie i kaszkiShows what percentage of products added to shopping lists were actually purchased.
Brand Loyalty Index (BLI) marki w kategorii Pasty do zębów (miesięcznie)
MiesiącBLI (%)
2024-09-01T00:00:005.65%
2024-10-01T00:00:009.30%
2024-11-01T00:00:0020.13%
2024-12-01T00:00:0019.23%
2025-01-01T00:00:009.47%
2025-02-01T00:00:008.54%
2025-03-01T00:00:008.03%
2025-04-01T00:00:007.56%
2025-05-01T00:00:006.95%
2025-06-01T00:00:006.99%
2025-07-01T00:00:007.80%
2025-08-01T00:00:006.54%
2025-09-01T00:00:008.44%
2025-10-01T00:00:007.86%
2025-11-01T00:00:0012.62%
2025-12-01T00:00:0036.26%
2026-01-01T00:00:0012.57%
2026-02-01T00:00:0011.87%
2026-03-01T00:00:0013.18%
2026-04-01T00:00:0012.88%
2026-05-01T00:00:0011.28%
2026-06-01T00:00:0010.22%
2026-07-01T00:00:009.94%
2026-08-01T00:00:009.26%
3.60%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Pasty do zębów added to the Listonic shopping list are entered with the brand.
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Bezwzględna liczba dodań produktów z kategorii Pasty do zębów (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-09-01T00:00:00116920682
2024-10-01T00:00:00208222398
2024-11-01T00:00:00522925980
2024-12-01T00:00:00451123461
2025-01-01T00:00:00228424109
2025-02-01T00:00:00169819879
2025-03-01T00:00:00174921770
2025-04-01T00:00:00149619778
2025-05-01T00:00:00150721698
2025-06-01T00:00:00138919878
2025-07-01T00:00:00163220917
2025-08-01T00:00:00131320074
2025-09-01T00:00:00163019316
2025-10-01T00:00:00150419142
2025-11-01T00:00:00262320783
2025-12-01T00:00:001135531312
2026-01-01T00:00:00316725186
2026-02-01T00:00:00242920464
2026-03-01T00:00:00273720768
2026-04-01T00:00:00272421141
2026-05-01T00:00:00230720460
2026-06-01T00:00:00357334970
2026-07-01T00:00:00553355663
2026-08-01T00:00:00505754590

Additions of a product from category Pasty do zębów

Absolute data on adding products from category Pasty do zębów with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Number of additions Pasty do zębów
Number of additions Pasty do zębów with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024. The research sample includes 700,000 people monthly.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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